Translations:Die Region Europa/19/en
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BSH started selling Bosch home appliances in Poland in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer.
