BSH Wiki - User contributions [en]

Interviews with colleagues

2023-08-01T12:12:16Z

Johannes.martius: Johannes.martius moved page WorkInProgress:Interviews with colleagues to Interviews with colleagues over redirect

* [[Interview with Ernst Stickel]]

The microwave

2023-08-01T11:59:24Z

Johannes.martius: Johannes.martius moved page WorkInProgress:The microwave to The microwave over redirect

[[File:1978 Bosch-Mikrowelle MG 52 BSH Konzernarchiv E01-0226.jpg|thumb|Bosch's microwave MG 52 from 1978. (Source: BSH Corporate Archives)]]

==== In the beginning there was popcorn ====
U.S. engineer Percy L. Spencer (1894–1970) discovered by chance while constructing radar systems that a chocolate bar in his pocket had melted.<ref>http://www.spiegel.de/einestages/mikrowelle-percy-spencers-zufalls-entdeckung-im-us-militaer-labor-a-1013720.html (last downloaded on 12.10.2022).</ref> His presumption was that the microwave radiation from the magnetron was an important component of the radar. He decided to use corn next to test his theory and watched as it turned to popcorn following exposure to the radar. In 1946, he constructed his first "radar oven". The "Raydarange" had water cooling, was just under 1.80 metres high and had an output of 3000 watts. In the same year, he patented the invention in the USA.<ref>https://worldwide.espacenet.com/publicationDetails/biblio?CC=US&NR=2495429&KC=&FT=E&locale=en_EP# (last downloaded on 12.10.2022).</ref>

Microwaves oscillate at an extremely high frequency, which causes the water molecules in the food to vibrate, thus generating heat.<ref>Iris Hammelmann/Karolin Küntzel: Entdecker & Erfinder, Munich 2010, page 96. inform 2001/August, page 10.</ref> In contrast to the conventional oven where heat is transferred to the food from the outside, the microwave heat develops in the food itself.

==== Tough start on the German market ====
The early microwave appliances were scarcely affordable for private users and were used primarily in catering owing to their size and weight.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> Siemens began producing microwave ovens for the German market in 1957.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The first German microwave weighed two hundred pounds, however, required a water cooler and cost 7,000 deutschmarks.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The appliance was therefore not considered a practical option and plans were quickly shelved again. Manufacturer Neff also began integrating microwave technology in its ovens in 1957 and presented Europe's first combined microwave oven or electron oven – the microwave – to the public at the Cologne trade fair for home appliances.<ref>Corporate Archives, Hans Tischert: 80 Jahre Neff, (special edition: Stätten deutscher Arbeit), Berlin 1957, from page 15, 40 Jahre BSH – Eine Chronik, page 39.</ref> Yet the appliances still failed to make the breakthrough initially. It was only in the 1970s that the popularity of the microwave began to grow rapidly in the U.S. and Japan.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> It was to take a little longer in Germany. The Germans remained skeptical about the microwave oven for a long time. Many feared that the appliances were not radiopaque and were therefore a health hazard.<ref>Corporate Archives, A05-0001, inform 1978/6, page 4.</ref> Manufacturers like BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> tried for years to dispel this misconception.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> BSH trained consumers in its microwave studios, published specific recipes for the microwave oven, provided information for journalists at large, or opinion leaders as they were called internally, etc.<ref>Corporate Archives, uncatalogued, specialist conference "Mikrowelle 88", back page.</ref>

==== Breakthrough with the fall of the Berlin Wall ====
It was only in the 1980s that the microwave began to blaze a trail of success in Germany.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> At the beginning of the decade, only one percent of households in the Federal Republic had a microwave.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), page 20.</ref> Success came when an initial drawback of the system was resolved: A crisp crust or a golden yellow browning was not possible with a pure microwave oven on its own. When BSH offered combined appliances, business began to gain momentum. The universal cooker, the Meisterkoch, was launched on the market in 1981, a universal built-in cooker that was extremely successful thanks to the combination of microwave, grill, top/bottom heat, convection and self-cleaning with pyrolysis.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), pages 13-19.</ref> 100,000 microwaves were sold in 1983 by all manufacturers nationwide in Germany, with this figure rising to 200,000 in 1984.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref>

The microwave was hugely important for the German home appliance sector in the 1980s. This was a time when demand for conventional appliances was very weak: Refrigerators, washing machines, blenders and vacuum cleaners were standard appliances in more than 90 percent of all Federal German households, but had generally been purchased only a few years previously and were still so new that there was no market as yet for replacement units.<ref>“Ja, wenn wir ein Saftladen wären”, in: Der Spiegel 34/1982, page 27. inform 1985/4, page 16.</ref> The microwave with its double-digit growth rates saved the sector throughout the lean years.

Following the fall of the Berlin Wall in 1989, a new billion figure market opened up for BSH.<ref>The market volume was estimated by SE at 1.5 billion deutschmarks for white and brown goods (without Berlin-West). Corporate Archives, uncatalogued, Konzept und Aktionsplan für Siemens-Electrogeräte DDR-Geschäft ab 2. Halbjahr ’90, page 1.</ref> For the citizens of the GDR or the newly-formed German states, the microwave was a completely new product, apart from a small number of appliances that had reached the GDR as gifts from German citizens on the other side of the wall.<ref>No microwaves were sold in the GDR in 1989. Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> In 1990, BSH began collaborating with the state-owned sales and customer service companies, such as VEB Haushaltgeräteservice (HGS), providing support for these companies in the form of training and delivery of customer service vehicles. "The extensive customer service network operated by HGS was also a good starting point for acceptance of our products in the GDR," stressed CEO, Dr. Herbert Wörner, in 1990.<ref>Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> This paid off quickly, with Siemens alone immediately selling around 50,000 microwaves in 1990.<ref>Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0016, inform 1993/4, page 17.</ref>

== Notes ==

Outstanding technology and quality

2023-08-01T09:11:11Z

Johannes.martius: Johannes.martius moved page WorkInProgress:Outstanding technology and quality to Outstanding technology and quality over redirect

[[File:1955 ca Constructa Waschmaschine BSH Konzernarchiv.jpg|alt=Picture of the follow-up model of the first Constructa fully automatic wasching machine in the BSH wiki|thumb|The follow-up model of the first Constructa fully automatic wasching machine, 1950s. (Source: BSH Corporate Archives)]]
The BSH products offer reliability and outstanding quality. They are developed and produced on the basis of technological expertise and in-depth knowledge of customer needs. In this respect, BSH follows the tradition of its parent companies [[Robert Bosch GmbH|Bosch]] and [[Siemens]]: [[The first Bosch refrigerator – a round affair|The first Bosch refrigerator]] conquered the market in 1933, while the Siemens dedusting pump has been freeing the atmosphere of dust since 1906. [[History of the Constructa brand|Constructa]], [[The Neff Brand and the BSH Site in Bretten|Neff]] and [[Gaggenau]] also contribute their expert knowledge and products to BSH and are continuing to develop them further. An example of this is [[Gaggenau downdraft ventilation|downdraft ventilation from Gaggenau]].

'''List of BSH's outstanding technology and quality'''
* [[The first Bosch refrigerator – a round affair|The first Bosch refrigerator]]
* [[The Constructa fully automatic washing machine]]
* [[Arcus electric cooker from Neff]]
* [[The Siemens "Meisterkoch" Series]]
* [[Gaggenau downdraft ventilation]]
* [[Siemens Siwamat-S fully automatic washing machine]]
* [[Siemens LADY PLUS 45 dishwasher]]
* [[Bagless vacuum cleaners]]
* [[The CX 480 full surface induction cooktop with TFT touch display]]
* [[Brown goods – entertainment electronics from BSH]]
* [[Gaggenau combi-steam oven]]

Milestones of Success

2023-03-29T10:19:09Z

Johannes.martius:

BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> and its predecessor brands have always been characterized by technical innovations. The first electric vacuum cleaners, refrigerators and modern automatic washing machines were technological milestones on the company’s road to success. Every time something new happened in the field of home appliances, the BSH brands were right there at the cutting edge. And through it all, the focus has always been on one clear objective – making the lives of people, especially housewives, easier. Modern appliances provided time and energy for other things than housework. BSH home appliances became a driving force for not only technical but also social development, and have remained so to this day. An overview.
 
<gallery mode="traditional" perrow=2 widths=360 px heights= 360 px>
File: Foto_01_01_1906_Entstaeubungspumpe.jpg|''1906 Siemens dedusting pump'' '''Tackling the dust''' Shortly after the turn of the century, in 1906, Siemens launches its first vacuum cleaner on the market when it introduces the so-called dedusting pump. 
File: 1933 Bosch Kuehlschrank rbosch 05871.jpg|''1933 Bosch refrigerator'' '''The first refrigerator: a round affair''' In 1933, Bosch introduces [[The first Bosch refrigerator – a round affair|the first electric refrigerator]]. It has a round shape and a capacity of 60 liters, and sells for 365 Reichsmark. 
File: Foto 02 1956 ca Constructa Werkhalle.jpg|''Constructa factory hall, around 1956.'' '''Keeping an eye on the laundry''' In 1951, Constructa introduces [[The Constructa fully automatic washing machine|the first fully automatic washing machine]] to the market. Designed by Peter Pfenningsberg, its most prominent feature is its porthole. By 1955, its successor model, the Constructa Deluxe 100, already has an 80 percent market share – and this in competition with 30 other suppliers. 
File: 1952 Küchenmaschine rbosch Nr.6181.jpg|''1952 The Bosch food processor Neuzeit I (“Modern Times I”)'' '''All-rounder in the kitchen''' In 1952, Bosch launches its first electrically operated universal food processor, the Neuzeit I. 
File: 1961 Neff Arcus.jpg|''From 1952 Neff Arcus electric cooker'' '''An arc of triumph for Neff''' Neff achieves its breakthrough in 1952 with the modern [[Arcus electric cooker from Neff|Arcus electric cooker]]. Technical innovations and contemporary design win over more than a quarter of a million buyers through to 1956. 
File: Foto 04 1972 Meisterkoch HL 7470.jpg|''From 1970 The Siemens Meisterkoch (Master Chef) series'' ''' A stove for master chefs ''' In 1970, Siemens introduces [[The Siemens "Meisterkoch" Series|the Meisterkoch series]], which blows the market away with an outstanding range of operations and flexible function. In 1981, the Meisterkoch universal stove is launched. This is a built-in cooker that owes its success to a combination of top and bottom heating, convection, grill, microwave and self-cleaning by pyrolysis. An oven carriage facilitates access to baked goods. 
File: 1978 Neff Circotherm Logo 2.jpg|''1970 Neff Circo Therm'' '''A lot of hot air''' This multifunction oven with its CircoTherm hot air system and glass front provides insight in the kitchen. CircoTherm still stands for high-quality Neff ovens to this day. 
File: Foto 05 01 1970 SIWAMAT 450.jpg|''1972 Fully automatic washing machines and dryers'' '''Washing machines learn to dry''' [[Siemens Siwamat-S fully automatic washing machine|The successful SIWAMAT series continues to grow throughout the 1970s]]. In 1970, the SIWAMAT 450 automatic washing machine with its numerous programs and functions is added to the premium class. This is followed by the appearance of the first automatic washer-dryer in 1972. The front loaders SIWAMAT V472 with 800 rpm and the SIWAMAT 484 with 1000 rpm appeared in 1979. At the beginning of the 1980s, the first fully electronic washing machine, the SIWAMAT 870 electronic, selects the most economical program itself and displays the progress of the washing process. 
File: Muldenlüftung_Gaggenau_C03-0129_001.jpg|''1976 Downdraft ventilation from Gaggenau'' '''Downdraft ventilation''' As part of the Vario kitchen series, Gaggenau launches an innovation on the market in 1976: [[Gaggenau downdraft ventilation|downdraft ventilation]]. It quietly and effectively draws vapours and odours down into the counter before they have a chance to pervade the atmosphere. 
File: 1985 ca Bad Neustadt Staubsaugerfertigung Siemens.jpg|''1981 Siemens vacuum cleaners'' '''The vacuum cleaner becomes a design icon''' The Siemens VS 5 standard vacuum cleaner has a production output of more than four million. This is followed in 1984 by the Siemens Black Energy, which soon attains cult status with its sophisticated design. 
File: 1985 ca Bosch Gourmet E01-0279.jpg|''1985 Microwave combination oven'' '''On a wave of success''' In the 1980s, the microwave blazes a trail of success in Germany. Cooked quickly, yet still nicely browned, many new appliances combine the microwave with an oven or grill. 
File: 1985 aquastop Siemens.jpg|''1985 AquaStop'' '''Goodbye to overflowing''' AquaStop technology offers 100% protection against water damage caused by washing machines. The patent application is lodged in 1982, with the technology introduced in 1985, for example in the Constructa CONTURA and the Bosch SMS 9022. AquaStop is a pioneering success. In its first year, sales figures exceed production capacity. AquaStop has been a standard in washing machines since 1986 – even among its competitors. 
File: MCSA01849813 EB333110 pstz def.png|''1986 The Gaggenau EB 300 oven. Here the 2016 successor EB 333 at the EuroCucina fair'' '''Full width for roasting''' The first 90 cm-wide oven on the European market has a large effective volume of 87 liters and provides space for up to four roasts. The EB 300 becomes an icon. In 2016, the year of its 333rd anniversary, Gaggenau launches the EB 333 as homage to the EB 300. This updated version appears in a more modernized form and functionality, while remaining true to its origins. A distinctive feature is the stainless steel door that reaches across the entire width of the oven. 
File: 1987 45 cm Spueler Siemens.jpg|''1987 45cm dishwasher'' '''Less is more''' [[Siemens LADY PLUS 45 dishwasher|The first dishwasher with a width of only 45cm]], such as the GV430 series, is the star of the 1987 Domotechnica trade fair. Sales of 45cm dishwashers soon shoot sky high. 
File: 3fach Clou.jpg|''1987 CLOU. Here the 2017 edition'' '''The Clou''' The smoothly operating, ball-bearing CLOU from Neff, a tilt-proof, multi-level telescopic oven shelf rail, is launched in 1987. 
File: Unterhaltungselektronik BSH inform 1987 3.jpg|''1987 BSH at the Berlin International Consumer Electronics Fair'' '''Consumer electronics''' [[Brown goods – entertainment electronics from BSH|Entertainment electronics]] from Siemens: The brand presents the entire range at the International Consumer Electronics Fair in Berlin 1987. Color TVs, video recorders, radio recorders, clock radios, hi-fi systems and world receivers are all state of the art. 
File: 1994 ca Constructa viva-Schriftzug.jpg|''1993 Constructa viva washing machine'' ''' Fuzzy controls the laundry''' The BSH subsidiary Constructa sets new standards for washing machines. Equipped with the fuzzy control system, sensors detect the fill quantity of the machine and can thereby adapt the washing time and spin cycle to the laundry. This technology makes it possible to reduce water and electricity consumption by approximately 50 percent. 
File: 1993 94 FCKW BSH UB BSH Konzernarchiv A03 0001.jpg|''1993 Reduction of cfc consumption in the BSH production'' '''Clean cooling''' Sustainable thinking: BSH converts its European production to CFC-free refrigerators and from 1994 also bans any use of CFCs in European BSH refrigerators. 
File: Foto 11 Gaggenau Schriftzug Pressebild.jpg|''1999 The Gaggenau ED 220 steam oven'' '''Globalization on a plate''' A steam oven connected to the water supply creates a new trend – gentle steam cooking. Asian cuisine, in particular, owes its success in the western world to this method. 
File: Foto 13 2002 SlideandHide 2014249 NEFF MegaCollection Slide.jpg|''2002 SLIDE & HIDE'' '''More legroom in the kitchen''' With a fully retractable oven door, SLIDE & HIDE from NEFF creates space for convenient access to the inside of the oven. 
File: Twistpad_T68TT60N0_Induk_Linie_TwistPad_inUse2_Hand_708_RZ1.jpg|''2002 New designs for controls'' '''Quicker switching''' Innovative concepts such as TouchControl and slider technology simplify handling and facilitate intuitive operation. In 2003, Neff develops the TwistPad, a detachable magnetic one-button control for stoves that is elegant, safe and easy to clean. 
File: AQUAVARIO.jpg|''2004 Bosch AquaVario'' '''The smart dishwasher''' With AquaVario technology, sensors detect the right water pressure and new cleaning agents. These innovative characteristics make BSH the market leader in dishwashers. New operating concepts such as TouchControl and InfoLight are also introduced. 
File: VARIOSPEED.jpg|''2006 VarioSpeed dishwashers'' '''Dishwashers “on” speed''' Dishwashers are now available with VarioSpeed technology. Full performance at double the speed saves time. 
File: ZEOLITH Drying.jpeg|''2008 Dishwashers with a zeolite drying system'' '''A world first in energy efficiency''' Dishwashers with a zeolite drying system are the most economical yet. This world first makes use of the natural mineral zeolite’s ability for storing moisture and ensures low energy consumption. 
File: MCIM00617947_122598_EQ7_S4_5_comp.jpg|''2008 The Siemens EQ.7 premium fully automatic coffee machine'' '''Full-flavor in no time at all''' The intelligent heating system in the new premium automatic coffee machine from Siemens guarantees a delightful espresso due to a constantly ideal brewing temperature. 
File: Foto 18 2015 Tassimo 8642-09.jpg|''2008 The Tassimo series'' '''Compact multiple beverage machine''' The introduction of the Tassimo series revolutionizes coffee brewing with the multiple beverage machines and its so-called T DISCs. The Bosch Tassimo is manufactured in cooperation with the partner Kraft Foods. It not only has the shortest heat-up times, but is also the best energy-saving and most compact appliance on the market. 
File: 2009.jpg|''2009 7-liter dishwasher'' '''A water-saving miracle''' The low water consumption of the new 7-liter dishwashers allows for unrivaled efficiency and water conservation. Now that’s sustainable! 
File: Foto 14 2013 Bagless Staubsauger 8546-03 Relaxxx.jpg|''2009 SensorBagless-technology'' '''Bagless “dust catchers”''' SensorBagless technology ensures an optimal performance level of floor cleaning even when using [[Bagless vacuum cleaners|bagless vacuum cleaners]]. 
File: Foto 15 2011 iQ 800.jpg|''2010 i-DOS dosing system'' '''Properly dosed washing''' The automatic i-DOS dosing system allows for to-the-milliliter accurate dosing of detergent and thus reduces water consumption. The new technology is available, for example, in the Siemens iQ 800 premium washing machine. From 2011 onwards, it also comes with Home Connect and easy operation by app – from anywhere. 
File: 01 Gaggenau Full surface induction cooktop CX 480 230 02.jpg|''2011 Full-surface induction hob with TFT Touch Display'' '''New standards in user-friendliness''' New freedom in the kitchen – a [[The CX 480 full surface induction cooktop with TFT touch display|single large cooking surface with full-surface induction]] allows for pots and pans to be placed anywhere. In addition, the TFT touch display shows the shape, size and position of the cookware. 
File: BO T 14 THA other BBH6P25K picture KF5 cutaway view ENG 200516.jpg|''2013 Bosch Athlet hand-held vacuum cleaner'' '''Cordless power pack''' The cordless hand-held vacuum cleaner can reach any place where there is dust – no matter where the sockets are. Thanks to its lithium-ion technology, the Athlet has just as much suction power as a conventional Bosch vacuum cleaner. 
File: Foto 16 2014 HomeConnect BSH Splitbild 02 CMYK (2) klein.jpg|''2014 Home Connect'' '''The networked home''' In 2011, BSH presents Home Connect. Over the next few years, more and more appliances are connected via the smartphone/tablet app. In 2014, for the first time, BSH ovens and dishwashers come equipped with the Home Connect function. 
File: Gaggenau_Combi-steam_oven_cleaning_system_master_01_klein.jpg|''2015 Cleaning system for the Gaggenau 400 series'' '''Ovens are cleaning themselves''' As an exclusive world first, Gaggenau presents a [[Gaggenau combi-steam oven|fully automatic cleaning system for all 400 series steam ovens]] with a direct connection to the water supply. The steam chamber is cleaned hygienically with a cleaning cartridge and water. 
File: 2016 Bosch OptiMUM Pressebild.jpg|''2016 Bosch OptiMUM food processor'' '''The culmination of many years of experience''' Functionality, user-friendliness and design – Bosch pours all of its 60 years of experience in food processors into the design of the OptiMUM. With an integrated scale, timer and advanced sensor technology, it takes on more tasks than any Bosch food processor has ever managed before – and thanks to its automatic programs, it does all of this independently. 
File: 2016_Milestone_ActiveHumidity.jpg|''2016 Siemens Active Humidity'' '''Active Storage Humidification''' Refrigerators with active storage humidificationn inject a fine watery mist into the vegetable drawer. Like in grocery stores, the additional humidity creates an optimal climate to allow for best freshness results for a longer period. Fresh produce retain their vitamins longer whilst keeping their typical aroma, crispines and color. 
File: 2017_Milestone_Unlimited.jpg|''2017 Bosch Unlimited'' '''Exchangeable Battery Packs''' Feel the freedom with a cordless cleaner: Bosch cordless vacuum cleaner are powerful, lightweight and agile to deliver maximum performance and convenience on whatever floor surface you have. The interchangeable battery packs with fast charging offer continuous runtime. 
File: 2018_Milestone_Fridge.jpg|''2018 Siemens side-by-side refrigerator'' '''Smart Food Management''' Siemens' side-by-side refigerator offers a one-stop food journey solution: two cameras in the fridge, combined with object recognition software that recognizes the most fundamental food stock, as well as radio frequency identification (RFID) tags inside the freezer allow the appliance to know what is inside. Thus, consumers can use smart food management functions like an inventory list, expiration reminders and storage suggestions. 
File: 2019_Milestone_Cookit.jpg|''2019-2020 Cookit'' '''Multifunctional cooking''' The connected multifunctional kitchen machine Cookit offers three gateways for real home cooking: Consumers can choose from over 200 preinstalled "guided cooking" recipes with simple step-by-step instructions or they can rely on the support of a wide range of automatic programs. In additon, the Cookit provides unlimited flexibility with its manual cooking mode. 
File: 19002384_8946_1.jpg|''2021 FreshUp'' '''FreshUp Removes Odors From Textiles''' Bosch’s new FreshUp will change the way consumers freshen up their clothes. The effective and portable fabric refresher removes unpleasant odors from fabrics without the need for added chemicals, detergents or water thanks to Bosch Plasma Technology. Simply turn on the device, press it onto the fabric and start wiping over the clothes.
File: AT_PR_Solitaire_Waterbase_05_QI6FLAAA1E_HydronicSelect_01.jpg|''2022 Solitaire - The Waterbase'' '''Transforms the Kitchen Into Living Space.''' The Waterbase turns the classic sink into a source of fascinating new experiences. The moveable Infinity Cover seamlessly integrates into the worktop and transforms the sink area into a surface. However, all key sink functionalities remain. The touch display integrated allows control of all functions, making even the tap’s single lever disappear. Its Hydronic Select function delivers up to six water options. Storage space and a drying compartment are creating nothing but structure and order.
File: 20592449_SI_Pressemitteilung_Siemens_Home_Appliances_2022_.jpg|''2022 Siemens iq700'' '''Browning Detection for Individual Results Thanks to Camera and Artificial Intelligence''' Whether dark or delicately browned, Siemens’ iQ700 oven range with integrated camera and artificial intelligence can prepare pizza, lasagna and bread rolls the way each consumer likes them. Consumers just select the desired browning level and a scale from one to five and the oven program turns off automatically once it is finished. Furthermore, the oven sends a notification via the Home Connect app to the consumer’s mobile device.
File: 20766255_8981_04.jpg|''2022 Bosch Smart Dock'' '''The perfect assistant in the intelligent kitchen''' The Bosch Smart Dock enables easy access to several connected services in one hub. Unique features, like the gesture control sensor, allow users to navigate between cooking steps even when their hands are sticky. In combination with the built-in Alexa voice assistant, they can also interact with their appliances, transfer recipe settings to a connected oven, add items to their shopping list or just listen to their favorite music while cooking.

</gallery>
 
 

Some BSH products in recent decades were even [[Ahead of its time|ahead of their time]].

== Notes ==

Milestones of Success

2023-03-29T10:18:06Z

Johannes.martius:

BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> and its predecessor brands have always been characterized by technical innovations. The first electric vacuum cleaners, refrigerators and modern automatic washing machines were technological milestones on the company’s road to success. Every time something new happened in the field of home appliances, the BSH brands were right there at the cutting edge. And through it all, the focus has always been on one clear objective – making the lives of people, especially housewives, easier. Modern appliances provided time and energy for other things than housework. BSH home appliances became a driving force for not only technical but also social development, and have remained so to this day. An overview.
 
<gallery mode="traditional" perrow=2 widths=360 px heights= 360 px>
File: Foto_01_01_1906_Entstaeubungspumpe.jpg|''1906 Siemens dedusting pump'' '''Tackling the dust''' Shortly after the turn of the century, in 1906, Siemens launches its first vacuum cleaner on the market when it introduces the so-called dedusting pump. 
File: 1933 Bosch Kuehlschrank rbosch 05871.jpg|''1933 Bosch refrigerator'' '''The first refrigerator: a round affair''' In 1933, Bosch introduces [[The first Bosch refrigerator – a round affair|the first electric refrigerator]]. It has a round shape and a capacity of 60 liters, and sells for 365 Reichsmark. 
File: Foto 02 1956 ca Constructa Werkhalle.jpg|''Constructa factory hall, around 1956.'' '''Keeping an eye on the laundry''' In 1951, Constructa introduces [[The Constructa fully automatic washing machine|the first fully automatic washing machine]] to the market. Designed by Peter Pfenningsberg, its most prominent feature is its porthole. By 1955, its successor model, the Constructa Deluxe 100, already has an 80 percent market share – and this in competition with 30 other suppliers. 
File: 1952 Küchenmaschine rbosch Nr.6181.jpg|''1952 The Bosch food processor Neuzeit I (“Modern Times I”)'' '''All-rounder in the kitchen''' In 1952, Bosch launches its first electrically operated universal food processor, the Neuzeit I. 
File: 1961 Neff Arcus.jpg|''From 1952 Neff Arcus electric cooker'' '''An arc of triumph for Neff''' Neff achieves its breakthrough in 1952 with the modern [[Arcus electric cooker from Neff|Arcus electric cooker]]. Technical innovations and contemporary design win over more than a quarter of a million buyers through to 1956. 
File: Foto 04 1972 Meisterkoch HL 7470.jpg|''From 1970 The Siemens Meisterkoch (Master Chef) series'' ''' A stove for master chefs ''' In 1970, Siemens introduces [[The Siemens "Meisterkoch" Series|the Meisterkoch series]], which blows the market away with an outstanding range of operations and flexible function. In 1981, the Meisterkoch universal stove is launched. This is a built-in cooker that owes its success to a combination of top and bottom heating, convection, grill, microwave and self-cleaning by pyrolysis. An oven carriage facilitates access to baked goods. 
File: 1978 Neff Circotherm Logo 2.jpg|''1970 Neff Circo Therm'' '''A lot of hot air''' This multifunction oven with its CircoTherm hot air system and glass front provides insight in the kitchen. CircoTherm still stands for high-quality Neff ovens to this day. 
File: Foto 05 01 1970 SIWAMAT 450.jpg|''1972 Fully automatic washing machines and dryers'' '''Washing machines learn to dry''' [[Siemens Siwamat-S fully automatic washing machine|The successful SIWAMAT series continues to grow throughout the 1970s]]. In 1970, the SIWAMAT 450 automatic washing machine with its numerous programs and functions is added to the premium class. This is followed by the appearance of the first automatic washer-dryer in 1972. The front loaders SIWAMAT V472 with 800 rpm and the SIWAMAT 484 with 1000 rpm appeared in 1979. At the beginning of the 1980s, the first fully electronic washing machine, the SIWAMAT 870 electronic, selects the most economical program itself and displays the progress of the washing process. 
File: Muldenlüftung_Gaggenau_C03-0129_001.jpg|''1976 Downdraft ventilation from Gaggenau'' '''Downdraft ventilation''' As part of the Vario kitchen series, Gaggenau launches an innovation on the market in 1976: [[Gaggenau downdraft ventilation|downdraft ventilation]]. It quietly and effectively draws vapours and odours down into the counter before they have a chance to pervade the atmosphere. 
File: 1985 ca Bad Neustadt Staubsaugerfertigung Siemens.jpg|''1981 Siemens vacuum cleaners'' '''The vacuum cleaner becomes a design icon''' The Siemens VS 5 standard vacuum cleaner has a production output of more than four million. This is followed in 1984 by the Siemens Black Energy, which soon attains cult status with its sophisticated design. 
File: 1985 ca Bosch Gourmet E01-0279.jpg|''1985 Microwave combination oven'' '''On a wave of success''' In the 1980s, the microwave blazes a trail of success in Germany. Cooked quickly, yet still nicely browned, many new appliances combine the microwave with an oven or grill. 
File: 1985 aquastop Siemens.jpg|''1985 AquaStop'' '''Goodbye to overflowing''' AquaStop technology offers 100% protection against water damage caused by washing machines. The patent application is lodged in 1982, with the technology introduced in 1985, for example in the Constructa CONTURA and the Bosch SMS 9022. AquaStop is a pioneering success. In its first year, sales figures exceed production capacity. AquaStop has been a standard in washing machines since 1986 – even among its competitors. 
File: MCSA01849813 EB333110 pstz def.png|''1986 The Gaggenau EB 300 oven. Here the 2016 successor EB 333 at the EuroCucina fair'' '''Full width for roasting''' The first 90 cm-wide oven on the European market has a large effective volume of 87 liters and provides space for up to four roasts. The EB 300 becomes an icon. In 2016, the year of its 333rd anniversary, Gaggenau launches the EB 333 as homage to the EB 300. This updated version appears in a more modernized form and functionality, while remaining true to its origins. A distinctive feature is the stainless steel door that reaches across the entire width of the oven. 
File: 1987 45 cm Spueler Siemens.jpg|''1987 45cm dishwasher'' '''Less is more''' [[Siemens LADY PLUS 45 dishwasher|The first dishwasher with a width of only 45cm]], such as the GV430 series, is the star of the 1987 Domotechnica trade fair. Sales of 45cm dishwashers soon shoot sky high. 
File: 3fach Clou.jpg|''1987 CLOU. Here the 2017 edition'' '''The Clou''' The smoothly operating, ball-bearing CLOU from Neff, a tilt-proof, multi-level telescopic oven shelf rail, is launched in 1987. 
File: Unterhaltungselektronik BSH inform 1987 3.jpg|''1987 BSH at the Berlin International Consumer Electronics Fair'' '''Consumer electronics''' [[Brown goods – entertainment electronics from BSH|Entertainment electronics]] from Siemens: The brand presents the entire range at the International Consumer Electronics Fair in Berlin 1987. Color TVs, video recorders, radio recorders, clock radios, hi-fi systems and world receivers are all state of the art. 
File: 1994 ca Constructa viva-Schriftzug.jpg|''1993 Constructa viva washing machine'' ''' Fuzzy controls the laundry''' The BSH subsidiary Constructa sets new standards for washing machines. Equipped with the fuzzy control system, sensors detect the fill quantity of the machine and can thereby adapt the washing time and spin cycle to the laundry. This technology makes it possible to reduce water and electricity consumption by approximately 50 percent. 
File: 1993 94 FCKW BSH UB BSH Konzernarchiv A03 0001.jpg|''1993 Reduction of cfc consumption in the BSH production'' '''Clean cooling''' Sustainable thinking: BSH converts its European production to CFC-free refrigerators and from 1994 also bans any use of CFCs in European BSH refrigerators. 
File: Foto 11 Gaggenau Schriftzug Pressebild.jpg|''1999 The Gaggenau ED 220 steam oven'' '''Globalization on a plate''' A steam oven connected to the water supply creates a new trend – gentle steam cooking. Asian cuisine, in particular, owes its success in the western world to this method. 
File: Foto 13 2002 SlideandHide 2014249 NEFF MegaCollection Slide.jpg|''2002 SLIDE & HIDE'' '''More legroom in the kitchen''' With a fully retractable oven door, SLIDE & HIDE from NEFF creates space for convenient access to the inside of the oven. 
File: Twistpad_T68TT60N0_Induk_Linie_TwistPad_inUse2_Hand_708_RZ1.jpg|''2002 New designs for controls'' '''Quicker switching''' Innovative concepts such as TouchControl and slider technology simplify handling and facilitate intuitive operation. In 2003, Neff develops the TwistPad, a detachable magnetic one-button control for stoves that is elegant, safe and easy to clean. 
File: AQUAVARIO.jpg|''2004 Bosch AquaVario'' '''The smart dishwasher''' With AquaVario technology, sensors detect the right water pressure and new cleaning agents. These innovative characteristics make BSH the market leader in dishwashers. New operating concepts such as TouchControl and InfoLight are also introduced. 
File: VARIOSPEED.jpg|''2006 VarioSpeed dishwashers'' '''Dishwashers “on” speed''' Dishwashers are now available with VarioSpeed technology. Full performance at double the speed saves time. 
File: ZEOLITH Drying.jpeg|''2008 Dishwashers with a zeolite drying system'' '''A world first in energy efficiency''' Dishwashers with a zeolite drying system are the most economical yet. This world first makes use of the natural mineral zeolite’s ability for storing moisture and ensures low energy consumption. 
File: MCIM00617947_122598_EQ7_S4_5_comp.jpg|''2008 The Siemens EQ.7 premium fully automatic coffee machine'' '''Full-flavor in no time at all''' The intelligent heating system in the new premium automatic coffee machine from Siemens guarantees a delightful espresso due to a constantly ideal brewing temperature. 
File: Foto 18 2015 Tassimo 8642-09.jpg|''2008 The Tassimo series'' '''Compact multiple beverage machine''' The introduction of the Tassimo series revolutionizes coffee brewing with the multiple beverage machines and its so-called T DISCs. The Bosch Tassimo is manufactured in cooperation with the partner Kraft Foods. It not only has the shortest heat-up times, but is also the best energy-saving and most compact appliance on the market. 
File: 2009.jpg|''2009 7-liter dishwasher'' '''A water-saving miracle''' The low water consumption of the new 7-liter dishwashers allows for unrivaled efficiency and water conservation. Now that’s sustainable! 
File: Foto 14 2013 Bagless Staubsauger 8546-03 Relaxxx.jpg|''2009 SensorBagless-technology'' '''Bagless “dust catchers”''' SensorBagless technology ensures an optimal performance level of floor cleaning even when using [[Bagless vacuum cleaners|bagless vacuum cleaners]]. 
File: Foto 15 2011 iQ 800.jpg|''2010 i-DOS dosing system'' '''Properly dosed washing''' The automatic i-DOS dosing system allows for to-the-milliliter accurate dosing of detergent and thus reduces water consumption. The new technology is available, for example, in the Siemens iQ 800 premium washing machine. From 2011 onwards, it also comes with Home Connect and easy operation by app – from anywhere. 
File: 01 Gaggenau Full surface induction cooktop CX 480 230 02.jpg|''2011 Full-surface induction hob with TFT Touch Display'' '''New standards in user-friendliness''' New freedom in the kitchen – a [[The CX 480 full surface induction cooktop with TFT touch display|single large cooking surface with full-surface induction]] allows for pots and pans to be placed anywhere. In addition, the TFT touch display shows the shape, size and position of the cookware. 
File: BO T 14 THA other BBH6P25K picture KF5 cutaway view ENG 200516.jpg|''2013 Bosch Athlet hand-held vacuum cleaner'' '''Cordless power pack''' The cordless hand-held vacuum cleaner can reach any place where there is dust – no matter where the sockets are. Thanks to its lithium-ion technology, the Athlet has just as much suction power as a conventional Bosch vacuum cleaner. 
File: Foto 16 2014 HomeConnect BSH Splitbild 02 CMYK (2) klein.jpg|''2014 Home Connect'' '''The networked home''' In 2011, BSH presents Home Connect. Over the next few years, more and more appliances are connected via the smartphone/tablet app. In 2014, for the first time, BSH ovens and dishwashers come equipped with the Home Connect function. 
File: Gaggenau_Combi-steam_oven_cleaning_system_master_01_klein.jpg|''2015 Cleaning system for the Gaggenau 400 series'' '''Ovens are cleaning themselves''' As an exclusive world first, Gaggenau presents a [[Gaggenau combi-steam oven|fully automatic cleaning system for all 400 series steam ovens]] with a direct connection to the water supply. The steam chamber is cleaned hygienically with a cleaning cartridge and water. 
File: 2016 Bosch OptiMUM Pressebild.jpg|''2016 Bosch OptiMUM food processor'' '''The culmination of many years of experience''' Functionality, user-friendliness and design – Bosch pours all of its 60 years of experience in food processors into the design of the OptiMUM. With an integrated scale, timer and advanced sensor technology, it takes on more tasks than any Bosch food processor has ever managed before – and thanks to its automatic programs, it does all of this independently. 
File: 2016_Milestone_ActiveHumidity.jpg|''2016 Siemens Active Humidity'' '''Active Storage Humidification''' Refrigerators with active storage humidificationn inject a fine watery mist into the vegetable drawer. Like in grocery stores, the additional humidity creates an optimal climate to allow for best freshness results for a longer period. Fresh produce retain their vitamins longer whilst keeping their typical aroma, crispines and color. 
File: 2017_Milestone_Unlimited.jpg|''2017 Bosch Unlimited'' '''Exchangeable Battery Packs''' Feel the freedom with a cordless cleaner: Bosch cordless vacuum cleaner are powerful, lightweight and agile to deliver maximum performance and convenience on whatever floor surface you have. The interchangeable battery packs with fast charging offer continuous runtime. 
File: 2018_Milestone_Fridge.jpg|''2018 Siemens side-by-side refrigerator'' '''Smart Food Management''' Siemens' side-by-side refigerator offers a one-stop food journey solution: two cameras in the fridge, combined with object recognition software that recognizes the most fundamental food stock, as well as radio frequency identification (RFID) tags inside the freezer allow the appliance to know what is inside. Thus, consumers can use smart food management functions like an inventory list, expiration reminders and storage suggestions. 
File: 2019_Milestone_Cookit.jpg|''2019-2020 Cookit'' '''Multifunctional cooking''' The connected multifunctional kitchen machine Cookit offers three gateways for real home cooking: Consumers can choose from over 200 preinstalled "guided cooking" recipes with simple step-by-step instructions or they can rely on the support of a wide range of automatic programs. In additon, the Cookit provides unlimited flexibility with its manual cooking mode. 
File: 19002384_8946_1.jpg|''2021 FreshUp'' '''FreshUp Removes Odors From Textiles''' Bosch’s new FreshUp will change the way consumers freshen up their clothes. The effective and portable fabric refresher removes unpleasant odors from fabrics without the need for added chemicals, detergents or water thanks to Bosch Plasma Technology. Simply turn on the device, press it onto the fabric and start wiping over the clothes.
File: AT_PR_Solitaire_Waterbase_05_QI6FLAAA1E_HydronicSelect_01.jpg|''2022 Solitaire - The Waterbase'' '''Transforms the Kitchen Into Living Space.''' Innovative functions of the Waterbase turn the classic sink into a source of fascinating new experiences. The moveable Infinity Cover seamlessly integrates into the worktop and transforms the sink area into a surface. However, all key sink functionalities remain. The touch display integrated allows control of all functions, making even the tap’s single lever disappear. Its Hydronic Select function delivers up to six water options. Storage space and a drying compartment are creating nothing but structure and order.
File: 20592449_SI_Pressemitteilung_Siemens_Home_Appliances_2022_.jpg|''2022 Siemens iq700'' '''Browning Detection for Individual Results Thanks to Camera and Artificial Intelligence''' Whether dark or delicately browned, Siemens’ iQ700 oven range with integrated camera and artificial intelligence can prepare pizza, lasagna and bread rolls the way each consumer likes them. Consumers just select the desired browning level and a scale from one to five and the oven program turns off automatically once it is finished. Furthermore, the oven sends a notification via the Home Connect app to the consumer’s mobile device.
File: 20766255_8981_04.jpg|''2022 Bosch Smart Dock'' '''The perfect assistant in the intelligent kitchen''' The Bosch Smart Dock enables easy access to several connected services in one hub. Unique features, like the gesture control sensor, allow users to navigate between cooking steps even when their hands are sticky. In combination with the built-in Alexa voice assistant, they can also interact with their appliances, transfer recipe settings to a connected oven, add items to their shopping list or just listen to their favorite music while cooking.

</gallery>
 
 

Some BSH products in recent decades were even [[Ahead of its time|ahead of their time]].

== Notes ==

File:19002384 8946 1.jpg

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Johannes.martius:

File:20592449 SI Pressemitteilung Siemens Home Appliances 2022 .jpg

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Johannes.martius:

File:20766255 8981 04.jpg

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Johannes.martius:

File:AT PR Solitaire Waterbase 05 QI6FLAAA1E HydronicSelect 01.jpg

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Johannes.martius:

BSH Chronology 2014-today: Setting a new course

2023-03-29T10:01:15Z

Johannes.martius:

"We have enjoyed a remarkable success story. Our task now is to seize the opportunities offered by the markets and continue to write this success story. Together, we will achieve the next level of success for BSH in the coming decade." These were the words of CEO Karsten Ottenberg in April 2014 as he opened the International Corporate Summit in Munich.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 3.</ref>

==== BSH/NextLevel ====
This management meeting also heralded the start of a strategic realignment of BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. Attention was focused on six strategic priorities as well as a new interaction between regions, product divisions, brands and corporate functions. This also meant major restructuring of the organizational structure. One of the main objectives was to focus systematically on the consumer. In the words of management, "We want to build a consistently customer-oriented organization."<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 5.</ref> The company was also to be made ready for the pervasive digital transition, since "digitization plays a key role, not only in terms of purchasing but also in using products and services."<ref>According to CSO Matthias Ginthum in: BSH Corporate Archives, A05-0041, inform 02/2014, page 4.</ref>

Consistent customer orientation also meant wanting to be able to respond even better to the different regional needs of customers in the future. From product development to sales and service, entrepreneurial responsibility was therefore handed over much more to the five newly structured regions: Europe, Asia Pacific, Greater China, North America, T-MEA-CIS<ref>Turkey, Middle East, Africa, Commonwealth of Independent States, BSH Corporate Archives, A01-0033, Business Report 2014, page 39.</ref>. "We are thus moving closer to our customers, shortening decision-making paths and speeding up our processes," said Karsten Ottenberg.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, pages 4-5.</ref>

One key reason for the restructuring was changing markets. The stagnating European market was dominated by aggressive cut-throat competition. BSH faced up successfully to this competition, but additional new markets had to be opened up to ensure further growth in the future. BSH saw suitable opportunities in particular in the regions of Asia, Africa and Eastern Europe.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 4.</ref>

==== BSH Hausgeräte GmbH ====
A further drastic change followed at the beginning of 2015. On January 5, Siemens AG sold all its shares in the joint venture to Robert Bosch GmbH. From then on, the company's official name was BSH Hausgeräte GmbH. BSH now belonged exclusively to the Bosch Group as a largely independent company. For Siemens, the home appliance division was the last business unit with a direct link to the consumer. With its withdrawal from the joint venture, its focus was then fully on industrial business.

The new company strategy was promising for BSH: The company was able to increase revenue by a billion euros in the first year alone. Revenue of 12 billion euros was thus achieved in 2015. The number of employees grew to 56,500 in fiscal 2015.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, page 5.</ref> A remarkable achievement, which was even more significant considering the transformation of BSH's organizational structure taking place at the same time.<ref>BSH / NextLevel News 07, January 2015, page 1.</ref>

==== We are BSH ====
[[File:MCIM01943091 BSH-Technology-Center-India-Inauguration.jpg|alt=Picture of the inauguration of the BSH Technology center in India in the BSH wiki|thumb|400x400px|Inauguration of the BSH technology center on 21 November 2016 in Adugodi, India. (Source: Press fotos BSH Hausgeräte GmbH)]]
"We are BSH" was the new guiding principle since 2016. "What drives us: We want to be the first choice for consumers worldwide. We are growing responsibly and doing our part to protect our environment and its natural resources."<ref>BSH corporate principles on https://www.bsh-group.com/de/verantwortung/leitbild (accessed: 03.03.2017)</ref> The motivation and ambition described here gave deeper meaning to the strategy and added vision to the strengths and values of the globally operating company.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, from page 4.</ref> 2017 is a celebratory year for BSH: BSH is marking its 50th anniversary, while at the same time the vacuum cleaner factory in Bad Neustadt is also celebrating its 50th anniversary, and the Giengen site celebrated not only the milestone of 80 million cooling appliances produced, but also its 70-year anniversary.<ref>BSH Press Release of 07/03/2017 and BSH Press Release of 07/05/2017.</ref> In the same year, the BSH startup WeWash digitalized the laundry room. A combination of software and hardware made washing and drying cycles made smarter and more efficient for users. <ref>BSH Press Release of 04/25/2017.</ref> In June 2017, the brand rooms at the Munich training and conference center in Munich open. Consumers have been able to get advice and also have the opportunity to experience the BSH home appliances in action here in the showrooms.<ref>BSH Press Release of 06/06/2017.</ref> In the fall, BSH Hausgeräte opened two new factories in Poland, at which around two million appliances would be produced. <ref>BSH Press Release September 2017</ref>

In January 2018, BSH in Giengen commissioned a completely new production line. A barcode scan enabled appliances to be identified right from the first production step for the around 250,000 built-in refrigerators per year. <ref>BSH Press Release January 2018.</ref> In the summer of 2018, a new development and administration building for around 230 workplaces was inaugurated and a new logistics building was opened at the Traunreut site. The hall, measuring 9,000 m2 in size, was for the increased demand for finished products made in Germany.<ref>BSH Press Release June 2018.</ref> A hall extension for around 200,000 appliances at the BSH site in Nauen also celebrated its topping-out ceremony and a new logistics building for 40,000 appliances was opened in Dillingen.<ref>BSH Press Release July 2018 and BSH Press Release September 2018.</ref> In the fall of 2018, BSH set another milestone for the connected kitchen with its own Home Connect appearance at IFA, strengthening the importance of the cross-brand connectivity platform. And Kitchen Stories made its first appearance at IFA as the youngest member of the BSH brand family.<ref>BSH Press Release August 2018.</ref>

In 2019, CEO Dr. Karsten Ottenberg leaves BSH at his own request and CFO Johannes Närger retires.<ref>BSH Press Release July 2019.</ref> Silke Maurer has been appointed as COO and Uwe Raschke as CEO of BSH Hausgeräte to succeed them.<ref> BSH Press Release March 2019.</ref> In 2019, BSH and Techstars launched the Accelerator program for the “home of the future” in Munich. The startup program focuses on ideas relating to the future home and the smart kitchen.<ref> BSH Press Release February 2019.</ref>

In the summer of 2020, BSH Hausgeräte GmbH launched virtual brand platforms due to the Covid-19 pandemic. These offer detailed information, lots of moving images, tailor-made solutions, and special PoS offers. <ref>BSH Press Release July 2020.</ref>
Effective July 1, 2020, Dr. Carla Kriwet took over as Chairwoman of the BSH Board of Management. That meant that for the first time in the company’s history, two of the four board members are now women.<ref>BSH Press Release 01/28/2018.</ref>

Since the start of 2021, BSH Hausgeräte GmbH has been working together with the World Food Programme (WFP) of the United Nations to achieve a world without hunger. BSH also works in Germany with the organization JOBLINGE to jointly combat youth unemployment. In 2021, BSH focuses its business activities on digitalization and sustainability. In 2021, the pioneer of the connected kitchen, the Home Connect system, is available in 49 countries and 27 languages, with the Home Connect app being downloaded more than two million times since its launch in 2014.<ref>BSH Press Release September 1, 2021.</ref> Since the start of 2021, BSH Hausgeräte GmbH has been working together with the World Food Programme (WFP) of the United Nations to achieve a world without hunger. BSH supports the WFP Innovation Accelerator which nurtures start-ups and innovation teams. BSH also works in Germany with the organization JOBLINGE to jointly combat youth unemployment. To reduce its own carbon footprint and help close the plastic cycle, BSH is using Styropor® packaging based on chemically recycled plastic.<ref>BSH Press Release March 18, 2021.</ref> In addition, BSH starts using recycled steel from Salzgitter Flachstahl GmbH for the first time in September 2021. Using low carbon green steel, initially for mounting brackets in washing machine production in Lodz, is another step on the way to achieving BSH’s ambitious sustainability goals.<ref>BSH Press Release September 16, 2021.</ref>

Part of the growing sustainability offering at BSH is the BlueMovement start-up. Based on the circular economy model, BlueMovement allows consumers to rent home appliances. The start-up for home appliances subscriptions and the SME sector have been collaborating on marketing the subscription model for large home appliances since September 2021.<ref>BSH Press Release July 21, 2021.</ref>

In the summer of 2021, BSH helps those affected by the flood disaster, and organizes donations of appliances and money, as well as practical support by customer service.<ref>BSH Press Release July 21, 2021.</ref>

Lars Schubert, currently Chief Technology Officer and Member of the Board of Management of BSH in China, will become the new Chief Operating Officer (COO) of BSH Hausgeräte GmbH on April 1, 2022 and be responsible in future for manufacturing, development, innovation, corporate technology and global supply chain management. The graduate engineer is taking over from Dr. Silke Maurer, who is leaving the company at her own request.<ref>BSH Press Release February 18, 2022.</ref>

In the region Africa, BSH is investing around 30 million euros in a new, state-of-the-art cooker factory in Egypt. It is scheduled to go into operation in 2024. The factory is designed for any annual production capacity of more than 350,000 appliances for consumers in Africa and the Middle East.<ref>BSH Press Release November 24, 2021.</ref>

Carla Kriwet is leaving BSH at her own request on 30 April 2022 to take on a new role outside the Bosch Group. CFO Gerhard Dambach appointed interim CEO.<ref>BSH-press release 26.04.2022.</ref> Dr Matthias Metz, currently a member of the Group Board of Management of the ZEISS Group, will become CEO and Chairman of the Board of Management of BSH on 1 October 2022.<ref>BSH press release 01.06.2022.</ref>

In 2022, BSH achieved turnover of 15.9 billion euros. Worldwide, some 63.000 employees, 39 production plants in Europe, the U.S., Latin America and Asia, as well as a strong network of about 80 sales, production and customer service companies in around 50 countries are the basis for the customer-centric BSH business model. R&D spending amounted to 5.3 percent of total sales in 2022. The focus remained clearly on digital, consumer oriented product concepts and innovation.

== Notes ==

General disclaimer

2022-11-22T09:01:28Z

Johannes.martius:

'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''

BSH Hausgeräte GmbH

Carl-Wery-Str. 34

81739 Munich

Germany

'''Represented by the Board of Management'''

Dr. Matthias Metz (Chairman of the Board of Management and CEO),
Dr. Gerhard Dambach,
Matthias Ginthum,
Lars Schubert

'''Contact'''

Telephone: +49 (0)89 45 90 01

Email: corporate.communications@bshg.com

'''Company information'''

BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.

VAT identification number: DE811150483

D-U-N-S number: 315531558

WEEE-Reg.-Nr. DE 57986696

'''Copyright'''

Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.

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The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.

'''Trademarks'''

Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.

'''Concept and Research'''

Concept, research and text:

Neumann & Kamp Historische Projekte, Munich

[http://www.historische-projekte.de/ http://www.historische-projekte.de]

in cooperation with BSH Corporate Archives.