Translations:BSH Chronologie 1967-1978: Gründung und nationale Konsolidierung/3/en
This quote from the preamble to the contract establishing "Interessengemeinschaft Haushaltsgeräte (IGH)", which was the forerunner to Bosch und Siemens Hausgeräte GmbH (BSHG[1]), succinctly describes how the planned cooperation was good for all sides. The market for electrical home appliances had recorded increases in production and growth rates of up to 290 percent after the economic miracle. From the mid-1960s, every household was equipped with the necessary appliances, sales were stagnating and growth rates declining rapidly.[2] This development was reinforced by a general downturn, which resulted in a minor recession in 1967.[3] In this situation, the benefits of collaboration were obvious: consolidation through cooperation, establishment of common development, shared production and joint sales as well as focus on technical innovations and rationalization.[4] IGH wanted to use its strong new market position to stand up to the competition, which was coming primarily from Italy, the U.S. and Japan.[5]
- ↑ BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.
- ↑ Manfred Schwender: Absatzbedingungen und Absatzorganisation für Elektro-Haushaltsgeräte, Nuremberg 1964, pages 9–12.
- ↑ Also: Susanne Hilger: „Amerikanisierung“ deutscher Unternehmen: Wettbewerbsstrategien und Unternehmenspolitik bei Henkel, Siemens und Daimler-Benz (1945/49-1975), Stuttgart 2004, S. 136–138; BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 28. Dieter Spethmann: Deutschland – Die Dritte Industrielle Revolution, Munich 2010, page 72. Hans-Ulrich Wehler: Deutsche Gesellschaftsgeschichte. Fifth Volume. Bundesrepublik und DDR. 1949–1990, Munich 2008, page 59.
- ↑ BSH Corporate Archives, B01-0001, page 6. Hilger: "Amerikanisierung" deutscher Unternehmen, page 139.
- ↑ BSH Corporate Archives, B01-0001, Communication from BSH to the Board of Management of Bosch-Haushaltgeräte and Siemens Electrogeräte from 18.12.1968. Siemens: Entfesselter Riese, in: Der Spiegel 9/1966, pages 56-58, page 58. Johannes Bähr/Paul Erker: Bosch. Geschichte eines Weltunternehmens, Munich 2013, page 378.