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BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[Special:MyLanguage/The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[Special:MyLanguage/The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[Special:MyLanguage/Die_Region_Asien|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[Special:MyLanguage/Die Region Australien/Ozeanien|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.

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Im asiatischen Hausgerätemarkt sieht die BSH ein enormes Wachstumspotenzial. Die [[Die_Region_Asien|<span style="color:#0080FF">Region Asien</span>]] besitzt gleichzeitig eine äußerst differenzierte Marktstruktur. Neben den stark urbanisierten Bevölkerungszentren gibt es ländliche Gegenden mit kaum ausgebauter Infrastruktur. Nachdem im November 1994 der Eintritt auf den chinesischen Markt gelingt, beginnt von hier aus der Ausbau der Marktpräsenz im [[Die Region Australien/Ozeanien|<span style="color:#0080FF">pazifischen Raum</span>]]. Standorte, Tochtergesellschaften, Vertretungen und Vertriebsgesellschaften in Australien, Indien, Indonesien, Malaysia, Neuseeland, Singapur, Taiwan und Thailand folgen.

BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the Asia and Oceania region had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the Pacific region. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.

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