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The company began to expand internationally with the establishment of overseas subsidiaries in a bid to overcome the growing competition in Germany.<ref>History of "Eisenwerke Gaggenau GmbH" in keywords.</ref> | The company began to expand internationally with the establishment of overseas subsidiaries in a bid to overcome the growing competition in Germany.<ref>History of "Eisenwerke Gaggenau GmbH" in keywords.</ref> | ||
Despite the expansion, it remained difficult for Gaggenau to compete internationally. Gaggenau was taken over by Bosch-Siemens Hausgeräte GmbH at the end of 1994/beginning of 1995.<ref>BSH Corporate Archives, A01-0012, Business Report 1994, page 6.</ref> Production and development were moved in their entirety to Lipsheim in Alsace and the company was restructured.<ref>The History of Gaggenau (BSH presentation), materials on the history of the Gaggenau ironworks, BSH Corporate Archives, C03- 0296, slide 3.</ref> The Gaggenau brand is regarded today as an innovation leader for technology and design "Made in Germany". – "The Difference is Gaggenau". | Despite the expansion, it remained difficult for Gaggenau to compete internationally. Gaggenau was taken over by Bosch-Siemens Hausgeräte GmbH at the end of [[BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung|1994/beginning of 1995]].<ref>BSH Corporate Archives, A01-0012, Business Report 1994, page 6.</ref> Production and development were moved in their entirety to Lipsheim in Alsace and the company was restructured.<ref>The History of Gaggenau (BSH presentation), materials on the history of the Gaggenau ironworks, BSH Corporate Archives, C03- 0296, slide 3.</ref> The Gaggenau brand is regarded today as an innovation leader for technology and design "Made in Germany". – "The Difference is Gaggenau". | ||
== Notes == | == Notes == | ||