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[[File:Slo_DJI_0034.JPG|thumb|Aerial view of the BSH factory in the picturesque slovenian village of Nazarje (source: BSH Mediapool)|500x500px]]
[[Datei:Slo_DJI_0034.JPG|thumb|Luftbild der BSH-Fabrik im malerischen Nazarje (Quelle: BSH Mediapool)|500x500px]]
The company '''BSH'''<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> '''Hišni aparati d.o.o. Nazarje''' in the Upper Savinja Valley in Slovenia has been manufacturing small domestic appliances since 1970 (first under the name MGA and owned by Gorenje). In the beginning 68 workers were employed in the plant, 45 of them were women. Wall-mounted kitchen scales were manufactured. The cooperation with the BSH Group started in 1974, and the result was the start of production of a mixer. In 1978 a considerable step forward was taken in the technological field. A line for the production of electro-motors for coffee grinders and mixers was set up. In that year already 284 workers were employed. On 21 February 1986 the 10<sup>th</sup> millionth appliance was produced in MGA. It was an electric hand mixer.
Das Unternehmen '''BSH'''<ref>Die BSH wird 1967 als Bosch-Siemens Hausgeräte GmbH gegründet – abgekürzt BSHG. 1998 wird der Name in BSH Bosch und Siemens Hausgeräte GmbH geändert, die neue Abkürzung lautet BSH. Seit dem Verkauf der Siemens-Anteile der BSH an die Robert Bosch GmbH heißt das Unternehmen BSH Hausgeräte GmbH und wird weiterhin mit BSH abgekürzt.</ref> '''Hišni aparati d.o.o. Nazarje''' in Slowenien produziert seit 1970 [[Special:MyLanguage/Siemens Kleingeräte|<span>kleine Haushaltsgeräte</span>]]. Zunächst geschieht dies unter dem Namen MGA, die Fabrik gehört zum Haushaltsgerätehersteller Gorenje. 68 Mitarbeiter sind zu Beginn in Nazarje beschäftigt, 45 davon Frauen. Die Produktionsstätte stellt Küchenwaagen für die Wandmontage her. Die Zusammenarbeit mit der BSH beginnt 1974 mit der Produktion eines Mixers. Ab 1978 werden auch Elektromotoren für Kaffeemühlen und Mixer hergestellt. Zu diesem Zeitpunkt sind hier 284 Mitarbeiter beschäftigt. Am 21. Februar 1986 verlässt das zehnmillionste Gerät die Produktion, ein elektrischer Handmixer.
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In the first quarter of 1990 MGAs production was on a rapid increase, but on 1<sup>st</sup> of November the Savinja River next to the factory broke its bank and started flooding, made its way inside the factory and caused total devastation. The water destroyed machines, transport lines and swept away finished products and large amounts of reproduction material.
Im November 1990 tritt der Fluss Savinja über die Ufer und überflutet die Gegend. Das Wasser fließt auch in die Fabrik und zerstört die Produktionsanlagen und das Lager. Maschinen, Transportmittel und fertige Produkte werden beschädigt oder vernichtet. Nur kurze Zeit später, im Jahr 1991, wird Slowenien zu einem eigenständigen Nationalstaat. Der Markt im ehemaligen Jugoslawien bricht zusammen. Gleichzeitig gerät die Welt und damit auch der Markt der Weißen Ware in eine Rezession. MGA beginnt Verkaufsverhandlungen mit der BSH und am 1. März 1993 wird Gorenje MGA zur 100-prozentigen Tochter der BSH. 1995 entstehen neue Geschäftsräume für die Entwicklungsabteilung, neue Laborräume und ein Ausstellungsraum. 1998 werden 1,9 Millionen Geräte und knapp 400.000 Elektromotoren produziert. Der Umsatz beträgt 120 Millionen DM und 95 Prozent der Produktion gehen in den Export. Das Unternehmen beschäftigt 546 Mitarbeiter.
Slovenia gained independence of Yugoslavia in June 1991 and after MGA experienced disintegration in markets of former Yugoslavia. Then a recession in the white goods market in Europe followed, plus uneventful export activities to the USA, talks with BSHG about entering into ownership started and continued. On 1 March 1993 BSHG became 100% owner of the company Gorenje MGA. In 1995 new business facilities of 720 square meters were constructed. The new premises were to serve the R&D department, laboratories and an exhibition area. In 1998 1,9 million appliances were manufactured in Nazarje as well as 387.000 electro-motors. The total turnover value was 120 million German marks and 95% of production was exported. The company employed 546 workers.
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In April 2001 BSH Hišni aparati d.o.o. Nazarje also started the marketing of major domestic appliances under brands Bosch and Siemens in the domestic market, as well as the markets of former Yugoslavia. 2007 a new factory hall was build, where at the beginning of 2008 the production commenced and by the end of February 2008 more than 30.000 Tassimo appliances were manufactured there. Mid of 2008 the production of the new EQ.7 fully automatic coffee machine started, and by the end of the year 19.000 EQ.7 were produced. Additional 300 workers were employed due to production expansion.  
Im April 2001 beginnt BSH Hišni aparati d.o.o. Nazarje mit dem Vertrieb der Großgeräte der Marken [[Special:MyLanguage/Robert Bosch GmbH|<span>Bosch</span>]] und [[Special:MyLanguage/Siemens|<span>Siemens</span>]] in Slowenien und den anderen Ländern des ehemaligen Jugoslawiens. 2007 entsteht eine neue Produktionshalle, in der schon im Februar 2008 mehr als 30.000 [[Special:MyLanguage/Meilensteine – bedeutende Produkte und Technologien der BSH und ihrer Vorgänger|<span>Tassimo</span>]] Geräte hergestellt werden. Mitte 2008 beginnt die Produktion des Kaffeevollautomaten EQ.7, und bis Ende des Jahres werden 19.000 EQ.7 hergestellt. Weitere 300 Mitarbeiter werden aufgrund der Produktionssteigerung eingestellt.
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'''The company’s organisation now follows the three key areas:'''
'''BSH Hišni aparati d.o.o. Nazarje ist heute in drei Bereichen aktiv:'''
* Manufacturing of small domestic appliances for food and beverage preparation;
* der Produktion von elektrischen Haushaltskleingeräten zur Zubereitung von Essen und Trinken
* Development of small domestic appliances for food and beverage preparation;
* der Entwicklung dieser elektrischen Küchengeräte
* Sales of BSH’s domestic appliances in Slovenia and our export markets including Bosnia and Herzegovina, Montenegro, Macedonia, Kosovo, and Albania.
* dem Vertrieb von BSH Hausgeräten in Slowenien und den Exportmärkten Bosnien-Herzegovina, Montenegro, Mazedonien, Kosovo und Albanien.
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The Company BSH Hišni aparati d. o. o. Nazarje is also responsible for sales and marketing activities for the whole Adriatic East region. In the past years, over 7 million appliances were produced in Nazarje each year, and the company has over 1300 employees.
Außerdem ist das Unternehmen verantwortlich für Vertrieb und Marketing in der ganzen östlichen Adriaregion.
In den letzten Jahren verlassen jährlich mehr als sieben Millionen Geräte die Produktion in Nazarje. 1.300 Mitarbeiter sind hier beschäftigt.
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<span id="Einzelnachweise"></span>
== Einzelnachweise ==
== Notes ==
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Aktuelle Version vom 1. August 2023, 14:49 Uhr

Sprachen:
Aerial view of the BSH factory in the picturesque slovenian village of Nazarje (source: BSH Mediapool)

The company BSH[1] Hišni aparati d.o.o. Nazarje in the Upper Savinja Valley in Slovenia has been manufacturing small domestic appliances since 1970 (first under the name MGA and owned by Gorenje). In the beginning 68 workers were employed in the plant, 45 of them were women. Wall-mounted kitchen scales were manufactured. The cooperation with the BSH Group started in 1974, and the result was the start of production of a mixer. In 1978 a considerable step forward was taken in the technological field. A line for the production of electro-motors for coffee grinders and mixers was set up. In that year already 284 workers were employed. On 21 February 1986 the 10th millionth appliance was produced in MGA. It was an electric hand mixer.

In the first quarter of 1990 MGAs production was on a rapid increase, but on 1st of November the Savinja River next to the factory broke its bank and started flooding, made its way inside the factory and caused total devastation. The water destroyed machines, transport lines and swept away finished products and large amounts of reproduction material. Slovenia gained independence of Yugoslavia in June 1991 and after MGA experienced disintegration in markets of former Yugoslavia. Then a recession in the white goods market in Europe followed, plus uneventful export activities to the USA, talks with BSHG about entering into ownership started and continued. On 1 March 1993 BSHG became 100% owner of the company Gorenje MGA. In 1995 new business facilities of 720 square meters were constructed. The new premises were to serve the R&D department, laboratories and an exhibition area. In 1998 1,9 million appliances were manufactured in Nazarje as well as 387.000 electro-motors. The total turnover value was 120 million German marks and 95% of production was exported. The company employed 546 workers.

In April 2001 BSH Hišni aparati d.o.o. Nazarje also started the marketing of major domestic appliances under brands Bosch and Siemens in the domestic market, as well as the markets of former Yugoslavia. 2007 a new factory hall was build, where at the beginning of 2008 the production commenced and by the end of February 2008 more than 30.000 Tassimo appliances were manufactured there. Mid of 2008 the production of the new EQ.7 fully automatic coffee machine started, and by the end of the year 19.000 EQ.7 were produced. Additional 300 workers were employed due to production expansion.

The company’s organisation now follows the three key areas:

  • Manufacturing of small domestic appliances for food and beverage preparation;
  • Development of small domestic appliances for food and beverage preparation;
  • Sales of BSH’s domestic appliances in Slovenia and our export markets including Bosnia and Herzegovina, Montenegro, Macedonia, Kosovo, and Albania.

The Company BSH Hišni aparati d. o. o. Nazarje is also responsible for sales and marketing activities for the whole Adriatic East region. In the past years, over 7 million appliances were produced in Nazarje each year, and the company has over 1300 employees.


Notes

  1. BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.