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BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[Special:MyLanguage/Die_Region_Asien|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[Special:MyLanguage/Die Region Australien/Ozeanien|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[Special:MyLanguage/Die_Region_Asien|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[Special:MyLanguage/Die Region Australien/Ozeanien|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand. | ||
BSH is also represented in [[Special:MyLanguage/ | BSH is also represented in [[Special:MyLanguage/Die Region Afrika|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations. | ||
===== BSH Germany ===== | ===== BSH Germany ===== | ||