Translations:Local Heroes/5/en

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Logo Pitsos. (Source: Press fotos BSH Hausgeräte GmbH)

The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.[1] BSH continued to expand its presence in Europe in the 1980s, acquiring the Balay and Safel brands in Spain in 1988/1989.[2]1980er Jahren

Logo Baly. (Source: Press fotos BSH Hausgeräte GmbH)
  1. BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.
  2. BSH Corporate Archives, A01-00, Business Report 1988, pages 2, 20 and BSH Corporate Archives, A01-00, Business Report 1989, pages 2-3.