Translations:BSH Chronologie 2014–Heute: Die Weichen werden neu gestellt/3/en
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This management meeting also heralded the start of a strategic realignment of BSH[1]. Attention was focused on six strategic priorities as well as a new interaction between regions, product divisions, brands and corporate functions. This also meant major restructuring of the organizational structure. One of the main objectives was to focus systematically on the consumer. In the words of management, "We want to build a consistently customer-oriented organization."[2] The company was also to be made ready for the pervasive digital transition, since "digitization plays a key role, not only in terms of purchasing but also in using products and services."[3]
- ↑ BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.
- ↑ BSH Corporate Archives, A05-0041, inform 02/2014, page 5.
- ↑ According to CSO Matthias Ginthum in: BSH Corporate Archives, A05-0041, inform 02/2014, page 4.