Translations:Die Region Europa/17/en

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After the fall of the Iron Curtain in 1989, BSH turned its attention to Russia and the entire Eastern European region. Since then the region has been a focal point for expansion for the company. BSH has its own sales companies in most Eastern European countries – including the Czech Republic, Serbia, Romania and Ukraine – where it benefits from the high degree of familiarity and good image of its Bosch and Siemens brands.[1]

  1. BSH Corporate Archives, A01-0013, Annual Report 1995, p. 5.