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(Die Seite wurde neu angelegt: „The company began marketing Bosch as a premium brand in Peru in 1999 – while the Coldex brand was aimed at consumers in the middle income bracket thanks to its attractive price/performance ratio.<ref>BSH Corporate Archives, A05-0034, inform 2011/4, page 14.</ref>“) Markierungen: Mobile Bearbeitung Mobile Web-Bearbeitung |
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===== Thermador ===== | ===== Thermador ===== | ||
Now known as BSH, the company acquired the U.S. home appliances manufacturer Thermador in 1998 and thus integrated another high-profile brand into the BSH family. Ambitious targets were set following the acquisition. "''We want to be the most competitive company in the sector. If there were an Oscar for product, service and environmental protection, BSH would get it!''"<ref>BSH Corporate Archives, B05-0832, Acquisition of Thermador: Project Team 7 Business Administration Kick off Meeting, 17./18.5.1999.</ref> | Now known as BSH, the company acquired the U.S. home appliances manufacturer [[Thermador]] in 1998 and thus integrated another high-profile brand into the BSH family. Ambitious targets were set following the acquisition. "''We want to be the most competitive company in the sector. If there were an Oscar for product, service and environmental protection, BSH would get it!''"<ref>BSH Corporate Archives, B05-0832, Acquisition of Thermador: Project Team 7 Business Administration Kick off Meeting, 17./18.5.1999.</ref> | ||
It wasn't just because of their efficient cleaning performance that U.S. consumers were impressed by the BSH dishwashers, since they eliminated the need for pre-rinsing, another major plus point was the low operating noise emission level – BSH dishwashers were eight times quieter than traditional U.S. appliances. | It wasn't just because of their efficient cleaning performance that U.S. consumers were impressed by the BSH dishwashers, since they eliminated the need for pre-rinsing, another major plus point was the low operating noise emission level – BSH dishwashers were eight times quieter than traditional U.S. appliances. | ||