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BSH was also active in the [[Special:MyLanguage/The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market.