Translations:BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung/11/en

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The Group founded a joint venture with a leading Chinese washing machine manufacturer in 1994, called the Wuxi Little Swan Group. The Chinese market was attractive for BSHG owing to the large population, growing incomes and central location in Asia.[1] However, there was no unrestricted right of establishment in China for foreign investors.[2] The Group expanded its commitment in China in 1996 when it acquired a cooling appliance factory in Chuzhou.

  1. ↑ BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 79. 
  2. ↑ Nicole Ruppel: Deutsche Unternehmen in China: Chancen und Risiken, Hamburg 2007, page 49.
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