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BSH has always regarded itself not only as a German but also a [[Special:MyLanguage/Region Europe|European company]]. As the leading home appliance manufacturer, most of the production locations and sales organizations today are located in Europe. The [[Special:MyLanguage/Netherlands|Netherlands]] is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s. BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Special:MyLanguage/Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Special:MyLanguage/Local Heroes|Local Hero]] of BSH. Home appliances from BSH have been available in Poland since 1990. A plant for assembling washing machines was opened close to the Polish city of Łódź in 1994. It was the first new plant to be built by BSH in Eastern Europe, The washing machines from Łódź were initially intended exclusively for the Eastern European markets but were also produced for EU countries from 1999. Today, alongside the assembly plant for front-loader washing machines, Łódź is also home to a logistics center, a dishwasher plant, a plant for washer-dryers, the new and the new development center for dryers, and the Regional Contact Center (RCC).
BSH has always regarded itself not only as a German but also a [[Special:MyLanguage/Die Region Europa|European company]]. As the leading home appliance manufacturer, most of the production locations and sales organizations today are located in Europe. The [[Special:MyLanguage/Niederlande|Netherlands]] is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s. BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Special:MyLanguage/Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Special:MyLanguage/Local Heroes|Local Hero]] of BSH. Home appliances from BSH have been available in Poland since 1990. A plant for assembling washing machines was opened close to the Polish city of Łódź in 1994. It was the first new plant to be built by BSH in Eastern Europe, The washing machines from Łódź were initially intended exclusively for the Eastern European markets but were also produced for EU countries from 1999. Today, alongside the assembly plant for front-loader washing machines, Łódź is also home to a logistics center, a dishwasher plant, a plant for washer-dryers, the new and the new development center for dryers, and the Regional Contact Center (RCC).

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Die BSH versteht sich von Anfang an nicht nur als deutsches, sondern auch als europäisches Unternehmen. Als größter Hausgerätehersteller Europas befinden sich die meisten Produktionsstandorte und Vertriebsorganisationen der BSH auf dem europäischen Kontinent. Die ältesten Auslandsvertretungen der Stammhäuser der BSH, Bosch und Siemens, befinden sich in den [[Niederlande|<span style="color:#0080FF">Niederlanden</span>]]. Schon 1879 werden Siemens & Halske-Produkte in Den Haag durch die Firma Wisse, Piccaluga & Co. vertreten. 1903 übernimmt die Firma Willem van Rijn die Alleinvertretung von Bosch-Produkten in den Niederlanden. Schon bald nach ihrer Gründung beginnt die BSH, sich auf dem europäischen Markt zu positionieren. Der [[Die Region Europa|<span style="color:#0080FF">Schritt auf den europäischen Markt</span>]] beginnt in den 1970 Jahren in Griechenland und Slowenien. In den 1980er Jahren baut die BSH ihre Präsenz in Europa weiter aus und erwirbt 1988/89 die Anteilsmehrheit an dem spanischen Hausgerätehersteller [[Balay S.A.|<span style="color:#0080FF">Balay</span>]]-Safel. 1998 erwirbt die BSH die restlichen Anteile an Balay, in den die Marke Safel mittlerweile eingegliedert ist, und macht das Unternehmen damit zur hundertprozentigen Tochter der BSH. Eine weiterer [[Local Heroes|<span style="color:#0080FF">Local Hero</span>]] der BSH. Seit 1990 sind in [[Die BSH in Polen|<span style="color:#0080FF">Polen</span>]] Hausgeräte der BSH erhältlich. Nahe der polnischen Stadt Łódź eröffnet 1994 ein Werk zur Montage von Waschmaschinen. Es ist das erste neu gebaute Werk der BSH in Osteuropa. Die hier produzierten Waschmaschinen werden zunächst ausschließlich für den osteuropäischen Markt, ab 1999 auch für EU-Länder produziert. Heute befindet sich in Łódź, neben dem Montagewerk für Frontlader-Waschmaschinen, auch ein Logistikzentrum, eine Geschirrspülerfabrik, ein Werk für Waschtrockner und das neue Entwicklungszentrum für Wäschetrockner und das Regional Contact Center (RCC).

BSH has always regarded itself not only as a German but also a European company. As the leading home appliance manufacturer, most of the production locations and sales organizations today are located in Europe. The Netherlands is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s. BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer Balay-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another Local Hero of BSH. Home appliances from BSH have been available in Poland since 1990. A plant for assembling washing machines was opened close to the Polish city of Łódź in 1994. It was the first new plant to be built by BSH in Eastern Europe, The washing machines from Łódź were initially intended exclusively for the Eastern European markets but were also produced for EU countries from 1999. Today, alongside the assembly plant for front-loader washing machines, Łódź is also home to a logistics center, a dishwasher plant, a plant for washer-dryers, the new and the new development center for dryers, and the Regional Contact Center (RCC).

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