Translations:Die Region Amerika/3/en
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Greater emphasis was placed on South America in the 1990s during this phase of internationalization at BSH[1]. One of the reasons for this was the high growth rates in the regions of Eastern Europe, large parts of Asia and even South America, which contrasted with the increasingly saturated markets in Western Europe.[2]
- ↑ BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.
- ↑ BSH Corporate Archives, A01-0013, Business Report 1995, page 4.