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The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[Special:MyLanguage/The Americas Region|American]] and [[Special:MyLanguage/The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Special:MyLanguage/Gaggenau|Gaggenau]] based in Baden.
The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[Special:MyLanguage/Die_Region_Amerika|American]] and [[Special:MyLanguage/Die_Region_Asien|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Special:MyLanguage/Gaggenau|Gaggenau]] based in Baden.

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Die starke Position auf dem heimischen Markt erlaubt der BSHG, sich von nun an auf die systematische Weiterentwicklung zu einem globalen Unternehmen zu konzentrieren. In Ländern mit wachsendem Hausgerätemarkt werden Vertriebsgesellschaften gegründet und Fabriken gebaut. Starke regionale Marken werden durch Joint-Ventures an die BSHG gebunden oder übernommen. Neben der europäischen Expansion folgt 1994 der Eintritt in den [[Die_Region_Amerika|<span style="color:#0080FF">amerikanischen</span>]] und [[Die_Region_Asien|<span style="color:#0080FF">asiatischen Markt</span>]]. In Deutschland erweitert die BSHG ihr Angebot um den traditionsreichen badischen Hausgerätehersteller [[Gaggenau|<span style="color:#0080FF">Gaggenau</span>]].

The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the American and Asian market in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer Gaggenau based in Baden.

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