Translations:BSH Chronologie 1967-1978: Gründung und nationale Konsolidierung/1/en

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"The European market demands companies of a European dimension. The consolidation of the technical and commercial strengths and activities of the mutual consumer goods segments will significantly improve the competitive strength of the merged segments."[1]

  1. Quote from the preamble of the joint venture contract, BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 26.