Translations:BSH Chronologie 2014–Heute: Die Weichen werden neu gestellt/4/en

Consistent customer orientation also meant wanting to be able to respond even better to the different regional needs of customers in the future. From product development to sales and service, entrepreneurial responsibility was therefore handed over much more to the five newly structured regions: Europe, Asia Pacific, Greater China, North America, T-MEA-CIS. "We are thus moving closer to our customers, shortening decision-making paths and speeding up our processes," said Karsten Ottenberg.