Translations:BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung/3/en

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A new phase commenced for BSHG in 1984[1]: the internationalization of the company. The aim was to systematically develop the German exporter into a global home appliance company with an international technology, marketing and sales network. The reason for this – as explained by BSHG CEO Herbert Wörner – "While BSHG is the fifth largest manufacturer in the world, the company is still far from being a global provider."[2] BSHG worked progressively to achieve this objective over the years that followed.

  1. ↑ BSHG was renamed BSH in 1998.
  2. ↑ According to CEO Dr. Herbert Wörner. BSH Corporate Archives, A05-0018, inform 1995/3, page 2.
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