BSH in Slovenia
The company BSH[1] Hišni aparati d.o.o. Nazarje in the Upper Savinja Valley in Slovenia has been manufacturing small domestic appliances since 1970 (first under the name MGA and owned by Gorenje). In the beginning 68 workers were employed in the plant, 45 of them were women. Wall-mounted kitchen scales were manufactured. The cooperation with the BSH Group started in 1974, and the result was the start of production of a mixer. In 1978 a considerable step forward was taken in the technological field. A line for the production of electro-motors for coffee grinders and mixers was set up. In that year already 284 workers were employed. On 21 February 1986 the 10th millionth appliance was produced in MGA. It was an electric hand mixer.
In the first quarter of 1990 MGAs production was on a rapid increase, but on 1st of November the Savinja River next to the factory broke its bank and started flooding, made its way inside the factory and caused total devastation. The water destroyed machines, transport lines and swept away finished products and large amounts of reproduction material. Slovenia gained independence of Yugoslavia in June 1991 and after MGA experienced disintegration in markets of former Yugoslavia. Then a recession in the white goods market in Europe followed, plus uneventful export activities to the USA, talks with BSHG about entering into ownership started and continued. On 1 March 1993 BSHG became 100% owner of the company Gorenje MGA. In 1995 new business facilities of 720 square meters were constructed. The new premises were to serve the R&D department, laboratories and an exhibition area. In 1998 1,9 million appliances were manufactured in Nazarje as well as 387.000 electro-motors. The total turnover value was 120 million German marks and 95% of production was exported. The company employed 546 workers.
Im April 2001 beginnt BSH Hišni aparati d.o.o. Nazarje mit dem Vertrieb der Großgeräte der Marken Bosch und Siemens in Slowenien und den anderen Ländern des ehemaligen Jugoslawiens. 2007 entsteht eine neue Produktionshalle, in der schon im Februar 2008 mehr als 30.000 Tassimo Geräte hergestellt werden. Mitte 2008 beginnt die Produktion des Kaffeevollautomaten EQ.7, und bis Ende des Jahres werden 19.000 EQ.7 hergestellt. Weitere 300 Mitarbeiter werden aufgrund der Produktionssteigerung eingestellt.
BSH Hišni aparati d.o.o. Nazarje ist heute in drei Bereichen aktiv:
- der Produktion von elektrischen Haushaltskleingeräten zur Zubereitung von Essen und Trinken
- der Entwicklung dieser elektrischen Küchengeräte
- dem Vertrieb von BSH Hausgeräten in Slowenien und den Exportmärkten Bosnien-Herzegovina, Montenegro, Mazedonien, Kosovo und Albanien.
Außerdem ist das Unternehmen verantwortlich für Vertrieb und Marketing in der ganzen östlichen Adriaregion. In den letzten Jahren verlassen jährlich mehr als sieben Millionen Geräte die Produktion in Nazarje. 1.300 Mitarbeiter sind hier beschäftigt.
Einzelnachweise
- ↑ BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.