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BSH acquired the U.S. maker of home appliances in 1998, adding another highly respected brand to the BSH family in the process. Ambitious goals were set after the acquisition was completed: “We want to be the most competitive company on the sector. If there were an Oscar for product, service and environmental protection, BSH would get it!” BSH also used the brand’s market position to market its own line of dishwashers in the United States. BSH’s dishwashers impressed U.S. consumers not only with their efficient cleaning performance, but also with their low operating noise – BSH dishwashers were eight times quieter than the U.S. models being sold at the time. | BSH acquired the U.S. maker of home appliances in 1998, adding another highly respected brand to the [[Special:MyLanguage/Local Heroes|BSH family]] in the process. Ambitious goals were set after the acquisition was completed: “We want to be the most competitive company on the sector. If there were an Oscar for product, service and environmental protection, BSH would get it!” BSH also used the brand’s market position to market its own line of dishwashers in the United States. BSH’s dishwashers impressed U.S. consumers not only with their efficient cleaning performance, but also with their low operating noise – BSH dishwashers were eight times quieter than the U.S. models being sold at the time. | ||
Aktuelle Version vom 5. August 2024, 12:42 Uhr
BSH acquired the U.S. maker of home appliances in 1998, adding another highly respected brand to the BSH family in the process. Ambitious goals were set after the acquisition was completed: “We want to be the most competitive company on the sector. If there were an Oscar for product, service and environmental protection, BSH would get it!” BSH also used the brand’s market position to market its own line of dishwashers in the United States. BSH’s dishwashers impressed U.S. consumers not only with their efficient cleaning performance, but also with their low operating noise – BSH dishwashers were eight times quieter than the U.S. models being sold at the time.