Translations:BSH Chronologie 2014–Heute: Die Weichen werden neu gestellt/5/en
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One key reason for the restructuring was changing markets. The stagnating European market was dominated by aggressive cut-throat competition. BSH faced up successfully to this competition, but additional new markets had to be opened up to ensure further growth in the future. BSH saw suitable opportunities in particular in the regions of Asia, Africa and Eastern Europe.[1]
- ↑ BSH Corporate Archives, A05-0041, inform 02/2014, page 4.