Die Region Amerika/en: Unterschied zwischen den Versionen

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Die Seite wurde neu angelegt: „Greater emphasis was placed on South America in the 1990s during this phase of internationalization at BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. One of the reasons for this…“
(Die Seite wurde neu angelegt: „"As a leading manufacturer of electrotechnical consumer durables, BSHG has a clear objective to continue expanding its excellent market position in the coming years," explained CEO Dr. Herbert Wörner in 1995.<ref>BSH Corporate Archives, A05-0018, inform 1995/5, page 2.</ref>“)
(Die Seite wurde neu angelegt: „Greater emphasis was placed on South America in the 1990s during this phase of internationalization at BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. One of the reasons for this…“)
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"As a leading manufacturer of electrotechnical consumer durables, BSHG has a clear objective to continue expanding its excellent market position in the coming years," explained CEO Dr. Herbert Wörner in 1995.<ref>BSH Corporate Archives, A05-0018, inform 1995/5, page 2.</ref>
"As a leading manufacturer of electrotechnical consumer durables, BSHG has a clear objective to continue expanding its excellent market position in the coming years," explained CEO Dr. Herbert Wörner in 1995.<ref>BSH Corporate Archives, A05-0018, inform 1995/5, page 2.</ref>


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Greater emphasis was placed on South America in the 1990s during this phase of internationalization at BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. One of the reasons for this was the high growth rates in the regions of Eastern Europe, large parts of Asia and even South America, which contrasted with the increasingly saturated markets in Western Europe.<ref>BSH Corporate Archives, A01-0013, Business Report 1995, page 4.</ref>  
Südamerika rückt in dieser Internationalisierungsphase stärker in den Fokus. Denn den zunehmend gesättigten Märkten in Westeuropa steht ein hohes Wachstum in den Regionen Osteuropa, weiten Teilen Asiens und Südamerika entgegen.<ref>BSH-Konzernarchiv, A01-0013, GB 1995, S. 4.</ref>
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