Ahead of its time
World premieres, impressive innovation, cutting-edge design and maximum customer benefit: That is what BSH and its brands stand for. However, this doesn’t always mean that a product will also gain market acceptance and success. BSH has produced products in recent decades that were ahead of their time and are still waiting to make that all-important breakthrough.
The shirt ironing machine
BSH presented a world innovation in fall 2003: A fully automatic shirt ironing machine that could dry and iron a shirt in seven minutes. The “Dressman” or “Shirtmaster” was the logical extension for Siemens and Bosch in the laundry care field of expertise. It cost 999 euros at the time and was launched on the market in 2003 just in time for Christmas.[1]
For refrigerated treats in between
The Cool Caddy from Bosch was also an innovative, forward-looking product. A small portable refrigerator for serving chilled drinks wherever needed: right next to the sofa or on the patio. The Bosch Cool Caddy or Cool Keeper was launched on the market in 2000.[2]
LiftMatic
Die Revolution in der Küche braucht keine Ofentür mehr: Mit einem Lift befördert der 2005 eingeführte Backofen Siemens LiftMatic den gesamten Boden mit eingehängten Backblechen nach unten. So kann man problemlos von drei Seiten auf den Backofeninhalt zugreifen.[3]
Cool fernsehen
Noch eine Idee, die sich bisher nicht durchsetzen konnte: Kühlschränke mit integriertem Flachbildschirm oder eingebautem CD-Player. 2004 präsentiert die BSH die CoolMedia Geräte von Bosch und Siemens. Die Kühlschränke bieten Multimedia-Unterhaltung mit hoher Bildqualität und perfektem Sound.[4]