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==== Local hero of BSH ==== | ==== Local hero of BSH ==== | ||
BSH acquired the U.S. maker of home appliances in 1998, adding another highly respected brand to the [[Special:MyLanguage/Local Heroes|BSH family]] in the process. Ambitious goals were set after the acquisition was completed: “We want to be the most competitive company on the sector. If there were an Oscar for product, service and environmental protection, BSH would get it!” BSH also used the brand’s market position to market its own line of dishwashers in the United States. BSH’s dishwashers impressed U.S. consumers not only with their efficient cleaning performance, but also with their low operating noise – BSH dishwashers were eight times quieter than the U.S. models being sold at the time. | BSH acquired the U.S. maker of home appliances in 1998, adding another highly respected brand to the [[Special:MyLanguage/Local Heroes|BSH family]] in the process. Ambitious goals were set after the acquisition was completed: “We want to be the most competitive company on the sector. If there were an Oscar for product, service and environmental protection, BSH would get it!” BSH also used the brand’s market position to market its own line of dishwashers in the United States. BSH’s dishwashers impressed U.S. consumers not only with their efficient cleaning performance, but also with their low operating noise – BSH dishwashers were eight times quieter than the U.S. models being sold at the time. | ||
Thermador introduced its now-iconic Star® Burner in 1998 – a feature that provides more heat distribution with fewer cold spots. The feature remains the marquee member of Thermador’s gas-range family. | Thermador introduced its now-iconic Star® Burner in 1998 – a feature that provides more heat distribution with fewer cold spots. The feature remains the marquee member of Thermador’s gas-range family. | ||
Thermador has continued to introduce [[Special:MyLanguage/Meilensteine – bedeutende Produkte und Technologien der BSH und ihrer Vorgänger|innovations]] in the new millennium, as well. In 2006, the brand revolutionized cooling with a modular refrigeration and freezer system, bringing more flexibility and personalization to food storage with the Freedom® Collection. Thermador’s Sapphire dishwasher debuted in the same year, an appliance whose huge capacity could also easily accommodate wine glasses. In 2010, Thermador responded to the steaming trend in American kitchens and introduced an innovative steam and convection oven that defrosts, steams, cooks and bakes food. Thermador in 2011 introduced the Pro® Grand Steam Range—the market’s only range with a built-in steam and convection oven. And in 2012, The Thermador Freedom® Induction Cooktop was brought to market as the largest, most powerful Thermador [[Special:MyLanguage/BSH-Induktionskochfelder|induction cooktop]] with enhanced sensor technology. | |||
Thermador has continued to introduce innovations in the new millennium, as well. In 2006, the brand revolutionized cooling with a modular refrigeration and freezer system, bringing more flexibility and personalization to food storage with the Freedom® Collection. Thermador’s Sapphire dishwasher debuted in the same year, an appliance whose huge capacity could also easily accommodate wine glasses. In 2010, Thermador responded to the steaming trend in American kitchens and introduced an innovative steam and convection oven that defrosts, steams, cooks and bakes food. Thermador in 2011 introduced the Pro® Grand Steam Range—the market’s only range with a built-in steam and convection oven. And in 2012, The Thermador Freedom® Induction Cooktop was brought to market as the largest, most powerful Thermador [[Special:MyLanguage/BSH-Induktionskochfelder|induction cooktop]] with enhanced sensor technology. | |||
Today, BSH produces the household appliances of the Thermador brand in its two North American factories in [[New Bern]] and [[La Follette]]. | Today, BSH produces the household appliances of the Thermador brand in its two North American factories in [[New Bern]] and [[La Follette]]. | ||