Translations:BSH Chronologie 2014–Heute: Die Weichen werden neu gestellt/10/en

Inauguration of the BSH technology center on 21 November 2016 in Adugodi, India. (Source: Press fotos BSH Hausgeräte GmbH)

"We are BSH" was the new guiding principle since 2016. "What drives us: We want to be the first choice for consumers worldwide. We are growing responsibly and doing our part to protect our environment and its natural resources." The motivation and ambition described here gave deeper meaning to the strategy and added vision to the strengths and values of the globally operating company. 2017 is a celebratory year for BSH: BSH is marking its 50th anniversary, while at the same time the vacuum cleaner factory in Bad Neustadt is also celebrating its 50th anniversary, and the Giengen site celebrated not only the milestone of 80 million cooling appliances produced, but also its 70-year anniversary. In the same year, the BSH startup WeWash digitalized the laundry room. A combination of software and hardware made washing and drying cycles made smarter and more efficient for users. In June 2017, the brand rooms at the Munich training and conference center in Munich open. Consumers have been able to get advice and also have the opportunity to experience the BSH home appliances in action here in the showrooms. In the fall, BSH Hausgeräte opened two new factories in Poland, at which around two million appliances would be produced.