Translations:Hauptseite/38/en

BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the Asia and Oceania region had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the Pacific region. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.