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[[File:MCIM01951026 logo-balay.jpg|thumb|Logo Baly. (Source: Press fotos BSH Hausgeräte GmbH)]] | [[File:MCIM01951026 logo-balay.jpg|thumb|Logo Baly. (Source: Press fotos BSH Hausgeräte GmbH)]] | ||
< | BSH expanded into the American continent in parallel in the 1990s. The Peruvian brand Coldex had been synonymous with quality and tradition for more than 50 years and was optimally positioned to meet the local needs of customers.<ref>BSH Corporate Archives, A01-00, Business Report 1996, page 8.</ref> The Thermador brand also embodied the values of U.S. culture and was synonymous with innovation, performance and timeless design from 1998.<ref>BSH Corporate Archives, A01-00, Business Report 1998, page 6.</ref> | ||
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The Spanish small appliances manufacturer Ufesa was also an ideal addition to the company. The brand was acquired by BSH in 1998 – coinciding with the expansion of BSH's Consumer Products division.<ref>BSH Corporate Archives, A01-00, Business Report 1998, pages 6, 14.</ref> After twenty years under the umbrella of BSH, the UFESA brand was sold again in 2018. | |||
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