Translations:BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung/4/en

BSHG essentially expanded in countries where the home appliance market was growing or showed potential for growth. Four internationalization strategies could be identified.

1. The founding of sales and customer service companies in countries where the company was not represented.
2. The establishment of factories in countries where BSHG was not yet present or only had a minor presence.
3. The founding of joint ventures with local partners who had the relevant know-how in the country in question and/or were very familiar with the local market.
4. The majority holding or take-over of regional home appliance manufacturers who could offer a stable or strong market position. BSHG typically knew these companies already through partnerships or through awarding of production orders.