Translations:Mikrowelle/9/en

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It was only in the 1980s that the microwave began to blaze a trail of success in Germany.[1] At the beginning of the decade, only one percent of households in the Federal Republic had a microwave.[2] Success came when an initial drawback of the system was resolved: A crisp crust or a golden yellow browning was not possible with a pure microwave oven on its own. When BSH offered combined appliances, business began to gain momentum. The universal cooker, the Meisterkoch, was launched on the market in 1981, a universal built-in cooker that was extremely successful thanks to the combination of microwave, grill, top/bottom heat, convection and self-cleaning with pyrolysis.[3] 100,000 microwaves were sold in 1983 by all manufacturers nationwide in Germany, with this figure rising to 200,000 in 1984.[4]

  1. Corporate Archives, A05-0008, inform 1985/4, page 16.
  2. Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), page 20.
  3. Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), pages 13-19.
  4. Corporate Archives, A05-0008, inform 1985/4, page 16.