Translations:BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung/15/en

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The majority holding or take-over of local home appliance manufacturers offered BSHG the possibility to expand its brand portfolio and utilize existing resources. An example of this was the expansion into Spain. Spain became a member of the European Community in 1986 and some two years later BSHG acquired a majority stake in the Spanish home appliance manufacturer Balay S.A. in Zaragoza and the Safel Group in Pamplona.[1] This move was to strengthen BSHG's market standing in Europe. Spain was the fifth largest home appliance market in Europe at the time.[2] BSHG strengthened the Spanish subsidiary by creating a common manufacturing network.[3]

  1. BSH Corporate Archives, A01-0008, Business Report 1989, page 3.
  2. BSH Corporate Archives, A05-0012, inform 1980/1, page 18. BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 54. 
  3. BSH Corporate Archives, Folder I, Presentation by CEO Dr. Wörner on 3.12.1991, page 5.