Translations:Die Region Europa/8/en

BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer Balay-Safel, resulting in a market share of 24 percent in Spain. The strong market position in Spain also increased BSH’s overall market share in Europe. As a result, at the end of the 1980s the company is the second largest manufacturer of home appliances in Europe. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Balay belongs to the Local Heroes of BSH.