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Die Seite wurde neu angelegt: „BSH used Continental as a launching pad for its Bosch and Siemens brands in South America.<ref>BSH Corporate Archives, A05-0019, inform 1996/2, page 6.</ref> The company exported to the most important countries on the continent – including Mexico, Peru, Paraguay, Argentina, Chile, Colombia and Bolivia.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 80. BSH Corporate Archives, A05-0018, inform 1995/3, page 3.</ref>“
(Die Seite wurde neu angelegt: „The company chose Brazil initially as a base for further expanding the market in South America. With a population of 160 million people at the time, Brazil was the largest and strongest growing market in Latin America in the mid-1990s with a turnover of 587 million deutschmarks in 1995.<ref>BSH Corporate Archives, A05-0019, inform 1996/1, page 4.</ref> Continental 2001 S/A was not only the leading home appliances manufacturer in Brazil for decades, it was…“) |
(Die Seite wurde neu angelegt: „BSH used Continental as a launching pad for its Bosch and Siemens brands in South America.<ref>BSH Corporate Archives, A05-0019, inform 1996/2, page 6.</ref> The company exported to the most important countries on the continent – including Mexico, Peru, Paraguay, Argentina, Chile, Colombia and Bolivia.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 80. BSH Corporate Archives, A05-0018, inform 1995/3, page 3.</ref>“) Markierungen: Mobile Bearbeitung Mobile Web-Bearbeitung |
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The company chose Brazil initially as a base for further expanding the market in South America. With a population of 160 million people at the time, Brazil was the largest and strongest growing market in Latin America in the mid-1990s with a turnover of 587 million deutschmarks in 1995.<ref>BSH Corporate Archives, A05-0019, inform 1996/1, page 4.</ref> Continental 2001 S/A was not only the leading home appliances manufacturer in Brazil for decades, it was also a strong brand. BHSG therefore acquired a majority share in Continental in 1994, a move that would decide the company's fate for the next 15 years.<ref>40 Jahre BSH – Eine Chronik, Munich 2007, page 80. Continental was sold again in 2009.</ref> | The company chose Brazil initially as a base for further expanding the market in South America. With a population of 160 million people at the time, Brazil was the largest and strongest growing market in Latin America in the mid-1990s with a turnover of 587 million deutschmarks in 1995.<ref>BSH Corporate Archives, A05-0019, inform 1996/1, page 4.</ref> Continental 2001 S/A was not only the leading home appliances manufacturer in Brazil for decades, it was also a strong brand. BHSG therefore acquired a majority share in Continental in 1994, a move that would decide the company's fate for the next 15 years.<ref>40 Jahre BSH – Eine Chronik, Munich 2007, page 80. Continental was sold again in 2009.</ref> | ||
BSH used Continental as a launching pad for its Bosch and Siemens brands in South America.<ref>BSH Corporate Archives, A05-0019, inform 1996/2, page 6.</ref> The company exported to the most important countries on the continent – including Mexico, Peru, Paraguay, Argentina, Chile, Colombia and Bolivia.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 80. BSH Corporate Archives, A05-0018, inform 1995/3, page 3.</ref> | |||
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