https://wiki.bsh-group.com/en/mediawiki/api.php?action=feedcontributions&user=Matthias.georgi&feedformat=atomBSH Wiki - User contributions [en]2024-03-29T14:09:18ZUser contributionsMediaWiki 1.39.3https://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1403General disclaimer2023-04-06T09:19:23Z<p>Matthias.georgi: </p>
<hr />
<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
<br />
Carl-Wery-Str. 34<br />
<br />
81739 Munich<br />
<br />
Germany<br />
<br />
<br />
'''Represented by the Board of Management'''<br />
<br />
Dr. Matthias Metz (Chairman of the Board of Management and CEO), Dr. Gerhard Dambach, Dr. Alexander Dony, Rudolf Klötscher, Lars Schubert<br />
<br />
<br />
<br />
<br />
'''Contact'''<br />
<br />
Telephone: +49 (0)89 45 90 01<br />
<br />
Email: corporate.communications@bshg.com<br />
<br />
<br />
'''Company information'''<br />
<br />
BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
<br />
VAT identification number: DE811150483<br />
<br />
D-U-N-S number: 315531558<br />
<br />
WEEE-Reg.-Nr. DE 57986696<br />
<br />
<br />
'''Copyright'''<br />
<br />
Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
<br />
Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
<br />
The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
<br />
<br />
'''Trademarks'''<br />
<br />
Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
<br />
<br />
'''Concept and Research'''<br />
<br />
Concept, research and text:<br />
<br />
Neumann & Kamp Historische Projekte, Munich<br />
<br />
[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
<br />
in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1402General disclaimer2023-04-06T09:17:19Z<p>Matthias.georgi: </p>
<hr />
<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
<br />
Carl-Wery-Str. 34<br />
<br />
81739 Munich<br />
<br />
Germany<br />
<br />
<br />
'''Represented by the Board of Management'''<br />
<br />
Dr. Matthias Metz (Chairman of the Board of Management and CEO), Dr. Gerhard Dambach, Dr. Alexander Dony, Matthias Ginthum, Rudolf Klötscher, Lars Schubert<br />
<br />
<br />
<br />
<br />
'''Contact'''<br />
<br />
Telephone: +49 (0)89 45 90 01<br />
<br />
Email: corporate.communications@bshg.com<br />
<br />
<br />
'''Company information'''<br />
<br />
BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
<br />
VAT identification number: DE811150483<br />
<br />
D-U-N-S number: 315531558<br />
<br />
WEEE-Reg.-Nr. DE 57986696<br />
<br />
<br />
'''Copyright'''<br />
<br />
Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
<br />
Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
<br />
The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
<br />
<br />
'''Trademarks'''<br />
<br />
Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
<br />
<br />
'''Concept and Research'''<br />
<br />
Concept, research and text:<br />
<br />
Neumann & Kamp Historische Projekte, Munich<br />
<br />
[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
<br />
in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1401General disclaimer2023-04-06T09:17:01Z<p>Matthias.georgi: </p>
<hr />
<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
<br />
Carl-Wery-Str. 34<br />
<br />
81739 Munich<br />
<br />
Germany<br />
<br />
<br />
'''Represented by the Board of Management'''<br />
<br />
Dr. Matthias Metz (Vorsitzender der Geschäftsführung und CEO), Dr. Gerhard Dambach, Dr. Alexander Dony, Matthias Ginthum, Rudolf Klötscher, Lars Schubert<br />
<br />
<br />
<br />
'''Contact'''<br />
<br />
Telephone: +49 (0)89 45 90 01<br />
<br />
Email: corporate.communications@bshg.com<br />
<br />
<br />
'''Company information'''<br />
<br />
BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
<br />
VAT identification number: DE811150483<br />
<br />
D-U-N-S number: 315531558<br />
<br />
WEEE-Reg.-Nr. DE 57986696<br />
<br />
<br />
'''Copyright'''<br />
<br />
Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
<br />
Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
<br />
The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
<br />
<br />
'''Trademarks'''<br />
<br />
Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
<br />
<br />
'''Concept and Research'''<br />
<br />
Concept, research and text:<br />
<br />
Neumann & Kamp Historische Projekte, Munich<br />
<br />
[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
<br />
in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1400General disclaimer2023-04-06T09:15:13Z<p>Matthias.georgi: </p>
<hr />
<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
<br />
Carl-Wery-Str. 34<br />
<br />
81739 Munich<br />
<br />
Germany<br />
<br />
<br />
'''Represented by the Board of Management'''<br />
<br />
Dr. Matthias Metz (Chairman of the Board of Management and CEO), Dr. Gerhard Dambach, Matthias Ginthum, Lars Schubert<br />
<br />
<br />
<br />
<br />
<br />
'''Contact'''<br />
<br />
Telephone: +49 (0)89 45 90 01<br />
<br />
Email: corporate.communications@bshg.com<br />
<br />
<br />
'''Company information'''<br />
<br />
BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
<br />
VAT identification number: DE811150483<br />
<br />
D-U-N-S number: 315531558<br />
<br />
WEEE-Reg.-Nr. DE 57986696<br />
<br />
<br />
'''Copyright'''<br />
<br />
Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
<br />
Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
<br />
The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
<br />
<br />
'''Trademarks'''<br />
<br />
Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
<br />
<br />
'''Concept and Research'''<br />
<br />
Concept, research and text:<br />
<br />
Neumann & Kamp Historische Projekte, Munich<br />
<br />
[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
<br />
in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1392General disclaimer2022-12-30T16:07:01Z<p>Matthias.georgi: </p>
<hr />
<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
<br />
Carl-Wery-Str. 34<br />
<br />
81739 Munich<br />
<br />
Germany<br />
<br />
<br />
'''Represented by the Board of Management'''<br />
<br />
Dr. Matthias Metz (Chairman of the Board of Management and CEO), <br />
Dr. Gerhard Dambach, <br />
Dr. Alexander Dony, <br />
Matthias Ginthum, <br />
Rudolf Klötscher, <br />
Lars Schubert<br />
<br />
<br />
<br />
'''Contact'''<br />
<br />
Telephone: +49 (0)89 45 90 01<br />
<br />
Email: corporate.communications@bshg.com<br />
<br />
<br />
'''Company information'''<br />
<br />
BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
<br />
VAT identification number: DE811150483<br />
<br />
D-U-N-S number: 315531558<br />
<br />
WEEE-Reg.-Nr. DE 57986696<br />
<br />
<br />
'''Copyright'''<br />
<br />
Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
<br />
Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
<br />
The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
<br />
<br />
'''Trademarks'''<br />
<br />
Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
<br />
<br />
'''Concept and Research'''<br />
<br />
Concept, research and text:<br />
<br />
Neumann & Kamp Historische Projekte, Munich<br />
<br />
[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
<br />
in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=The_microwave&diff=1390The microwave2022-10-12T09:17:57Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:1978 Bosch-Mikrowelle MG 52 BSH Konzernarchiv E01-0226.jpg|thumb|Bosch's microwave MG 52 from 1978. (Source: BSH Corporate Archives)]]<br />
<br />
==== In the beginning there was popcorn ====<br />
U.S. engineer Percy L. Spencer (1894–1970) discovered by chance while constructing radar systems that a chocolate bar in his pocket had melted.<ref>http://www.spiegel.de/einestages/mikrowelle-percy-spencers-zufalls-entdeckung-im-us-militaer-labor-a-1013720.html (last downloaded on 12.10.2022).</ref> His presumption was that the microwave radiation from the magnetron was an important component of the radar. He decided to use corn next to test his theory and watched as it turned to popcorn following exposure to the radar. In 1946, he constructed his first "radar oven". The "Raydarange" had water cooling, was just under 1.80 metres high and had an output of 3000 watts. In the same year, he patented the invention in the USA.<ref>https://worldwide.espacenet.com/publicationDetails/biblio?CC=US&NR=2495429&KC=&FT=E&locale=en_EP# (last downloaded on 12.10.2022).</ref><br />
<br />
Microwaves oscillate at an extremely high frequency, which causes the water molecules in the food to vibrate, thus generating heat.<ref>Iris Hammelmann/Karolin Küntzel: Entdecker & Erfinder, Munich 2010, page 96. inform 2001/August, page 10.</ref> In contrast to the conventional oven where heat is transferred to the food from the outside, the microwave heat develops in the food itself.<br />
<br />
==== Tough start on the German market ====<br />
The early microwave appliances were scarcely affordable for private users and were used primarily in catering owing to their size and weight.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> Siemens began producing microwave ovens for the German market in 1957.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The first German microwave weighed two hundred pounds, however, required a water cooler and cost 7,000 deutschmarks.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The appliance was therefore not considered a practical option and plans were quickly shelved again. Manufacturer Neff also began integrating microwave technology in its ovens in 1957 and presented Europe's first combined microwave oven or electron oven – the microwave – to the public at the Cologne trade fair for home appliances.<ref>Corporate Archives, Hans Tischert: 80 Jahre Neff, (special edition: Stätten deutscher Arbeit), Berlin 1957, from page 15, 40 Jahre BSH – Eine Chronik, page 39.</ref> Yet the appliances still failed to make the breakthrough initially. It was only in the 1970s that the popularity of the microwave began to grow rapidly in the U.S. and Japan.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> It was to take a little longer in Germany. The Germans remained skeptical about the microwave oven for a long time. Many feared that the appliances were not radiopaque and were therefore a health hazard.<ref>Corporate Archives, A05-0001, inform 1978/6, page 4.</ref> Manufacturers like BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> tried for years to dispel this misconception.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> BSH trained consumers in its microwave studios, published specific recipes for the microwave oven, provided information for journalists at large, or opinion leaders as they were called internally, etc.<ref>Corporate Archives, uncatalogued, specialist conference "Mikrowelle 88", back page.</ref><br />
<br />
==== Breakthrough with the fall of the Berlin Wall ====<br />
It was only in the 1980s that the microwave began to blaze a trail of success in Germany.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> At the beginning of the decade, only one percent of households in the Federal Republic had a microwave.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), page 20.</ref> Success came when an initial drawback of the system was resolved: A crisp crust or a golden yellow browning was not possible with a pure microwave oven on its own. When BSH offered combined appliances, business began to gain momentum. The universal cooker, the Meisterkoch, was launched on the market in 1981, a universal built-in cooker that was extremely successful thanks to the combination of microwave, grill, top/bottom heat, convection and self-cleaning with pyrolysis.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), pages 13-19.</ref> 100,000 microwaves were sold in 1983 by all manufacturers nationwide in Germany, with this figure rising to 200,000 in 1984.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref><br />
<br />
The microwave was hugely important for the German home appliance sector in the 1980s. This was a time when demand for conventional appliances was very weak: Refrigerators, washing machines, blenders and vacuum cleaners were standard appliances in more than 90 percent of all Federal German households, but had generally been purchased only a few years previously and were still so new that there was no market as yet for replacement units.<ref>“Ja, wenn wir ein Saftladen wären”, in: Der Spiegel 34/1982, page 27. inform 1985/4, page 16.</ref> The microwave with its double-digit growth rates saved the sector throughout the lean years.<br />
<br />
Following the fall of the Berlin Wall in 1989, a new billion figure market opened up for BSH.<ref>The market volume was estimated by SE at 1.5 billion deutschmarks for white and brown goods (without Berlin-West). Corporate Archives, uncatalogued, Konzept und Aktionsplan für Siemens-Electrogeräte DDR-Geschäft ab 2. Halbjahr ’90, page 1.</ref> For the citizens of the GDR or the newly-formed German states, the microwave was a completely new product, apart from a small number of appliances that had reached the GDR as gifts from German citizens on the other side of the wall.<ref>No microwaves were sold in the GDR in 1989. Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> In 1990, BSH began collaborating with the state-owned sales and customer service companies, such as VEB Haushaltgeräteservice (HGS), providing support for these companies in the form of training and delivery of customer service vehicles. "The extensive customer service network operated by HGS was also a good starting point for acceptance of our products in the GDR," stressed CEO, Dr. Herbert Wörner, in 1990.<ref>Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> This paid off quickly, with Siemens alone immediately selling around 50,000 microwaves in 1990.<ref>Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0016, inform 1993/4, page 17.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=The_microwave&diff=1389The microwave2022-10-12T09:17:34Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:1978 Bosch-Mikrowelle MG 52 BSH Konzernarchiv E01-0226.jpg|thumb|Bosch's microwave MG 52 from 1978. (Source: BSH Corporate Archives)]]<br />
<br />
==== In the beginning there was popcorn ====<br />
U.S. engineer Percy L. Spencer (1894–1970) discovered by chance while constructing radar systems that a chocolate bar in his pocket had melted.<ref>http://www.spiegel.de/einestages/mikrowelle-percy-spencers-zufalls-entdeckung-im-us-militaer-labor-a-1013720.html (last downloaded on 9.11.2016).</ref> His presumption was that the microwave radiation from the magnetron was an important component of the radar. He decided to use corn next to test his theory and watched as it turned to popcorn following exposure to the radar. In 1946, he constructed his first "radar oven". The "Raydarange" had water cooling, was just under 1.80 metres high and had an output of 3000 watts. In the same year, he patented the invention in the USA.<ref>https://worldwide.espacenet.com/publicationDetails/biblio?CC=US&NR=2495429&KC=&FT=E&locale=en_EP# (last downloaded on 9.11.2016).</ref><br />
<br />
Microwaves oscillate at an extremely high frequency, which causes the water molecules in the food to vibrate, thus generating heat.<ref>Iris Hammelmann/Karolin Küntzel: Entdecker & Erfinder, Munich 2010, page 96. inform 2001/August, page 10.</ref> In contrast to the conventional oven where heat is transferred to the food from the outside, the microwave heat develops in the food itself.<br />
<br />
==== Tough start on the German market ====<br />
The early microwave appliances were scarcely affordable for private users and were used primarily in catering owing to their size and weight.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> Siemens began producing microwave ovens for the German market in 1957.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The first German microwave weighed two hundred pounds, however, required a water cooler and cost 7,000 deutschmarks.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The appliance was therefore not considered a practical option and plans were quickly shelved again. Manufacturer Neff also began integrating microwave technology in its ovens in 1957 and presented Europe's first combined microwave oven or electron oven – the microwave – to the public at the Cologne trade fair for home appliances.<ref>Corporate Archives, Hans Tischert: 80 Jahre Neff, (special edition: Stätten deutscher Arbeit), Berlin 1957, from page 15, 40 Jahre BSH – Eine Chronik, page 39.</ref> Yet the appliances still failed to make the breakthrough initially. It was only in the 1970s that the popularity of the microwave began to grow rapidly in the U.S. and Japan.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> It was to take a little longer in Germany. The Germans remained skeptical about the microwave oven for a long time. Many feared that the appliances were not radiopaque and were therefore a health hazard.<ref>Corporate Archives, A05-0001, inform 1978/6, page 4.</ref> Manufacturers like BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> tried for years to dispel this misconception.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> BSH trained consumers in its microwave studios, published specific recipes for the microwave oven, provided information for journalists at large, or opinion leaders as they were called internally, etc.<ref>Corporate Archives, uncatalogued, specialist conference "Mikrowelle 88", back page.</ref><br />
<br />
==== Breakthrough with the fall of the Berlin Wall ====<br />
It was only in the 1980s that the microwave began to blaze a trail of success in Germany.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> At the beginning of the decade, only one percent of households in the Federal Republic had a microwave.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), page 20.</ref> Success came when an initial drawback of the system was resolved: A crisp crust or a golden yellow browning was not possible with a pure microwave oven on its own. When BSH offered combined appliances, business began to gain momentum. The universal cooker, the Meisterkoch, was launched on the market in 1981, a universal built-in cooker that was extremely successful thanks to the combination of microwave, grill, top/bottom heat, convection and self-cleaning with pyrolysis.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), pages 13-19.</ref> 100,000 microwaves were sold in 1983 by all manufacturers nationwide in Germany, with this figure rising to 200,000 in 1984.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref><br />
<br />
The microwave was hugely important for the German home appliance sector in the 1980s. This was a time when demand for conventional appliances was very weak: Refrigerators, washing machines, blenders and vacuum cleaners were standard appliances in more than 90 percent of all Federal German households, but had generally been purchased only a few years previously and were still so new that there was no market as yet for replacement units.<ref>“Ja, wenn wir ein Saftladen wären”, in: Der Spiegel 34/1982, page 27. inform 1985/4, page 16.</ref> The microwave with its double-digit growth rates saved the sector throughout the lean years.<br />
<br />
Following the fall of the Berlin Wall in 1989, a new billion figure market opened up for BSH.<ref>The market volume was estimated by SE at 1.5 billion deutschmarks for white and brown goods (without Berlin-West). Corporate Archives, uncatalogued, Konzept und Aktionsplan für Siemens-Electrogeräte DDR-Geschäft ab 2. Halbjahr ’90, page 1.</ref> For the citizens of the GDR or the newly-formed German states, the microwave was a completely new product, apart from a small number of appliances that had reached the GDR as gifts from German citizens on the other side of the wall.<ref>No microwaves were sold in the GDR in 1989. Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> In 1990, BSH began collaborating with the state-owned sales and customer service companies, such as VEB Haushaltgeräteservice (HGS), providing support for these companies in the form of training and delivery of customer service vehicles. "The extensive customer service network operated by HGS was also a good starting point for acceptance of our products in the GDR," stressed CEO, Dr. Herbert Wörner, in 1990.<ref>Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> This paid off quickly, with Siemens alone immediately selling around 50,000 microwaves in 1990.<ref>Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0016, inform 1993/4, page 17.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=The_microwave&diff=1388The microwave2022-10-07T11:10:04Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:1978 Bosch-Mikrowelle MG 52 BSH Konzernarchiv E01-0226.jpg|thumb|Bosch's microwave MG 52 from 1978. (Source: BSH Corporate Archives)]]<br />
<br />
==== In the beginning there was popcorn ====<br />
U.S. engineer Percy L. Spencer (1894–1970) discovered by chance while constructing radar systems that a chocolate bar in his pocket had melted.<ref>http://www.spiegel.de/einestages/mikrowelle-percy-spencers-zufalls-entdeckung-im-us-militaer-labor-a-1013720.html (last downloaded on 9.11.2016).</ref> His presumption was that the microwave radiation from the magnetron was an important component of the radar. He decided to use corn next to test his theory and watched as it turned to popcorn following exposure to the radar. He patented the invention in the U.S. in 1950.<ref>https://worldwide.espacenet.com/publicationDetails/biblio?CC=US&NR=2495429&KC=&FT=E&locale=en_EP# (last downloaded on 9.11.2016).</ref><br />
<br />
Microwaves oscillate at an extremely high frequency, which causes the water molecules in the food to vibrate, thus generating heat.<ref>Iris Hammelmann/Karolin Küntzel: Entdecker & Erfinder, Munich 2010, page 96. inform 2001/August, page 10.</ref> In contrast to the conventional oven where heat is transferred to the food from the outside, the microwave heat develops in the food itself.<br />
<br />
==== Tough start on the German market ====<br />
The early microwave appliances were scarcely affordable for private users and were used primarily in catering owing to their size and weight.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> Siemens began producing microwave ovens for the German market in 1957.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The first German microwave weighed two hundred pounds, however, required a water cooler and cost 7,000 deutschmarks.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> The appliance was therefore not considered a practical option and plans were quickly shelved again. Manufacturer Neff also began integrating microwave technology in its ovens in 1957 and presented Europe's first combined microwave oven or electron oven – the microwave – to the public at the Cologne trade fair for home appliances.<ref>Corporate Archives, Hans Tischert: 80 Jahre Neff, (special edition: Stätten deutscher Arbeit), Berlin 1957, from page 15, 40 Jahre BSH – Eine Chronik, page 39.</ref> Yet the appliances still failed to make the breakthrough initially. It was only in the 1970s that the popularity of the microwave began to grow rapidly in the U.S. and Japan.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> It was to take a little longer in Germany. The Germans remained skeptical about the microwave oven for a long time. Many feared that the appliances were not radiopaque and were therefore a health hazard.<ref>Corporate Archives, A05-0001, inform 1978/6, page 4.</ref> Manufacturers like BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> tried for years to dispel this misconception.<ref>Küchenherde. Strahlende Zukunft, in: DER SPIEGEL 1985/3, page 64.</ref> BSH trained consumers in its microwave studios, published specific recipes for the microwave oven, provided information for journalists at large, or opinion leaders as they were called internally, etc.<ref>Corporate Archives, uncatalogued, specialist conference "Mikrowelle 88", back page.</ref><br />
<br />
==== Breakthrough with the fall of the Berlin Wall ====<br />
It was only in the 1980s that the microwave began to blaze a trail of success in Germany.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref> At the beginning of the decade, only one percent of households in the Federal Republic had a microwave.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), page 20.</ref> Success came when an initial drawback of the system was resolved: A crisp crust or a golden yellow browning was not possible with a pure microwave oven on its own. When BSH offered combined appliances, business began to gain momentum. The universal cooker, the Meisterkoch, was launched on the market in 1981, a universal built-in cooker that was extremely successful thanks to the combination of microwave, grill, top/bottom heat, convection and self-cleaning with pyrolysis.<ref>Corporate Archives, A07-0030 "Stark durch Erfindergeist und Qualität" (1990), pages 13-19.</ref> 100,000 microwaves were sold in 1983 by all manufacturers nationwide in Germany, with this figure rising to 200,000 in 1984.<ref>Corporate Archives, A05-0008, inform 1985/4, page 16.</ref><br />
<br />
The microwave was hugely important for the German home appliance sector in the 1980s. This was a time when demand for conventional appliances was very weak: Refrigerators, washing machines, blenders and vacuum cleaners were standard appliances in more than 90 percent of all Federal German households, but had generally been purchased only a few years previously and were still so new that there was no market as yet for replacement units.<ref>“Ja, wenn wir ein Saftladen wären”, in: Der Spiegel 34/1982, page 27. inform 1985/4, page 16.</ref> The microwave with its double-digit growth rates saved the sector throughout the lean years.<br />
<br />
Following the fall of the Berlin Wall in 1989, a new billion figure market opened up for BSH.<ref>The market volume was estimated by SE at 1.5 billion deutschmarks for white and brown goods (without Berlin-West). Corporate Archives, uncatalogued, Konzept und Aktionsplan für Siemens-Electrogeräte DDR-Geschäft ab 2. Halbjahr ’90, page 1.</ref> For the citizens of the GDR or the newly-formed German states, the microwave was a completely new product, apart from a small number of appliances that had reached the GDR as gifts from German citizens on the other side of the wall.<ref>No microwaves were sold in the GDR in 1989. Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> In 1990, BSH began collaborating with the state-owned sales and customer service companies, such as VEB Haushaltgeräteservice (HGS), providing support for these companies in the form of training and delivery of customer service vehicles. "The extensive customer service network operated by HGS was also a good starting point for acceptance of our products in the GDR," stressed CEO, Dr. Herbert Wörner, in 1990.<ref>Corporate Archives, A05-0013, inform 1990/July, page 3.</ref> This paid off quickly, with Siemens alone immediately selling around 50,000 microwaves in 1990.<ref>Corporate Archives, uncatalogued, Markterschließung Neue Bundesländer, 2nd insert block, chart 6: DDR-Markt Weiße Ware Mengenentwicklung, October 2, 1990. Corporate Archives, A05-0016, inform 1993/4, page 17.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1387General disclaimer2022-10-04T07:58:24Z<p>Matthias.georgi: </p>
<hr />
<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
<br />
Carl-Wery-Str. 34<br />
<br />
81739 Munich<br />
<br />
Germany<br />
<br />
<br />
'''Represented by the Board of Management'''<br />
<br />
Dr. Matthias Metz (Chairman and CEO),<br />
Dr. Gerhard Dambach,<br />
Matthias Ginthum,<br />
Lars Schubert<br />
<br />
<br />
'''Contact'''<br />
<br />
Telephone: +49 (0)89 45 90 01<br />
<br />
Email: corporate.communications@bshg.com<br />
<br />
<br />
'''Company information'''<br />
<br />
BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
<br />
VAT identification number: DE811150483<br />
<br />
D-U-N-S number: 315531558<br />
<br />
WEEE-Reg.-Nr. DE 57986696<br />
<br />
<br />
'''Copyright'''<br />
<br />
Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
<br />
Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
<br />
The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
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'''Trademarks'''<br />
<br />
Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
<br />
<br />
'''Concept and Research'''<br />
<br />
Concept, research and text:<br />
<br />
Neumann & Kamp Historische Projekte, Munich<br />
<br />
[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
<br />
in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_training_%26_education&diff=1386BSH training & education2022-09-20T13:11:42Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:Around 1965 production in Giengen BSH Corporate Archive E01-0503 41.jpg|thumb|Apprentice in the production line in Giengen, around 1965. (Source: BSH Corporate Archives)]]<br />
Training, further education and employee development are among the most important forward-looking measures to be advocated by BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. BSH HR Development at BSH invests in this area so that it can provide offerings of a consistently high level. As an attractive employer, BSH offers apprenticeships for a wide range of technical and commercial professions.<ref>BSH Corporate Archives, A01-0013, Business Report 1995, page 9.</ref><br />
<br />
===== New homegrown talent =====<br />
[[Robert Bosch GmbH|Robert Bosch GmbH]] and [[Siemens|Siemens AG]] have practically been training their own new homegrown talent since their foundation. And even after BSH was established, training and education continued almost unchanged in the different operations. Apprentices are trained by BSH in technical, industrial and commercial professions at the individual sites – in close collaboration with the Bosch and Siemens parent companies. In the 1980s, BSH began training junior management staff in commercial professions completely independently. The first of these cohorts of industrial business managers successfully completed their training at BSH headquarters in 1984.<ref>BSH Corporate Archives, A05-0007, inform 1984/1, page 10.</ref><br />
<br />
On completion of their training, the new junior staff were generally taken on. It was only during a brief period in the late 1970s that the company provided training over and beyond its own needs in a bid to tackle youth unemployment.<ref>BSH Corporate Archives, A05-0001, inform 1978/1, pages 7 and 11.</ref><br />
<br />
===== Girls' Day =====<br />
As in the remainder of Germany, the technical and commercial apprenticeships at BSH remained an exclusively male domain for a long time. When two women among the 324 trainees commenced industrial training at BSH in the plant in Giengen in September 1979 for the first time, this was marked ceremoniously in the company magazine inform and by the production manager in Giengen.<ref>BSH Corporate Archives, A05-0002, inform 1979/5, page 8 and A05-0003, Inform 1980/3, Jg. 3, page 3.</ref><br />
<br />
In order to get more girls interested in technical professions, BSH began participating in the "Girls' Day" initiative in 2001, an annual event organized nationwide. The event provided girls from 5th to 10th grade with an insight into the development labs, workshops and technical departments at BSH.<ref>BSH Corporate Archives, A05-0025, inform 2002/3, page 31. BSH Corporate Archives, A01-0030, Business Report 2012, page 50.</ref><br />
<br />
===== Dual study ===== <br />
Since 1995, BSH has offered students the opportunity to start their professional career while simultaneously studying at a university and earning a bachelor's degree. Today there are around 20 exciting courses of study in the technical and commercial fields.<br />
<br />
===== International training & education =====<br />
The proven training concept based on the German dual-track approach was also adopted by BSH at its international sites. Junior management staff in China began receiving instruction at a purpose-built training workshop and vocational school in China in 1997, initially as part of the joint venture. The model was also adopted at the sites in Turkey in 2000.<ref>BSH Corporate Archives, A05-0021, inform 1998/2, page 16, A05-0031, inform 2008/4, page 34.</ref> BSH joined forces with suppliers in 2007 to launch a program to train skilled workers in the Polish city of Lodz.<ref>BSH Corporate Archives, A05-0031, inform 2008/4, page 34.</ref><br />
<br />
===== Training today =====<br />
In the area of training, topics such as Industry 4.0 are now indispensable. This includes working with 3D printers, as well as the increasing networking of plants. <br />
Digitalisation also plays a major role. <br />
The modern training workshops are equipped with laptops and tablets, because tasks such as programming are part of the learning content. To meet changing requirements, virtual learning formats are also offered. BSH offers its trainees the opportunity to take part in international assignments during their training.<br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_Chronology_2014-today:_Setting_a_new_course&diff=1385BSH Chronology 2014-today: Setting a new course2022-08-19T08:06:38Z<p>Matthias.georgi: /* We are BSH */</p>
<hr />
<div>"We have enjoyed a remarkable success story. Our task now is to seize the opportunities offered by the markets and continue to write this success story. Together, we will achieve the next level of success for BSH in the coming decade." These were the words of CEO Karsten Ottenberg in April 2014 as he opened the International Corporate Summit in Munich.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 3.</ref><br />
<br />
==== BSH/NextLevel ====<br />
This management meeting also heralded the start of a strategic realignment of BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. Attention was focused on six strategic priorities as well as a new interaction between regions, product divisions, brands and corporate functions. This also meant major restructuring of the organizational structure. One of the main objectives was to focus systematically on the consumer. In the words of management, "We want to build a consistently customer-oriented organization."<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 5.</ref> The company was also to be made ready for the pervasive digital transition, since "digitization plays a key role, not only in terms of purchasing but also in using products and services."<ref>According to CSO Matthias Ginthum in: BSH Corporate Archives, A05-0041, inform 02/2014, page 4.</ref> <br />
<br />
Consistent customer orientation also meant wanting to be able to respond even better to the different regional needs of customers in the future. From product development to sales and service, entrepreneurial responsibility was therefore handed over much more to the five newly structured regions: Europe, Asia Pacific, Greater China, North America, T-MEA-CIS<ref>Turkey, Middle East, Africa, Commonwealth of Independent States, BSH Corporate Archives, A01-0033, Business Report 2014, page 39.</ref>. "We are thus moving closer to our customers, shortening decision-making paths and speeding up our processes," said Karsten Ottenberg.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, pages 4-5.</ref> <br />
<br />
One key reason for the restructuring was changing markets. The stagnating European market was dominated by aggressive cut-throat competition. BSH faced up successfully to this competition, but additional new markets had to be opened up to ensure further growth in the future. BSH saw suitable opportunities in particular in the regions of Asia, Africa and Eastern Europe.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 4.</ref><br />
<br />
==== BSH Hausgeräte GmbH ====<br />
A further drastic change followed at the beginning of 2015. On January 5, Siemens AG sold all its shares in the joint venture to Robert Bosch GmbH. From then on, the company's official name was BSH Hausgeräte GmbH. BSH now belonged exclusively to the Bosch Group as a largely independent company. For Siemens, the home appliance division was the last business unit with a direct link to the consumer. With its withdrawal from the joint venture, its focus was then fully on industrial business.<br />
<br />
The new company strategy was promising for BSH: The company was able to increase revenue by a billion euros in the first year alone. Revenue of 12 billion euros was thus achieved in 2015. The number of employees grew to 56,500 in fiscal 2015.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, page 5.</ref> A remarkable achievement, which was even more significant considering the transformation of BSH's organizational structure taking place at the same time.<ref>BSH / NextLevel News 07, January 2015, page 1.</ref><br />
<br />
==== We are BSH ====<br />
[[File:MCIM01943091 BSH-Technology-Center-India-Inauguration.jpg|alt=Picture of the inauguration of the BSH Technology center in India in the BSH wiki|thumb|400x400px|Inauguration of the BSH technology center on 21 November 2016 in Adugodi, India. (Source: Press fotos BSH Hausgeräte GmbH)]]<br />
"We are BSH" was the new guiding principle since 2016. "What drives us: We want to be the first choice for consumers worldwide. We are growing responsibly and doing our part to protect our environment and its natural resources."<ref>BSH corporate principles on https://www.bsh-group.com/de/verantwortung/leitbild (accessed: 03.03.2017)</ref> The motivation and ambition described here gave deeper meaning to the strategy and added vision to the strengths and values of the globally operating company.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, from page 4.</ref> In 2017, the BSH startup WeWash digitalized the laundry room. A combination of software and hardware made washing and drying cycles made smarter and more efficient for users. <ref>BSH Press Release of 04/25/2017.</ref> Since June 2017, consumers have been able to get advice in the brand rooms at the Munich training and conference center in Munich, and also have the opportunity to experience the BSH home appliances in action here in the showrooms. <ref>BSH Press Release of 06/06/2017.</ref> In the fall, BSH Hausgeräte opened two new factories in Poland, at which around two million appliances would be produced. <ref>BSH Press Release September 2017</ref> BSH Hausgeräte celebrated four anniversaries in 2017: BSH celebrated its 50th anniversary, as did the vacuum cleaner factory in Bad Neustadt, and the Giengen site celebrated not only the milestone of 80 million cooling appliances produced, but also its 70-year anniversary.<ref>BSH Press Release of 07/03/2017 and BSH Press Release of 07/05/2017.</ref><br />
<br />
In January 2018, BSH in Giengen commissioned a completely new production line. A barcode scan enabled appliances to be identified right from the first production step for the around 250,000 built-in refrigerators per year. <ref>BSH Press Release January 2018.</ref> In the summer of 2018, a new logistics building was opened at the Traunreut site. The hall, measuring 9,000 m2 in size, was for the increased demand for finished products made in Germany.<ref>BSH Press Release June 2018.</ref> A hall extension for around 200,000 appliances at the BSH site in Nauen also celebrated its topping-out ceremony, a new development and administration building for around 230 workplaces was inaugurated at the Traunreut site, and a new logistics building for 40,000 appliances was opened in Dillingen.<ref>BSH Press Release July 2018 and BSH Press Release September 2018.</ref> In the fall of 2018, BSH set another milestone for the connected kitchen with its own Home Connect appearance at IFA, strengthening the importance of the cross-brand connectivity platform. And Kitchen Stories made its first appearance at IFA as the youngest member of the BSH brand family.<ref>BSH Press Release August 2018.</ref><br />
<br />
On March 1, 2019, Silke Maurer was appointed Chief Operating Officer (COO) of BSH Hausgeräte GmbH. She is responsible for the areas of manufacturing, development and innovation, as well as corporate technology and global supply chain management.<ref> BSH Press Release March 2019.</ref> On July 1, 2019, Uwe Raschke became the new CEO of BSH Hausgeräte GmbH, while continuing to perform his duties on the Bosch Board of Management. Dr. Karsten Ottenberg left BSH on his own request effective June 30, 2019, and CFO Johannes Närger retired effective June 30, 2019.<ref>BSH Press Release July 2019.</ref> <br />
<br />
In 2019, BSH and Techstars launched the Accelerator program for the “home of the future” in Munich. The startup program focuses on ideas relating to the future home and the smart kitchen.<ref> BSH Press Release February 2019.</ref><br />
<br />
In the summer of 2020, BSH Hausgeräte GmbH launched virtual brand platforms due to the Covid-19 pandemic. These offer detailed information, lots of moving images, tailor-made solutions, and special PoS offers. <ref>BSH Press Release July 2020.</ref><br />
Effective July 1, 2020, Dr. Carla Kriwet took over as Chairwoman of the BSH Board of Management. That meant that for the first time in the company’s history, two of the four board members are now women. Kriwet moved to BSH from the health technology company Philips.<ref>BSH Press Release 01/28/2018.</ref><br />
<br />
In 2020, BSH achieved turnover of 13,9 billion euros. Worldwide, some 60.000 employees, 38 production plants in Europe, the U.S., Latin America and Asia, as well as a strong network of more than 80 sales, production and customer service companies in around 50 countries are the basis for the customer-centric BSH business model. With a share of 3,5 percent for investments in research and development, this remained at a high level – the focus here continued to be on digital technologies.<br />
<br />
Since the start of 2021, BSH Hausgeräte GmbH has been working together with the World Food Programme (WFP) of the United Nations to achieve a world without hunger. BSH also works in Germany with the organization JOBLINGE to jointly combat youth unemployment.<br />
<br />
In 2020, BSH achieves record turnover of 13.9 billion euros, an increase of 5.3 percent over the previous year, making it the strongest year in its more than 50-year history. Worldwide, around 60,000 employees, 38 production plants in Europe, the U.S., Latin America and Asia, as well as a strong network of more than 80 sales, production and customer service companies in around 50 countries are the basis for the customer-centric BSH business model. With a share of 3.5 percent for investments in research and development, this remains at a high level – the focus here continues to be on digital technologies.<br />
<br />
In 2021, BSH focuses its business activities on digitalization and sustainability. In 2021, the pioneer of the connected kitchen, the Home Connect system, is available in 49 countries and 27 languages, with the Home Connect app being downloaded more than two million times since its launch in 2014.<ref>BSH Press Release September 1, 2021.</ref><br />
<br />
Since the start of 2021, BSH Hausgeräte GmbH has been working together with the World Food Programme (WFP) of the United Nations to achieve a world without hunger. BSH supports the WFP Innovation Accelerator which nurtures start-ups and innovation teams. BSH also works in Germany with the organization JOBLINGE to jointly combat youth unemployment. To reduce its own carbon footprint and help close the plastic cycle, BSH is using Styropor® packaging based on chemically recycled plastic.<ref>BSH Press Release March 18, 2021.</ref> In addition, BSH starts using recycled steel from Salzgitter Flachstahl GmbH for the first time in September 2021. Using low carbon green steel, initially for mounting brackets in washing machine production in Lodz, is another step on the way to achieving BSH’s ambitious sustainability goals.<ref>BSH Press Release September 16, 2021.</ref><br />
<br />
Part of the growing sustainability offering at BSH is the BlueMovement start-up. Based on the circular economy model, BlueMovement allows consumers to rent home appliances. The start-up for home appliances subscriptions and the SME sector have been collaborating on marketing the subscription model for large home appliances since September 2021.<ref>BSH Press Release July 21, 2021.</ref><br />
<br />
In the summer of 2021, BSH helps those affected by the flood disaster, and organizes donations of appliances and money, as well as practical support by customer service.<ref>BSH Press Release July 21, 2021.</ref><br />
<br />
In 2021, BSH achieved turnover of 15.6 billion euros. Worldwide, some 62.000 employees, 40 production plants in Europe, the U.S., Latin America and Asia, as well as a strong network of about 80 sales, production and customer service companies in around 50 countries are the basis for the consumer-centric BSH business model. At € 755 million (4.9% of turnover), R&D spending in 2021 was at the highest level in the company's history. The focus remains clearly on the digitization of the entire value chain.<ref>BSH Press Release April 5, 2022.</ref><br />
<br />
Lars Schubert, currently Chief Technology Officer and Member of the Board of Management of BSH in China, will become the new Chief Operating Officer (COO) of BSH Hausgeräte GmbH on April 1, 2022 and be responsible in future for manufacturing, development, innovation, corporate technology and global supply chain management. The graduate engineer is taking over from Dr. Silke Maurer, who is leaving the company at her own request.<ref>BSH Press Release February 18, 2022.</ref><br />
<br />
In the region Africa, BSH is investing around 30 million euros in a new, state-of-the-art cooker factory in Egypt. It is scheduled to go into operation in 2024. The factory is designed for any annual production capacity of more than 350,000 appliances for consumers in Africa and the Middle East.<ref>BSH Press Release November 24, 2021.</ref><br />
<br />
Carla Kriwet is leaving BSH at her own request on 30 April 2022 to take on a new role outside the Bosch Group. CFO Gerhard Dambach appointed interim CEO.<ref>BSH-press release 26.04.2022.</ref> Dr Matthias Metz, currently a member of the Group Board of Management of the ZEISS Group, will become CEO and Chairman of the Board of Management of BSH on 1 October 2022.<ref>BSH press release 01.06.2022.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1384General disclaimer2022-05-12T13:45:50Z<p>Matthias.georgi: </p>
<hr />
<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
<br />
Carl-Wery-Str. 34<br />
<br />
81739 Munich<br />
<br />
Germany<br />
<br />
<br />
'''Represented by the Board of Management'''<br />
<br />
Dr. Gerhard Dambach, Matthias Ginthum, Lars Schubert <br />
<br />
<br />
<br />
'''Contact'''<br />
<br />
Telephone: +49 (0)89 45 90 01<br />
<br />
Email: corporate.communications@bshg.com<br />
<br />
<br />
'''Company information'''<br />
<br />
BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
<br />
VAT identification number: DE811150483<br />
<br />
D-U-N-S number: 315531558<br />
<br />
WEEE-Reg.-Nr. DE 57986696<br />
<br />
<br />
'''Copyright'''<br />
<br />
Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
<br />
Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
<br />
The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
<br />
<br />
'''Trademarks'''<br />
<br />
Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
<br />
<br />
'''Concept and Research'''<br />
<br />
Concept, research and text:<br />
<br />
Neumann & Kamp Historische Projekte, Munich<br />
<br />
[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
<br />
in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_Chronology_2014-today:_Setting_a_new_course&diff=1383BSH Chronology 2014-today: Setting a new course2022-04-05T14:49:54Z<p>Matthias.georgi: </p>
<hr />
<div>"We have enjoyed a remarkable success story. Our task now is to seize the opportunities offered by the markets and continue to write this success story. Together, we will achieve the next level of success for BSH in the coming decade." These were the words of CEO Karsten Ottenberg in April 2014 as he opened the International Corporate Summit in Munich.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 3.</ref><br />
<br />
==== BSH/NextLevel ====<br />
This management meeting also heralded the start of a strategic realignment of BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. Attention was focused on six strategic priorities as well as a new interaction between regions, product divisions, brands and corporate functions. This also meant major restructuring of the organizational structure. One of the main objectives was to focus systematically on the consumer. In the words of management, "We want to build a consistently customer-oriented organization."<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 5.</ref> The company was also to be made ready for the pervasive digital transition, since "digitization plays a key role, not only in terms of purchasing but also in using products and services."<ref>According to CSO Matthias Ginthum in: BSH Corporate Archives, A05-0041, inform 02/2014, page 4.</ref> <br />
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Consistent customer orientation also meant wanting to be able to respond even better to the different regional needs of customers in the future. From product development to sales and service, entrepreneurial responsibility was therefore handed over much more to the five newly structured regions: Europe, Asia Pacific, Greater China, North America, T-MEA-CIS<ref>Turkey, Middle East, Africa, Commonwealth of Independent States, BSH Corporate Archives, A01-0033, Business Report 2014, page 39.</ref>. "We are thus moving closer to our customers, shortening decision-making paths and speeding up our processes," said Karsten Ottenberg.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, pages 4-5.</ref> <br />
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One key reason for the restructuring was changing markets. The stagnating European market was dominated by aggressive cut-throat competition. BSH faced up successfully to this competition, but additional new markets had to be opened up to ensure further growth in the future. BSH saw suitable opportunities in particular in the regions of Asia, Africa and Eastern Europe.<ref>BSH Corporate Archives, A05-0041, inform 02/2014, page 4.</ref><br />
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==== BSH Hausgeräte GmbH ====<br />
A further drastic change followed at the beginning of 2015. On January 5, Siemens AG sold all its shares in the joint venture to Robert Bosch GmbH. From then on, the company's official name was BSH Hausgeräte GmbH. BSH now belonged exclusively to the Bosch Group as a largely independent company. For Siemens, the home appliance division was the last business unit with a direct link to the consumer. With its withdrawal from the joint venture, its focus was then fully on industrial business.<br />
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The new company strategy was promising for BSH: The company was able to increase revenue by a billion euros in the first year alone. Revenue of 12 billion euros was thus achieved in 2015. The number of employees grew to 56,500 in fiscal 2015.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, page 5.</ref> A remarkable achievement, which was even more significant considering the transformation of BSH's organizational structure taking place at the same time.<ref>BSH / NextLevel News 07, January 2015, page 1.</ref><br />
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==== We are BSH ====<br />
[[File:MCIM01943091 BSH-Technology-Center-India-Inauguration.jpg|alt=Picture of the inauguration of the BSH Technology center in India in the BSH wiki|thumb|400x400px|Inauguration of the BSH technology center on 21 November 2016 in Adugodi, India. (Source: Press fotos BSH Hausgeräte GmbH)]]<br />
"We are BSH" was the new guiding principle since 2016. "What drives us: We want to be the first choice for consumers worldwide. We are growing responsibly and doing our part to protect our environment and its natural resources."<ref>BSH corporate principles on https://www.bsh-group.com/de/verantwortung/leitbild (accessed: 03.03.2017)</ref> The motivation and ambition described here gave deeper meaning to the strategy and added vision to the strengths and values of the globally operating company.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, from page 4.</ref> In 2017, the BSH startup WeWash digitalized the laundry room. A combination of software and hardware made washing and drying cycles made smarter and more efficient for users. <ref>BSH Press Release of 04/25/2017.</ref> Since June 2017, consumers have been able to get advice in the brand rooms at the Munich training and conference center in Munich, and also have the opportunity to experience the BSH home appliances in action here in the showrooms. <ref>BSH Press Release of 06/06/2017.</ref> In the fall, BSH Hausgeräte opened two new factories in Poland, at which around two million appliances would be produced. <ref>BSH Press Release September 2017</ref> BSH Hausgeräte celebrated four anniversaries in 2017: BSH celebrated its 50th anniversary, as did the vacuum cleaner factory in Bad Neustadt, and the Giengen site celebrated not only the milestone of 80 million cooling appliances produced, but also its 70-year anniversary.<ref>BSH Press Release of 07/03/2017 and BSH Press Release of 07/05/2017.</ref><br />
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In January 2018, BSH in Giengen commissioned a completely new production line. A barcode scan enabled appliances to be identified right from the first production step for the around 250,000 built-in refrigerators per year. <ref>BSH Press Release January 2018.</ref> In the summer of 2018, a new logistics building was opened at the Traunreut site. The hall, measuring 9,000 m2 in size, was for the increased demand for finished products made in Germany.<ref>BSH Press Release June 2018.</ref> A hall extension for around 200,000 appliances at the BSH site in Nauen also celebrated its topping-out ceremony, a new development and administration building for around 230 workplaces was inaugurated at the Traunreut site, and a new logistics building for 40,000 appliances was opened in Dillingen.<ref>BSH Press Release July 2018 and BSH Press Release September 2018.</ref> In the fall of 2018, BSH set another milestone for the connected kitchen with its own Home Connect appearance at IFA, strengthening the importance of the cross-brand connectivity platform. And Kitchen Stories made its first appearance at IFA as the youngest member of the BSH brand family.<ref>BSH Press Release August 2018.</ref><br />
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On March 1, 2019, Silke Maurer was appointed Chief Operating Officer (COO) of BSH Hausgeräte GmbH. She is responsible for the areas of manufacturing, development and innovation, as well as corporate technology and global supply chain management.<ref> BSH Press Release March 2019.</ref> On July 1, 2019, Uwe Raschke became the new CEO of BSH Hausgeräte GmbH, while continuing to perform his duties on the Bosch Board of Management. Dr. Karsten Ottenberg left BSH on his own request effective June 30, 2019, and CFO Johannes Närger retired effective June 30, 2019.<ref>BSH Press Release July 2019.</ref> <br />
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In 2019, BSH and Techstars launched the Accelerator program for the “home of the future” in Munich. The startup program focuses on ideas relating to the future home and the smart kitchen.<ref> BSH Press Release February 2019.</ref><br />
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In the summer of 2020, BSH Hausgeräte GmbH launched virtual brand platforms due to the Covid-19 pandemic. These offer detailed information, lots of moving images, tailor-made solutions, and special PoS offers. <ref>BSH Press Release July 2020.</ref><br />
Effective July 1, 2020, Dr. Carla Kriwet took over as Chairwoman of the BSH Board of Management. That meant that for the first time in the company’s history, two of the four board members are now women. Kriwet moved to BSH from the health technology company Philips.<ref>BSH Press Release 01/28/2018.</ref><br />
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In 2020, BSH achieved turnover of 13,9 billion euros. Worldwide, some 60.000 employees, 38 production plants in Europe, the U.S., Latin America and Asia, as well as a strong network of more than 80 sales, production and customer service companies in around 50 countries are the basis for the customer-centric BSH business model. With a share of 3,5 percent for investments in research and development, this remained at a high level – the focus here continued to be on digital technologies.<br />
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Since the start of 2021, BSH Hausgeräte GmbH has been working together with the World Food Programme (WFP) of the United Nations to achieve a world without hunger. BSH also works in Germany with the organization JOBLINGE to jointly combat youth unemployment.<br />
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In 2020, BSH achieves record turnover of 13.9 billion euros, an increase of 5.3 percent over the previous year, making it the strongest year in its more than 50-year history. Worldwide, around 60,000 employees, 38 production plants in Europe, the U.S., Latin America and Asia, as well as a strong network of more than 80 sales, production and customer service companies in around 50 countries are the basis for the customer-centric BSH business model. With a share of 3.5 percent for investments in research and development, this remains at a high level – the focus here continues to be on digital technologies.<br />
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In 2021, BSH focuses its business activities on digitalization and sustainability. In 2021, the pioneer of the connected kitchen, the Home Connect system, is available in 49 countries and 27 languages, with the Home Connect app being downloaded more than two million times since its launch in 2014.<ref>BSH Press Release September 1, 2021.</ref><br />
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Since the start of 2021, BSH Hausgeräte GmbH has been working together with the World Food Programme (WFP) of the United Nations to achieve a world without hunger. BSH supports the WFP Innovation Accelerator which nurtures start-ups and innovation teams. BSH also works in Germany with the organization JOBLINGE to jointly combat youth unemployment. To reduce its own carbon footprint and help close the plastic cycle, BSH is using Styropor® packaging based on chemically recycled plastic.<ref>BSH Press Release March 18, 2021.</ref> In addition, BSH starts using recycled steel from Salzgitter Flachstahl GmbH for the first time in September 2021. Using low carbon green steel, initially for mounting brackets in washing machine production in Lodz, is another step on the way to achieving BSH’s ambitious sustainability goals.<ref>BSH Press Release September 16, 2021.</ref><br />
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Part of the growing sustainability offering at BSH is the BlueMovement start-up. Based on the circular economy model, BlueMovement allows consumers to rent home appliances. The start-up for home appliances subscriptions and the SME sector have been collaborating on marketing the subscription model for large home appliances since September 2021.<ref>BSH Press Release July 21, 2021.</ref><br />
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In the summer of 2021, BSH helps those affected by the flood disaster, and organizes donations of appliances and money, as well as practical support by customer service.<ref>BSH Press Release July 21, 2021.</ref><br />
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Lars Schubert, currently Chief Technology Officer and Member of the Board of Management of BSH in China, will become the new Chief Operating Officer (COO) of BSH Hausgeräte GmbH on April 1, 2022 and be responsible in future for manufacturing, development, innovation, corporate technology and global supply chain management. The graduate engineer is taking over from Dr. Silke Maurer, who is leaving the company at her own request.<ref>BSH Press Release February 18, 2022.</ref><br />
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In the region Africa, BSH is investing around 30 million euros in a new, state-of-the-art cooker factory in Egypt. It is scheduled to go into operation in 2024. The factory is designed for any annual production capacity of more than 350,000 appliances for consumers in Africa and the Middle East.<ref>BSH Press Release November 24, 2021.</ref><br />
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In 2021, BSH achieved turnover of 15.6 billion euros. Worldwide, some 62.000 employees, 40 production plants in Europe, the U.S., Latin America and Asia, as well as a strong network of about 80 sales, production and customer service companies in around 50 countries are the basis for the consumer-centric BSH business model. At € 755 million (4.9% of turnover), R&D spending in 2021 was at the highest level in the company's history. The focus remains clearly on the digitization of the entire value chain.<ref>BSH Press Release April 5, 2022.</ref><br />
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== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=General_disclaimer&diff=1382General disclaimer2022-04-05T14:41:14Z<p>Matthias.georgi: </p>
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<div>'''Legal notice in accordance with section 5 TMG (German Telemedia Act)'''<br />
<br />
BSH Hausgeräte GmbH<br />
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Carl-Wery-Str. 34<br />
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81739 Munich<br />
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Germany<br />
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'''Represented by the Board of Management'''<br />
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Dr. Carla Kriwet (Chairwoman of the Board of Management), Dr. Gerhard Dambach, Matthias Ginthum, Lars Schubert <br />
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'''Contact'''<br />
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Telephone: +49 (0)89 45 90 01<br />
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Email: corporate.communications@bshg.com<br />
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'''Company information'''<br />
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BSH Hausgeräte GmbH, a company with limited liability established in accordance with German law, headquartered in Munich, registered in the commercial register of the Munich local court with the number HRB 75534. A company of the Bosch Group.<br />
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VAT identification number: DE811150483<br />
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D-U-N-S number: 315531558<br />
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'''Copyright'''<br />
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Copyright 2017 BSH Hausgeräte GmbH, Germany. All rights reserved.<br />
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Text, illustrations, graphics, sound, animations and videos, as well as their arrangement on this website, are subject to copyright and other protective legislation.<br />
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The contents of these websites may not be copied, distributed, modified or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.<br />
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'''Trademarks'''<br />
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Unless otherwise specified, all trademarks on this website are protected by proprietary rights. This applies in particular to BSH brands, nameplates, corporate logos and emblems.<br />
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'''Concept and Research'''<br />
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Concept, research and text:<br />
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Neumann & Kamp Historische Projekte, Munich<br />
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[http://www.historische-projekte.de/ http://www.historische-projekte.de]<br />
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in cooperation with BSH Corporate Archives.</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=Region_Europe&diff=1381Region Europe2022-03-15T14:38:50Z<p>Matthias.georgi: </p>
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<div>BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> has always regarded itself not only as a German but also a European company.<ref>„Der europäische Markt erfordert Unternehmen europäischen Ausmaßes." Quote from the preamble of the joint venture contract, BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 26.</ref> It was [[BSH Chronology 1967-1978: Establishment and National Consolidation|founded in 1967]] in the middle of the continent, in Germany. Consolidation and growth of BSH in Germany was followed by a phase of [[BSH Chronology 1984-2002: Sustainability and Internationalization|expansion into other European countries]]. <br />
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Most of the production locations and sales organizations today are located in Europe.<ref>https://www.bsh-group.com/de/unternehmen/bsh-weltweit (Retrieved 29.08.2017)</ref> BSH is also the world’s leading home appliance manufacturer in Europe.<ref>BSH Corporate Archives, A01-0035, Annual Report 2015, p. 2.</ref> <br />
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==== Germany ====<br />
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After its [[BSH Chronology 1967-1978: Establishment and National Consolidation|foundation in 1967]], BSH reinforced its economic position in Germany. Germany was and is BSH’s home market. It holds a strong market position here among home appliance manufacturers. BSH has several locations in Germany: Alongside the company headquarters in [[The Company Headquarters in Munich|Munich]] there are production facilities in [[Bad Neustadt|Bad Neustadt]], [[The Neff Brand and the BSH Site in Bretten|Bretten]], [[Factory and Technology Center in Dillingen|Dillingen]], [[The Giengen Factory|Giengen]], [[The Traunreut Factory|Traunreut]] and [[The Nauen Factory|Nauen]]. The BSH network in Deutschland also includes research and technology, and competence centers in Berlin, Bad Neustadt, Regensburg and Dillingen. <br />
[[file:Pitsos empistosuni.png|thumb|The Pitsos Brand. (Source: BSH Hausgeräte GmbH)]]<br />
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==== France ====<br />
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Gaggenau was taken over by Bosch-Siemens Hausgeräte GmbH at the end of 1994/beginning of 1995. Production and development were moved in their entirety to Lipsheim in Alsace and the company was restructured.<ref>Die Historie von Gaggenau (BSH Präsentation), Materialien zur Geschichte der Eisenwerke Gaggenau, BSH Corporate Archives, C03- 0296, Folie 3.</ref><br />
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==== Greece ====<br />
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The European expansion of BSH began with the acquisition of the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976. Pitsos A. E. is one of the Local Heroes, the regional brands of BSH.<br />
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==== Spain and Portugal ====<br />
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BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer Balay-Safel, resulting in a market share of 24 percent in Spain. The strong market position in Spain also increased BSH’s overall market share in Europe. As a result, at the end of the 1980s the company is the second largest manufacturer of home appliances in Europe.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, p. 2f.</ref> In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Balay belongs to the [[Local Heroes]] of BSH. <br />
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Since 1998, BSH has marketed another brand in Spain and Portugal, UFESA, which was resold in 2018.<br />
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==== Turkey ====<br />
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[[file:2005 Cerkesköy trwash084 BSH Konzernarchiv.jpg|thumb|301x301px|The BSH factory in the turkish town of Cerkesköy, 2005. (Source: BSH Konzernarchiv)]]<br />
Thanks to the excellent potential and promising growth rates of the Turkish home appliance market, the then second largest home appliance provider in Turkey became part of BSH in 1995. The established Profilo brand proved to be extremely popular with customers and is one of the Local Heroes at BSH.<br />
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==== Slovenia – Small appliances since 1972 ====<br />
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Gorenje began manufacturing mixers and other small appliances for BSH in 1972 under the BSH brands in the [[BSH in Slovenia|Slovenian town of Nazarje]].<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, München 2007, p. 56; A01-0011, Annual Report 1993, p. 3; inform, A05-0017, 1994/3, p. 1-3.</ref><br />
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During the Cold War and the accompanying East-West confrontation, the multicultural state of Yugoslavia, to which Slovenia belonged, occupied a special status. Yugoslavia was one of the founding members of the organization of non-aligned states and, despite the communist state doctrine, did not count itself part of the Soviet Union-led bloc. This unique position allowed it to also work comparatively closely with companies from the West. BSH benefited from this in its cooperation with Gorenje. <br />
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After the collapse of Yugoslavia, Gorenje broke away from its home market. The plant was also destroyed by a disastrous flood at the start of the 1990s. BSH provided loans to help rebuild it. When Gorenje was unable to repay the loans, BSH took over the plant in Nazarje in 1993. Since then, small appliances have been produced there under the BSH brand names and, since 2003, also large appliances.<ref>BSH Corporate Archives, A05-0026, inform, 2003/4, p. 18.</ref><br />
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==== New markets in Eastern Europe since 1989 ====<br />
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After the fall of the Iron Curtain in 1989, BSH turned its attention to Russia and the entire Eastern European region. Since then the region has been a focal point for expansion for the company. BSH has its own sales companies in most Eastern European countries – including the Czech Republic, Serbia, Romania and Ukraine – where it benefits from the high degree of familiarity and good image of its Bosch and Siemens brands.<ref>BSH Corporate Archives, A01-0013, Annual Report 1995, p. 5.</ref><br />
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==== BSH in Poland ====<br />
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BSH started selling Bosch home appliances in Poland in 1990. A new plant for assembling washing machines was established in the Polish city of Lodz in 1994. It was the first new plant to be built by BSH in Eastern Europe, The company thus gained a presence in the region as a producer of large appliances, allowing it to exploit its market potential to the full. The washing machines from Lodz were initially intended exclusively for the Eastern European markets, but were also extended to EU countries from 1999. The Polish BSH subsidiary was honored again with the “Pearl of the Polish Economy” award in 2009. In 2013, BSH acquired the tradition-steeped Polish home appliances manufacturer Zelmer.<br />
[[file:Fabryka 007 Rogoznica Zelmer-Fabrik 2012 BSH-Pressebilder.jpg|thumb|Zelmer-Factory in Rogoznica, Poland, 2012. (Source: BSH Hausgeräte GmbH)]]<br />
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==== BSH in Russia – from importer to manufacturer ====<br />
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BSH has enjoyed a presence in Russia since 1994.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref> The Bosch and Siemens brands are also very well known there and sell well. By 1995, BSH was already the largest Western European importer in Russia.<ref>BSH Corporate Archives, A01-0013, Annual Report 1995, p. 5.</ref> In 1997, the company then started looking into options for further involvement in Russia, including production partnerships.<ref>BSH Corporate Archives, A05-0020, inform 1997/2, p. 29; A01-0015, Annual Report 1997, p. 6.</ref> It ultimately opted to develop its own production facilities. In 1998, BSH opened an assembly plant for gas cookers in Chernogolovka, 60 kilometers east of Moscow, making it the first home appliance manufacturer from the West to have a plant in Russia.<ref>BSH Corporate Archives, A01-0016, Annual Report 1998, p. 10.</ref> BSH defied the economic crisis of 1998/1999. with the Gaggenau and Neff brands being launched on the Russian market between 1998 and 2005.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref><br />
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===== New production facilities =====<br />
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Construction of a new refrigeration plant and a logistics center in St. Petersburg began in 2007. The center not only sells locally produced appliances, but also BSH imports. The majority of the cooling appliances produced in St. Petersburg are destined for the Russian and Ukrainian market.<ref>BSH Corporate Archives, A05-0028, inform 2005/4, p. 8; A01-0025, Annual Report 2007, p. 7; F-BSH-001, 40 Jahre BSH – Eine Chronik, p. 122.</ref> After just three years, BSH is the market leader with Bosch in the segment of free-standing static fridge-freezer combinations. An assembly plant for washing machines was opened additionally in 2012 in St. Petersburg.<ref>BSH Corporate Archives, A01-0030, Annual Report 2012, p. 46.</ref> In 2008, BSH was able to proudly proclaim that it had a base of 3.5 million customers in Russia.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref><br />
[[file:PED(1).jpg|thumb|The Regensburg-based Electronics, Drives and Systems (EDS) has a production site in the Slovakian town of Michalovce. (Source: BSH Hausgeräte GmbH)]]<br />
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==== Slovakia – drives and controllers for BSH ====<br />
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The home appliance market in Slovakia is served from BSH's Czech sales company in Prague.<ref>BSH Corporate Archives, A05-0020, inform 1997/4, p. 19; A05-0025, inform 2002/3, p. 4.</ref><br />
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The incorporation of the Regensburg-based Electronics, Drives and Systems (EDS) department of Siemens AG in BSH in 1998 also meant integrating the associated EDS production location for drives (engines) and electronic controllers in the Slovakian town of Michalovce.[35] At the time of the BSH takeover, there were around 930 people working at the location.<ref>BSH Corporate Archives, A01-0018, Geschäftsbericht 2000, p. 25.</ref> Since 1999, EDS has specialized completing in developing and manufacturing electronic systems for home appliances.<ref>BSH Corporate Archives, A05-0022, inform, 1999/3, p. 20 f. Corporate Archives, A05-0036, inform 2013/5, p. 3.</ref> In 2009, EDS was raised to the status of a product division and renamed PED - Product Division Electronic Systems, Drives.<br />
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==== Sales companies in European countries ====<br />
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In a number of European countries sales companies, organized as BSH subsidiaries, are responsible for selling home appliances locally. These include: Denmark (Ballerup), Norway (Oslo), Sweden (Solna), Finland (Helsinki), Austria (Vienna), Belgium (Brussels), Luxembourg (Senningerberg), France (St. Oen), United Kingdom (Milton Keynes), Italy (Milan), Switzerland (Geroldswil), Czech Republic (Prague), Croatia (Zagreb), Serbia (Belgrade), Bulgaria (Sofia), Romania (Bucharest), Hungary (Budapest), Ukraine (Kiev).<ref>https://www.bsh-group.com/company/bsh-worldwide (Retrieved 30.08.2017)</ref><br />
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[[file:0275-03-12 Hoofddorp inspiratiehuis außen-9463 ISO BSH-Archiv.jpg|thumb|200x200px|BSH-Showroom in Hoofddorp, Netherlands. (Source: BSH Hausgeräte GmbH)]]<br />
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==== Netherlands ====<br />
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The Netherlands is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879.<ref>Siemens History: Siemens in the Netherlands. </ref>. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903.<ref>BSH Corporate Archives, Tochtermann Historie, Ordner 5, 100 Jahre Bosch – Willem van Rijn, Amsterdam 2003, p. 1.</ref><br />
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The subsidiary Willem van Rijn Huishoud-elektro B.V. was founded for sales and distribution in 1986. In a move to merge the Dutch representative offices in one company, a joint venture between Willem van Rijn, BSH Huishoud-Elektro B.V. and the Consumer Products Department of Siemens Netherlands was concluded in January 2009. From this time on, the Bosch, Siemens, Gaggenau, Neff and Constructa brands were distributed by the new Dutch BSH subsidiary, BSH-Huishoudapparaten.<br />
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== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=Main_Page&diff=1380Main Page2022-02-10T11:02:43Z<p>Matthias.georgi: </p>
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<div>[[File:BSH Zentrale Muenchen MCZK002102 architecture4 def Grenzner.jpg|alt=Picture of the BSH headquarters in the BSH wiki|thumb|480x480px|BSH headquarters in Munich's Carl-Wery-Strasse 34. (Source:Press fotos BSH Hausgeräte GmbH)]]<br />
'''Welcome to the BSH Wiki, the information pool on the history of BSH!'''<br />
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The database contains texts on [[Milestones of Success|milestones]] in the company’s history and in product development. The history of BSH is brought to life through historical pictures and exciting facts. This wiki was created in close association with the BSH Group Archive.<br />
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You will find the key facts and figures on how the company BSH Hausgeräte GmbH evolved from Bosch und Siemens Hausgeräte GmbH to become one of the world’s leading home appliance manufacturers.<br />
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Read and discover the history and stories of BSH from the [[Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] to the [[Home Connect|Home Connect App]].<br />
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== '''The BSH since 1967''' ==<br />
==== A short History of the BSH ==== <br />
[[File:1967 Vertrag BSH midi.jpg|thumb|right|480px|The founding contract of BSH, 1967.]]<br />
The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Robert Bosch GmbH| Robert Bosch GmbH]] and [[Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger. <br />
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The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[The Neff Brand and the BSH Site in Bretten|NEFF brand]], a former subsidiary of AEG. <br />
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The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[The Americas Region|American]] and [[The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Gaggenau|Gaggenau]] based in Baden. <br />
<br />
At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvement in the Arab world in 2010, thus developing a strong international network over the years that guaranteed financial security and economic success. <br />
<br />
With the slogan BSH/NextLevel, BSH embarked on a course of strategic realignment, one of the main objectives of which was to focus consistently on the consumer. Greater attention was to be paid in future to the different needs of consumers regionally in terms of development, sales and service. At the same time, efforts would also focus on promoting the digital transition. Digitalization meanwhile was playing an increasingly significant role for purchasing, usage and service. <br />
<br />
==== The chronology of BSH ====<br />
*[[BSH Chronology 1967-1978: Establishment and National Consolidation|1967-1978: Establishment and National Consolidation]]<br />
*[[BSH Chronology 1979-1983: National Growth|1979-1983: National Growth]]<br />
*[[BSH Chronology 1984-2002: Sustainability and Internationalization|1984-2002: Sustainability and Internationalization]]<br />
*[[BSH Chronology 2003-2013: International Consolidation|2003-2013: International Consolidation]]<br />
*[[BSH Chronology 2014-today: Setting a new course|2014-today: Setting a new course]]<br />
<br />
<br />
== ''' BSH brands and products''' ==<br />
<br />
[[File:Foto 01 01 1906 Entstaeubungspumpe.jpg|thumb|315x315px|From the dedusting pump... ]]<br />
[[File:2019 Milestone Cookit.jpg|thumb|235x235px|...to the CookIt multifunctional kitchen machine. BSH combines over 100 years of household appliance know-how.]]<br />
<br />
==== History of the BSH brands and products ====<br />
The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]] have been there right from the start in 1967. [[The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Local Heroes]] such as [[Balay]] in Spain (1988), [[The Americas Region|Thermador]] in the USA (1998), but also [[History of the Constructa brand|Constructa]], known for [[The Constructa fully automatic washing machine|the first fully automatic washing machine]] in Germany, now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs.<br />
<br />
The [[Milestones of Success|BSH products]] offer reliability and outstanding quality. They are developed and produced on the basis of technological expertise and in-depth knowledge of customer needs. In this respect, BSH follows the tradition of its parent companies Bosch and Siemens: The [[The first Bosch refrigerator – a round affair|first Bosch refrigerator]] conquered the market in 1933, while the Siemens [[Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] has been freeing the atmosphere of dust since 1906. Constructa, Neff and Gaggenau also contribute their expert knowledge and products to BSH and are continuing to develop them further. An example of this is downdraft ventilation from Gaggenau.<br />
<br />
==== Innovations and Milestones in product development ====<br />
The history of BSH is a history of [[Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product [[AquaStop – reliable protection against water damage|AquaStop]] has been guaranteeing reliable protection against water damage since 1985, while [[Zeolite drying]] technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. Some BSH products in recent decades were even [[Ahead of its time|ahead of their time]].<br />
<br />
From the Siemens dust suction pump from 1906 and the Bosch Neuzeit I food processor from 1952, to the full-surface induction cooktop from 2011, the products from BSH make life easier for people. An impressive [[Milestones of Success|range of technically innovative products]] has emerged over a period of more than 100 years.<br />
<br />
==== Global Brands ====<br />
*[[Robert Bosch GmbH|Bosch]]<br />
*[[Siemens|Siemens]]<br />
*[[Gaggenau|Gaggenau]]<br />
*[[The Neff Brand and the BSH Site in Bretten|NEFF]]<br />
<br />
==== Local Brands ====<br />
*[[The Americas Region#Thermador|Thermador]]<br />
*[[Balay|Balay]]<br />
*[[The Americas Region#Der Cono Sur rückt in den Fokus|Coldex]]<br />
*[[History of the Constructa brand|Constructa]]<br />
*[[Region_Europe#Greece|Pitsos]]<br />
*[[Region_Europe#Turkey|Profilo]]<br />
*Junker<br />
<br />
== '''BSH-sites und employees''' ==<br />
<br />
==== The sites and how they have developed ====<br />
<br />
[[File:Foto 02 1956 ca Constructa Werkhalle.jpg|thumb|400x400px|A view into an early Constructa factory hall, 1956.]]<br />
[[File:Fertigung in Traunreut 1 Qualitaetskontrolle 2007 BSH-Pressebilder.jpg|thumb|400x400px|Production and quality control at the Traunreut plant, 2007.]]<br />
[[File:1900 ca Belegschaft der Eisenwerke Gaggenau BSH Konzernarchiv.jpg|thumb|400x400px|The employees of the Gaggenau ironworks, around 1900.]]<br />
<br />
BSH is represented today on all continents of the world. But the history of BSH begins in Germany. Today, in addition to the modern company headquarters in Munich, the company’s oldest sites, and the richest in tradition, are also found in Germany.<br />
<br />
BSH has always regarded itself not only as a German but also a [[Region Europe|European company]]. As the leading home appliance manufacturer, most of the production locations and sales organizations today are located in Europe. The [[Netherlands]] is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s. BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Local Heroes|Local Hero]] of BSH. Home appliances from BSH have been available in Poland since 1990. A plant for assembling washing machines was opened close to the Polish city of Łódź in 1994. It was the first new plant to be built by BSH in Eastern Europe, The washing machines from Łódź were initially intended exclusively for the Eastern European markets but were also produced for EU countries from 1999. Today, alongside the assembly plant for front-loader washing machines, Łódź is also home to a logistics center, a dishwasher plant, a plant for washer-dryers, the new and the new development center for dryers, and the Regional Contact Center (RCC).<br />
<br />
BSH was also active in the [[The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market.<br />
<br />
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.<br />
<br />
BSH is also represented in [[The Region Africa|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations.<br />
<br />
===== BSH Germany =====<br />
<br />
* [[Bad Neustadt]]<br />
* [[The Berlin Site|Berlin]]<br />
* [[The Neff Brand and the BSH Site in Bretten|Bretten]]<br />
* [[Factory and Technology Center in Dillingen|Dillingen]]<br />
* [[The Giengen Factory|Giengen]]<br />
* [[The Company Headquarters in Munich|Munich]]<br />
* [[The Nauen Factory|Nauen]]<br />
* [[BSH Regensburg – Electronic Systems, Drives (PED)|Regensburg research and development site]] <br />
* [[The Traunreut Factory|Traunreut]]<br />
<br />
===== BSH Global =====<br />
<br />
*[[Region Europe|The Region Europe]]<br />
*[[The Americas Region]]<br />
*[[The Asia Region]]<br />
*[[The Region Africa]]<br />
*[[The Australia/Oceania Region]]<br />
<br />
==== People at BSH ====<br />
BSH employees are committed, professional and globally networked. They are the secret ingredient that drives the success of the company. Mutual respect, trusting collaboration and open dialog – these values not only characterize the corporate culture of BSH but are also firmly entrenched in its Corporate Principles. Other important factors include topics such as occupational safety, health management, diversity and work-life balance. When all of these values are taken to heart and lived out, BSH can produce key innovations and ensure its sustainable success.<br />
<br />
* [[BSH Academy]]<br />
* [[BSH training & education|Training at BSH]]<br />
* [[The employee magazines|Employee magazines]]<br />
* [[The BSH football tournament]]<br />
<br />
== '''Pictures from BSH history''' ==<br />
In this section, aspects of BSH history are presented in picture series. <br />
<br />
*[[Bosch_Roadshow|The Bosch Roadshow]]<br />
*[[Constructa picture gallery|Constructa - a washing machine legend]]<br />
*[[Giengen picture gallery|The Giengen plant in the 1950s]]<br />
*[[Milestones of Success]]<br />
<br />
<br><br />
<br><br />
<br><br />
<br />
[[Special:AllPages|Are you looking for something specific? Here you will find all the pages.]]<br />
<br />
[https://wiki.bsh-group.com/de/wiki/Hauptseite Discover the BSH wiki in German / Möchten Sie im deutschsprachigen BSH-Wiki lesen, klicken Sie hier]</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=File:1967_Vertrag_BSH_midi.jpg&diff=1358File:1967 Vertrag BSH midi.jpg2022-02-04T10:52:52Z<p>Matthias.georgi: </p>
<hr />
<div></div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=Main_Page&diff=1357Main Page2022-01-21T09:55:47Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:BSH Zentrale Muenchen MCZK002102 architecture4 def Grenzner.jpg|alt=Picture of the BSH headquarters in the BSH wiki|thumb|601x601px|BSH headquarters in Munich's Carl-Wery-Strasse 34. (Source:Press fotos BSH Hausgeräte GmbH)]]<br />
'''Welcome to the BSH Wiki, the information pool on the history of BSH!'''<br />
<br />
The database contains texts on [[Milestones of Success|milestones]] in the company’s history and in product development. The history of BSH is brought to life through historical pictures and exciting facts. This wiki was created in close association with the BSH Group Archive.<br />
<br />
You will find the key facts and figures on how the company BSH Hausgeräte GmbH evolved from Bosch und Siemens Hausgeräte GmbH to become one of the world’s leading home appliance manufacturers.<br />
<br />
Read and discover the history and stories of BSH from the [[Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] to the [[Home Connect|Home Connect App]].<br />
<br />
<br />
<br />
=== '''Chronological History of BSH''' ===<br />
===== 1967-1978: Establishment and national consolidation ===== <br />
The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Robert Bosch GmbH| Robert Bosch GmbH]] and [[Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger. [[BSH Chronology 1967-1978: Establishment and National Consolidation|More]]<br />
===== 1979-1983: National growth =====<br />
The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[The Neff Brand and the BSH Site in Bretten|NEFF brand]], a former subsidiary of AEG. [[BSH Chronology 1979-1983: National Growth|More]]<br />
<br />
===== 1984-2002: Sustainability and internationalization =====<br />
The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[The Americas Region|American]] and [[The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Gaggenau|Gaggenau]] based in Baden. [[BSH Chronology 1984-2002: Sustainability and Internationalization|More]]<br />
===== 2003-2013: International consolidation =====<br />
At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvement in the Arab world in 2010, thus developing a strong international network over the years that guaranteed financial security and economic success. [[BSH Chronology 2003-2013: International Consolidation|More]]<br />
===== 2014 – now Setting a new course =====<br />
With the slogan BSH/NextLevel, BSH embarked on a course of strategic realignment, one of the main objectives of which was to focus consistently on the consumer. Greater attention was to be paid in future to the different needs of consumers regionally in terms of development, sales and service. At the same time, efforts would also focus on promoting the digital transition. Digitalization meanwhile was playing an increasingly significant role for purchasing, usage and service. [[BSH Chronology 2014-today: Setting a new course|More]]<br />
<br />
<br />
=== ''' BSH brands and products''' ===<br />
==== History of the BSH brands ====<br />
The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]] have been there right from the start in 1967. [[The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Local Heroes]] such as [[Balay]] in Spain (1988), [[The Americas Region|Thermador]] in the USA (1998), but also [[History of the Constructa brand|Constructa]], known for [[The Constructa fully automatic washing machine|the first fully automatic washing machine]] in Germany, now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs.<br />
===== Bosch =====<br />
The history of the company [[Robert Bosch GmbH|Bosch]] dates back further, to 1886, when Robert Bosch opened his “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. Now a global concern, the company started out as a small production, maintenance and repair business.<br />
===== Siemens =====<br />
[[Siemens|Siemens AG]] can trace its origins back to the “Telegraphen-Bauanstalt von Siemens & Halske” company, which was founded in Berlin on October 1, 1847. With the discovery of the dynamo-electric principle in 1866, Werner von Siemens was regarded as one of the founders of electrical engineering. <br />
===== Gaggenau =====<br />
[[Gaggenau|Gaggenau Hausgeräte GmbH]] can look back on a long history. In 1683, Margrave Ludwig Wilhelm of Baden founded an ironworks in Gaggenau to make nails and other household goods. By the end of the 19th century, an iron foundry and enameling plant had been established at the site in addition to the smithy, where a broad range of different products was manufactured. The company became part of BSH in 1995.<br />
===== Neff =====<br />
Master mechanic Carl Andreas Neff founded [[The Neff Brand and the BSH Site in Bretten|“Carl Neff Herd- und Ofenfabrik”]] (cooker and oven factory) in Bretten in Germany’s Baden region in 1877. At the end of the 1960s, the company was taken over by AEG and in 1982 became part of BSH. Neff still specializes to this day in the manufacture of cookers, ovens and extractor hoods.<br />
<br />
===== Local Brands =====<br />
The regional BSH brands embodied the successful concept of the company – cutting-edge technology developed for the needs of customers locally. These [[Local_Heroes|Local Heroes]] have been part of BSH’s history from the very beginning. [[History of the Constructa brand|Constructa]] and Junker are the local brands in Germany. Outside of Germany, Greek company Pitsos became the first regional BSH brand in 1976. It was followed by [[Balay]] in Spain, Profilo in Turkey, Coldex and Thermador in South and North America.<br />
<br />
==== Products and their history ====<br />
The [[Milestones of Success|BSH products]] offer reliability and outstanding quality. They are developed and produced on the basis of technological expertise and in-depth knowledge of customer needs. In this respect, BSH follows the tradition of its parent companies Bosch and Siemens: The [[The first Bosch refrigerator – a round affair|first Bosch refrigerator]] conquered the market in 1933, while the Siemens [[Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] has been freeing the atmosphere of dust since 1906. Constructa, Neff and Gaggenau also contribute their expert knowledge and products to BSH and are continuing to develop them further. An example of this is downdraft ventilation from Gaggenau.<br />
<br />
===== Innovations =====<br />
The history of BSH is a history of [[Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. Some BSH products in recent decades were even [[Ahead of its time|ahead of their time]].<br />
<br />
===== Milestones in product development =====<br />
From the Siemens dust suction pump from 1906 and the Bosch Neuzeit I food processor from 1952, to the full-surface induction cooktop from 2011, the products from BSH make life easier for people. An impressive [[Milestones of Success|range of technically innovative products]] has emerged over a period of more than 100 years.<br />
<br />
<br />
=== '''BSH-sites und employees''' ===<br />
==== The sites and how they have developed ====<br />
BSH is represented today on all continents of the world. Using its sites in Germany as a springboard, for example, [[Bad Neustadt]], [[The Berlin Site|Berlin]], [[The Neff Brand and the BSH Site in Bretten|Bretten]], [[Factory and Technology Center in Dillingen|Dillingen]], [[The Giengen Factory|Giengen]], [[The Traunreut Factory|Traunreut]] and [[The Company Headquarters in Munich|Munich]], the company quickly expanded into many countries in Europe. [[BSH Chronology 1984-2002: Sustainability and Internationalization|Stepping onto the world stage]] was both swift and successful, with BSH appliances now also being produced and marketed in North and America, and in Asia.<br />
<br />
===== BSH Europe =====<br />
BSH has always regarded itself not only as a German but also a [[Region Europe|European company]]. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s, followed by Spain in the 1980s and then Eastern Europe, especially Poland, in the 1990s with the fall of the Iron Curtain.<br />
Most of the production locations and sales organizations today are located in Europe. BSH is also the world’s leading home appliance manufacturer in Europe.<br />
<br />
====== BSH Germany ======<br />
The history of BSH begins in Germany. Today, in addition to the modern company headquarters in Munich, the company’s oldest sites, and the richest in tradition, are also found in Germany.<br />
<br />
* [[Bad Neustadt]]<br />
* [[The Berlin Site|Berlin]]<br />
* [[The Neff Brand and the BSH Site in Bretten|Neff in Bretten]]<br />
* [[Factory and Technology Center in Dillingen|Dillingen]]<br />
* [[The Giengen Factory|Giengen]]<br />
* [[The Company Headquarters in Munich|Munich]]<br />
* [[The Nauen Factory|Nauen]]<br />
* [[BSH Regensburg – Electronic Systems, Drives (PED)|Regensburg research and development site]] <br />
* [[The Traunreut Factory|Traunreut]]<br />
<br />
====== BSH Netherlands ======<br />
The [[Netherlands]] is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903.<br />
<br />
====== BSH Spain ======<br />
BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Local Heroes|Local Hero]] of BSH.<br />
<br />
====== BSH Poland ======<br />
Home appliances from BSH have been available in Poland since 1990. A plant for assembling washing machines was opened close to the Polish city of Łódź in 1994. It was the first new plant to be built by BSH in Eastern Europe, The washing machines from Łódź were initially intended exclusively for the Eastern European markets but were also produced for EU countries from 1999. Today, alongside the assembly plant for front-loader washing machines, Łódź is also home to a logistics center, a dishwasher plant, a plant for washer-dryers, the new and the new development center for dryers, and the Regional Contact Center (RCC).<br />
<br />
===== BSH America =====<br />
BSH was also active in the [[The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market.<br />
<br />
===== BSH Asia and BSH Oceania =====<br />
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.<br />
<br />
===== BSH Africa and Middle East =====<br />
BSH is also represented in [[The Region Africa|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations.<br />
<br />
==== People at BSH ====<br />
BSH employees are committed, professional and globally networked. They are the secret ingredient that drives the success of the company. Mutual respect, trusting collaboration and open dialog – these values not only characterize the corporate culture of BSH but are also firmly entrenched in its Corporate Principles. Other important factors include topics such as occupational safety, health management, diversity and work-life balance. When all of these values are taken to heart and lived out, BSH can produce key innovations and ensure its sustainable success.<br />
<br />
* [[BSH Academy]]<br />
* [[BSH training & education|Training at BSH]]<br />
* [[The employee magazines|Employee magazines]]<br />
* [[The BSH football tournament]]<br />
<br />
<br />
<br><br><br />
<br />
<br />
[https://wiki.bsh-group.com/de/wiki/Hauptseite Discover the BSH wiki in German / Möchten Sie im deutschsprachigen BSH-Wiki lesen, klicken Sie hier]</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=AquaSensor&diff=1356AquaSensor2022-01-14T14:41:54Z<p>Matthias.georgi: /* AquaSensor and new electronics */</p>
<hr />
<div>[[File:Aqua Sensor Siemens.jpg|thumb|Dishwasher with AquaSensor. (Source: Siemens Corporate Archives)]]<br />
It goes without saying when washing by hand: The water is only changed once it gets too dirty. BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> launched a dishwasher on the market in 1996 whose electronics thought along these lines. The appearance of the new GV630 range of dishwashers attracted lots of attention among competitors and testing institutes.<ref>BSH Corporate Archives, Edition Ernst Stickel (uncatalogued), Source 184 in Stickel source folder.</ref><br />
<br />
===== AquaSensor and new electronics =====<br />
It was already clear at [[BSH Chronology 1984-2002: Sustainability and Internationalization|the beginning of the 1990s]] that BSH's old central dishwasher series, the GV60 series, had reached the end of its product life. Significant progress in the areas of consumption, dishwasher performance, quality and above all cost reductions could no longer be expected with the old series.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 156.</ref><br />
<br />
A new series was needed. The board of management decided that the top-class dishwashers in this series should get an electronic controller, as already manufactured by [[Robert_Bosch_GmbH|Bosch]] and [[Siemens]]. The obsolete appliances still used a roller controller. Integrating a new electronic circuit board with the old roller controller did not offer any advantages however. The alternative was to use sensors to feed the signals to the electronic circuit board. The only problem was that they had not been developed as yet.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
This posed a tantalizing challenge for the present day head of the Dishwasher Care production division Michael Rosenbauer, who was an engineer at the time in Dillingen. He recognized the potential that lay in developing these sensors. His efforts resulted in the development of a turbidity sensor that detected the degree of dirt of the water. The development was called AquaSensor – based on the successful water damage protection solution [[AquaStop – reliable protection against water damage|AquaStop]].<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
The AquaSensor was integrated in the new GV630 dishwasher series and controlled the reusage or draining of the pre-rinse water by checking the cloudiness of the water. The AquaSensor thus helped save around 20 percent of the washing water.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
===== Operation of the AquaSensor =====<br />
An infrared LED and phototransistor were arranged opposite each other on a U-shaped board and protected by housing made from translucent plastic. This sensor was integrated in the instantaneous water heater. The infrared diode then sent its light through the flowing water to the light-sensitive base of the phototransistor, which became conductive when irradiated by light. When the water became cloudy, the light could no longer reach the diode to activate the phototransistor. The absent voltage signal was detected by the microcomputer on the electronic circuit board and this then initiated the required replacement of the water.<ref>BSH Corporate Archives, Edition Ernst Stickel (uncatalogued), drawing of the sump assembly in the GV630.</ref><br />
<br />
A preset time and regeneration electronics were also integrated in the controller. The latter only initiated regeneration of the water softening unit with salt when this was deemed necessary based on the set water hardness level and the dishwasher programs used. This avoided unnecessary consumption of salt and regeneration water.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
===== Bavarian Innovation Prize 2000 =====<br />
At the end of June 2000, the dishwasher development team from Dillingen was awarded the Bavarian Innovation Prize for the new fully automatic dishwasher by Prime Minister Dr. Edmund Stoiber. The laudatory speech was made by physicist and former astronaut Dr. Ulf Merbold who praised the appliance in which the AquaSensor played a central role with the following words: "This dishwasher being awarded here today is the only one in the world that selects the best dishwasher program in each case without any intervention by the user. The degree of dirt of the water indicates both which dishwasher program cleans the dishes effectively and offers the most economical water and energy values. It therefore not only lightens the impact on the user's purse but also the environment."<ref>BSH Corporate Archives, A05-0023, inform 2000/August, page 13.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=AquaSensor&diff=1355AquaSensor2022-01-14T14:40:18Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:Aqua Sensor Siemens.jpg|thumb|Dishwasher with AquaSensor. (Source: Siemens Corporate Archives)]]<br />
It goes without saying when washing by hand: The water is only changed once it gets too dirty. BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> launched a dishwasher on the market in 1996 whose electronics thought along these lines. The appearance of the new GV630 range of dishwashers attracted lots of attention among competitors and testing institutes.<ref>BSH Corporate Archives, Edition Ernst Stickel (uncatalogued), Source 184 in Stickel source folder.</ref><br />
<br />
===== AquaSensor and new electronics =====<br />
It was already clear at [[BSH Chronology 1984-2002: Sustainability and Internationalization|the beginning of the 1990s]] that BSH's old central dishwasher series, the GV60 series, had reached the end of its product life. Significant progress in the areas of consumption, dishwasher performance, quality and above all cost reductions could no longer be expected with the old series.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 156.</ref><br />
<br />
A new series was needed. The board of management decided that the top-class dishwashers in this series should get an electronic controller. The obsolete appliances still used a roller controller. Integrating a new electronic circuit board with the old roller controller did not offer any advantages however. The alternative was to use sensors to feed the signals to the electronic circuit board. The only problem was that they had not been developed as yet.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
This posed a tantalizing challenge for the present day head of the Dishwasher Care production division Michael Rosenbauer, who was an engineer at the time in Dillingen. He recognized the potential that lay in developing these sensors. His efforts resulted in the development of a turbidity sensor that detected the degree of dirt of the water. The development was called AquaSensor – based on the successful water damage protection solution [[AquaStop – reliable protection against water damage|AquaStop]].<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
The AquaSensor was integrated in the new GV630 dishwasher series and controlled the reusage or draining of the pre-rinse water by checking the cloudiness of the water. The AquaSensor thus helped save around 20 percent of the washing water.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
===== Operation of the AquaSensor =====<br />
An infrared LED and phototransistor were arranged opposite each other on a U-shaped board and protected by housing made from translucent plastic. This sensor was integrated in the instantaneous water heater. The infrared diode then sent its light through the flowing water to the light-sensitive base of the phototransistor, which became conductive when irradiated by light. When the water became cloudy, the light could no longer reach the diode to activate the phototransistor. The absent voltage signal was detected by the microcomputer on the electronic circuit board and this then initiated the required replacement of the water.<ref>BSH Corporate Archives, Edition Ernst Stickel (uncatalogued), drawing of the sump assembly in the GV630.</ref><br />
<br />
A preset time and regeneration electronics were also integrated in the controller. The latter only initiated regeneration of the water softening unit with salt when this was deemed necessary based on the set water hardness level and the dishwasher programs used. This avoided unnecessary consumption of salt and regeneration water.<ref>BSH Corporate Archives, F-BSH-004, Stickel: Spülchronik, page 164.</ref><br />
<br />
===== Bavarian Innovation Prize 2000 =====<br />
At the end of June 2000, the dishwasher development team from Dillingen was awarded the Bavarian Innovation Prize for the new fully automatic dishwasher by Prime Minister Dr. Edmund Stoiber. The laudatory speech was made by physicist and former astronaut Dr. Ulf Merbold who praised the appliance in which the AquaSensor played a central role with the following words: "This dishwasher being awarded here today is the only one in the world that selects the best dishwasher program in each case without any intervention by the user. The degree of dirt of the water indicates both which dishwasher program cleans the dishes effectively and offers the most economical water and energy values. It therefore not only lightens the impact on the user's purse but also the environment."<ref>BSH Corporate Archives, A05-0023, inform 2000/August, page 13.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=Siemens_small_appliances&diff=1354Siemens small appliances2022-01-14T14:01:41Z<p>Matthias.georgi: </p>
<hr />
<div><br />
Founded in 1847 as “Telegraphen-Bauanstalt von Siemens & Halske”, [[Siemens]] has been manufacturing electrical appliances for more than 170 years. Siemens began producing electrical home appliances in 1925 under the brand name Protos. A selection of Siemens small appliance are illustrated here from the years prior to the establishment of BSH. It was on this basis that the Consumer Products division of BSH was to develop later on. <br />
<br><br />
<br><br />
<gallery mode="traditional" perrow=2 widths=360 px heights= 360 px><br />
file: D0101-F0001_002_1947.jpeg|<br>The Protos Rapid from 1947. A versatile upright vacuum cleaner. The different attachments not only allowed cleaning of furniture but also house pets and farm animals. (Source: BSH Corporate Archives) <br> <br><br />
file: D0101-F0001_004_1947.jpeg|<br>The Protos Standard. An early model of a vacuum cleaner from Siemens from the 1940s. (Source: BSH Corporate Archives) <br> <br><br />
file: D0101-F0001_014_1952.jpeg|<br>The products were always cutting edge in design to match the latest technical innovations – shown here is a vacuum cleaner from 1952. (Source: BSH Corporate Archives) <br> <br><br />
file: D0101-F0001_070_1974.jpeg|<br> Siemens vacuum cleaner from the 1970s. (Source: BSH Corporate Archives) <br> <br><br />
file: D0101-F0001_003_1947.jpeg|<br>Siemens Electrogeräte AG manufactured a broad range of small electrical appliances in the 20th century. Shown here is a fan from 1947. (Source: BSH Corporate Archives)<br />
file: D0101-F0001_022_1954.jpeg|<br>Siemens fan heater from the 1950s. (Source: BSH Corporate Archives)<br />
file: D0101-F0001_005_1948.jpeg|<br>Siemens also made significant changes to the design of its small appliances in recent decades. Shown here is an early Siemens hair dryer from 1948. (Source: BSH Corporate Archives)<br />
file: D0101-F0001_006_1948.jpeg|<br>The inner workings of the practical Siemens hair dryer. (Source: BSH Corporate Archives)<br />
file: D0101-F0001_021_1954.jpeg|<br>A Siemens coffee grinder from the 1950s. (Source: BSH Corporate Archives)<br />
file: D0101-F0001_036_1958.jpeg|<br>Siemens electrical food processors from 1958 made everyday life easier. (Source: BSH Corporate Archives)<br />
file: D0101-F0001_044_1961.jpeg|<br>For the modern household. Food processors in different fashionable colors in 1961. (Source: BSH Corporate Archives)<br />
<br />
<br />
</gallery></div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_induction_cooktops&diff=1353BSH induction cooktops2022-01-14T13:31:29Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:C04-206.jpg|thumb|As early as 1958, NEFF designed the first European induction cooker in Bretten. (Source: BSH Corporate Archives, C04-0206.)]]''"Shoe size 56!"'' was the caption on the photo of the strongest man from the Black Forest. In the picture with him was the strongest [[Milestones_of_Success|new development on the home appliance market]]: the first European induction stove, produced in 1958 by [[The_Neff_Brand_and_the_BSH_Site_in_Bretten|NEFF in Bretten]].<ref>BSH Corporate Archives, C04-0206, 1958.</ref><br />
<br />
Yet even the strongest man from the Black Forest proved to be powerless in attempting to convince consumers of the cutting-edge technology. It was only at the [[BSH_Chronology_2003-2013:_International_Consolidation|turn of the millennium]] that induction began to establish itself on the market. BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> played a crucial role in shaping this development with a Competence Center for Induction Development and became one of the leading providers of this technology.<br />
<br />
===== The long route to the consumer =====<br />
The first patents for induction cooktops were registered in the [[The_Americas_Region|U.S.]] at the beginning of the 1900s, with the first commercial models being exhibited at Chicago World's Fair in 1933. The front runner in [[Region_Europe|Europe]] at the time was the cooker manufacturer NEFF.<ref>Badras, Catherine: Bedienungsanleitungen im Wandel. Eine explorative Studie über vier Jahrzehnte am Beispiel von Bedienungsanleitungen elektrischer Herde der Firma Neff. Berlin, Technical University, Diss., 2003, page 13. See also: BSH Corporate Archives, A05-0025, inform 01/2002 Jg. 25, page 15.</ref><br />
<br />
The induction cooktop operates according to the principle of a coil beneath the cooking area through which high frequency current flows, thus generating an alternating magnetic field. This alternating field is transferred to the base of the cookware by an insulating cold plate (generally ceramic class nowadays) and converted there to heat on the basis of induced eddy currents and remagnetizing losses. The cookware must consist of a ferromagnetic alloy for this purpose. High temperatures can thus be reached quickly. The cooktop only remains hot as long as there is contact with the cookware. The risk of burning, as was the case with conventional electric or gas cooktops, is thus minimized.<ref>BSH Corporate Archives, C04-0206, Press Release BPD 24-3273/0295.</ref><br />
<br />
The technology was not well received by consumers, however, until the latter part of the 20th century. The high purchase price – for the cooktop and additionally for special cookware made from ferromagnetic material – had a negative impact on marketing. <br />
<br />
While the technology was only able to make its breakthrough slowly in the home appliance sector, it quickly gained momentum in other areas. By 1933 at the latest, Siemens began constructing induction ovens for smelting metals, while NASA and the U.S. military used the most diverse applications of the technology primarily in the field of aerospace.<ref>Theoretische und experimentelle Untersuchungen über den kernlosen Induktionsofen. In: Wissenschaftliche Veröffentlichungen des Siemens Konzerns, 12 (1933), pages 1–4.</ref> <br />
<br />
===== Expertise, innovation, induction =====<br />
When BSH took over [[Balay|the Spanish company Balay]] in 1989, it acquired a specialist in the area of induction. Balay had already had an induction department at its site in Montañana for a number of years and had presented the first prototypes at the international trade fair in Cologne some two years prior to the takeover. Balay became the location for the Competence Center for Induction Development at BSH. At the same time, a contractually regulated collaboration with the electrical engineering and communication departments at the University of Zaragoza allowed enormous innovation potential to be tapped.<br />
<br />
The enhanced development of the technology often led along unexpected paths. The license for manufacturing especially high-performance semi-conductors, or Mosfets as they are called, had to be purchased, for example, from the U.S. military. Engineer José Ramón Garcia recalled: "Without that license we would almost certainly not be the leading provider that we are today (....) on the global market."<ref>BSH Corporate Archives, A05-0034, inform 01/2011 Jg. 34, page 20.</ref><br />
<br />
Series production commenced in 1990 in Montañana, with the breakthrough coming in 1999. Production increased 15-fold between 1999 and 2001. The new subject "Electronics in Induction" was established at the University of Saragossa in 2001, with BSH providing the teaching staff and the financial resources. Just four years later, BSH received its own Chair for Innovation.<ref>BSH Corporate Archives, A05-0024, inform August/2001 Jg. 24, page 25. BSH Corporate Archives, A05-0034, inform 01/2011 Jg. 34, page 23.</ref> <br />
<br />
The induction division was expanded following the commercial breakthrough, with 48 patents for induction topics already registered in 2010, such as [[The_CX_480_full_surface_induction_cooktop_with_TFT_touch_display|full-surface induction]]. Around 100 employees worked in the Competence Center's six labs and around half a million induction cooktops were being produced and exported to 78 countries worldwide. By 2016, production figures had more than doubled, with 1.2 million induction cooktops now leaving the BSH plants.<br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=The_CX_480_full_surface_induction_cooktop_with_TFT_touch_display&diff=1352The CX 480 full surface induction cooktop with TFT touch display2022-01-14T13:22:53Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:01 Gaggenau Full surface induction cooktop CX 480 230 02.jpg|thumb|The CX 480 full surface induction cooktop with TFT touch display. (Source: Press fotos BSH Hausgeräte GmbH)]]<br />
<br />
==== From rags to dishes ====<br />
His culinary career began at the age of 14 when – as a dishwasher in a Michelin star restaurant – he was handed an apron by one of the chefs and sent off to chop herbs. "That was the moment I discovered my destiny," says Ryan Clift some 20 years on and now a multi-award-winning master chef and brand ambassador for [[Gaggenau]] since 2010. He cooks up his creative concepts in his "Tippling Club" restaurant in Singapore, which he opened in 2008. One of the top 20 restaurants in Asia, the kitchen has been fully equipped with Gaggenau appliances for a number of years now. A vital ingredient of this success was the CX 480 full surface induction cooktop with TFT touch display, which was launched on the market in 2011 – "the best [[BSH_induction_cooktops|induction cooktop]] I have ever worked with."<br />
<br />
==== Gaggenau's full surface induction cooktop ====<br />
This new cooktop concept provided, for the first time, the entire surface as a cooking zone. The new CX 480 full surface induction cooktop boasted 48 micro-inductors beneath its ceramic glass surface, which were arranged directly in a row and offset laterally from one another. In contrast to traditional large induction coils, this structure transformed the entire cooktop to a single large cooking zone. The cookware was detected automatically and heated at its current position. Full flexibility was therefore assured since the cookware could be moved about and positioned as required. If a pot was removed from one cooking zone and positioned elsewhere on the cooktop, it brought its previous settings with it. Up to four pots and pans could be used at the same time on the 80 x 35 cm cooktop with a maximum power output of up to 4.4 kilowatts. The booster function temporarily increased the power of any of the cooking zones by about 50 percent, making it ideal for searing and rapid heating of large volumes of liquid. Intuitive operation was enabled via the TFT touch display, which also reproduced the respective positions, sizes and shapes of the cookware. A simple touch of the finger was all that was needed to select the cooking zone and set or change the power levels: move up slightly to increase the power level and down slightly to decrease the power level. The timer function could also be activated just as intuitively, while additional information could be queried using an Info button.<br />
<br />
==== The Teppan Yaki - the plate over the fire ====<br />
The CX 480 full surface induction cooktop came with special accessories, such as the Teppan Yaki, a steel hotplate placed over the entire cooktop for cooking traditional Japanese teppanyaki-inspired dishes. Teppanyaki roughly means a plate placed over the fire on which dishes are prepared for guests before their eyes at a counter or table.<br />
<br />
== Notes ==<br />
BSH Corporate Archives, C03-0084, Gaggenau Magazine, 2011/2012, pages 61 and 63. <br><br />
BSH Corporate Archives, A05-0037, inform 2014/4, page 19. <br><br />
http://www.tipplingclub.com (last downloaded on 10.01.2017). <br><br />
https://www.starchefs.com/cook/chefs/bio/ryan-clift (last downloaded on 10.01.2017).</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=The_CX_480_full_surface_induction_cooktop_with_TFT_touch_display&diff=1351The CX 480 full surface induction cooktop with TFT touch display2022-01-14T13:22:03Z<p>Matthias.georgi: </p>
<hr />
<div>[[File:01 Gaggenau Full surface induction cooktop CX 480 230 02.jpg|thumb|The CX 480 full surface induction cooktop with TFT touch display. (Source: Press fotos BSH Hausgeräte GmbH)]]<br />
<br />
==== From rags to dishes ====<br />
His culinary career began at the age of 14 when – as a dishwasher in a Michelin star restaurant – he was handed an apron by one of the chefs and sent off to chop herbs. "That was the moment I discovered my destiny," says Ryan Clift some 20 years on and now a multi-award-winning master chef and brand ambassador for [[Gaggenau]] since 2010. He cooks up his creative concepts in his "Tippling Club" restaurant in Singapore, which he opened in 2008. One of the top 20 restaurants in Asia, the kitchen has been fully equipped with Gaggenau appliances for a number of years now. A vital ingredient of this success was the CX 480 full surface induction cooktop with TFT touch display, which was launched on the market in 2011 – "the best [[BSH_induction_cooktops|induction cooktop]] I have ever worked with."<br />
<br />
==== Gaggenau's full surface induction cooktop ====<br />
This new cooktop concept provided, for the first time, the entire surface as a cooking zone. The new CX 480 full surface induction cooktop boasted 48 micro-inductors beneath its ceramic glass surface, which were arranged directly in a row and offset laterally from one another. In contrast to traditional large induction coils, this structure transformed the entire cooktop to a single large cooking zone. The cookware was detected automatically and heated at its current position. Full flexibility was therefore assured since the cookware could be moved about and positioned as required. If a pot was removed from one cooking zone and positioned elsewhere on the cooktop, it brought its previous settings with it. Up to four pots and pans could be used at the same time on the 80 x 35 cm cooktop with a maximum power output of up to 4.4 kilowatts. The booster function temporarily increased the power of any of the cooking zones by about 50 percent, making it ideal for searing and rapid heating of large volumes of liquid. Intuitive operation was enabled via the TFT touch display, which also reproduced the respective positions, sizes and shapes of the cookware. A simple touch of the finger was all that was needed to select the cooking zone and set or change the power levels: move up slightly to increase the power level and down slightly to decrease the power level. The timer function could also be activated just as intuitively, while additional information could be queried using an Info button.<br />
<br />
==== The Teppan Yaki - the plate over the fire ====<br />
The CX 480 full surface induction cooktop came with special accessories, such as the Teppan Yaki, a steel hotplate placed over the entire cooktop for cooking traditional Japanese teppanyaki-inspired dishes. Teppanyaki roughly means a plate placed over the fire on which dishes are prepared for guests before their eyes at a counter or table.<ref>BSH Corporate Archives, C03-0084, Gaggenau Magazine, 2011/2012, pages 61 and 63. <br><br />
BSH Corporate Archives, A05-0037, inform 2014/4, page 19. <br><br />
http://www.tipplingclub.com (last downloaded on 10.01.2017). <br><br />
https://www.starchefs.com/cook/chefs/bio/ryan-clift (last downloaded on 10.01.2017).<br />
</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_Chronology_1979-1983:_National_Growth&diff=1350BSH Chronology 1979-1983: National Growth2022-01-14T12:21:40Z<p>Matthias.georgi: /* High-quality technology */</p>
<hr />
<div>The relatively short period between 1979 and 1983 was a phase of national growth for BSHG<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. The consolidation of BSHG in the 1970s bore fruit and the company managed to effectively maintain a foothold in the market despite the economic crisis and even expand its own position.<br />
<br />
==== Drop in revenue at BSHG – "The kitchen is full" ====<br />
An article appeared in the German magazine "Der Spiegel" in 1982, entitled: "Die Küche ist voll. Die Hausgeräte-Hersteller stecken in einer schweren Flaute," which roughly translates as "The kitchen is full. Home appliance manufacturers experiencing serious downturn."<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The negative effects of the second oil crisis from 1979/1980 were being clearly felt at the start of the 1980s.<ref>BSH Corporate Archives, A01-0001, Business Report 1980, page 4. Business Report 1981, page 4.</ref> 1982 in particular was a very difficult year for the German economy: High unemployment, rising energy prices and a decline in real income also impacted the home appliance industry.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61; Dieter Speermann: Deutschland – Die Dritte Industrielle Revolution, München 2010, page 80.</ref> High interest rates and the slow pace of housing construction were the final straw, the home appliance boom of the early years was definitely over.<ref>[http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> Refrigerators, washing machines and vacuum cleaners were already standard appliances in more than 90 percent of all Federal German households in 1982, leaving only the meager business with replacement units. Added to this, excess capacities existed in production: according to estimates, 15 to 20 percent more food processors were manufactured than sold in Europe at the beginning of the 1980s. <br />
[[File:1933 Kühlschrank St0 rbosch Nr.4066.jpg|thumb|288x288px|Bosch's first refrigerator from 1933. (Source: Robert Bosch GmbH - Corporate Archives, signature 6 001 04066)]]<br />
<br />
==== Concentration and efficiency ====<br />
BSHG managed to maintain its position despite the difficult times; and held a market share of 16 percent in Germany in 1982. This put the company in second place behind AEG.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The streamlining of production in the 1970s proved worthwhile. Unlike the competition, BSHG concentrated its production in four factories. Each of these sites meanwhile specialized in specific product groups. Revenue increases of between 3 and 11 percent were recorded annually between 1979 and 1983.<ref>BSH Corporate Archives, A01-0001 to 0007, Business Reports 1979–1987, page 4 in each case.</ref> BSHG launched its internal HR and social report in 1979, providing information on measures such as advanced education and training or occupational and health safety.<ref>BSH Corporate Archives, B07-0346, Personal-, Sozial- und Bildungswesen Bericht 1979; BSH Environmental Report 2001, page 27.</ref><br />
<br />
==== High-quality technology ====<br />
The BSHG brand products were presented at the time under the motto "Future-proof appliances that are a pleasure to use".<ref>BSH Corporate Archives, A05-0005, inform 1982/1, page 2.</ref> 1983 was also a year when BSHG celebrated an impressive anniversary: [[The_first_Bosch_refrigerator_–_a_round_affair|50 years of electrical refrigerators]] from [[Robert_Bosch_GmbH|Bosch]] essentially equated to 50 years of experience and progressive development of the appliances. The BSHG washing machines were also becoming increasingly modern and efficient. [[Siemens]] launched [[Milestones_of_Success|the first fully automatic washing machine]] on the market with the [[Siemens_Siwamat-S_fully_automatic_washing_machine|SIWAMAT]] 870 Electronic.<br />
[[File:1982 Neff Logo und Slogan 1982 wohl noch vor BSH.jpg|thumb|Neff brand logo and slogan, presumably before 1982: 'Neff - at home in the best kitchens' (Source: BSH Corporate Archives)]]<br />
<br />
==== NEFF ====<br />
Competitor and market leader AEG went spectacularly bankrupt around the middle of 1982. The then Board of Management of AEG set about trying to restructure the company by selling off the lucrative parts.<ref>[http://www.spiegel.de/spiegel/print/d-14347087.html "Das Geschäft bricht weg", in: Der Spiegel 27/1982], page 69.</ref> This allowed BSHG to expand its portfolio with the addition of the familiar [[The_Neff_Brand_and_the_BSH_Site_in_Bretten|NEFF]] brand. Neff Werke GmbH, a subsidiary of AEG, had the reputation of being a manufacturer of high-quality home appliances.<ref>BSH Corporate Archives, F-Neff-005, Gabriele Kicherer: Geschichte und Bedeutung der Marke Neff, page 54. [http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> On November 15, 1982, BSHG acquired the NEFF trademark as well as a portion of the fixed and current assets including the sales subsidiaries in England, France and Austria and founded what is today NEFF GmbH in [[The_Company_Headquarters_in_Munich|Munich]]. Around 1,000 jobs were successfully retained at the Neff site in Bretten.<ref>BSH Corporate Archives, Historie Tochtermann Folder 5.</ref> New sales channels opened up for BSHG, with Great Britain being one of the most significant. NEFF also brought with it specialized technical knowledge and innovations in product development.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 39.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_Chronology_1979-1983:_National_Growth&diff=1349BSH Chronology 1979-1983: National Growth2022-01-14T12:15:02Z<p>Matthias.georgi: /* NEFF */</p>
<hr />
<div>The relatively short period between 1979 and 1983 was a phase of national growth for BSHG<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. The consolidation of BSHG in the 1970s bore fruit and the company managed to effectively maintain a foothold in the market despite the economic crisis and even expand its own position.<br />
<br />
==== Drop in revenue at BSHG – "The kitchen is full" ====<br />
An article appeared in the German magazine "Der Spiegel" in 1982, entitled: "Die Küche ist voll. Die Hausgeräte-Hersteller stecken in einer schweren Flaute," which roughly translates as "The kitchen is full. Home appliance manufacturers experiencing serious downturn."<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The negative effects of the second oil crisis from 1979/1980 were being clearly felt at the start of the 1980s.<ref>BSH Corporate Archives, A01-0001, Business Report 1980, page 4. Business Report 1981, page 4.</ref> 1982 in particular was a very difficult year for the German economy: High unemployment, rising energy prices and a decline in real income also impacted the home appliance industry.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61; Dieter Speermann: Deutschland – Die Dritte Industrielle Revolution, München 2010, page 80.</ref> High interest rates and the slow pace of housing construction were the final straw, the home appliance boom of the early years was definitely over.<ref>[http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> Refrigerators, washing machines and vacuum cleaners were already standard appliances in more than 90 percent of all Federal German households in 1982, leaving only the meager business with replacement units. Added to this, excess capacities existed in production: according to estimates, 15 to 20 percent more food processors were manufactured than sold in Europe at the beginning of the 1980s. <br />
[[File:1933 Kühlschrank St0 rbosch Nr.4066.jpg|thumb|288x288px|Bosch's first refrigerator from 1933. (Source: Robert Bosch GmbH - Corporate Archives, signature 6 001 04066)]]<br />
<br />
==== Concentration and efficiency ====<br />
BSHG managed to maintain its position despite the difficult times; and held a market share of 16 percent in Germany in 1982. This put the company in second place behind AEG.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The streamlining of production in the 1970s proved worthwhile. Unlike the competition, BSHG concentrated its production in four factories. Each of these sites meanwhile specialized in specific product groups. Revenue increases of between 3 and 11 percent were recorded annually between 1979 and 1983.<ref>BSH Corporate Archives, A01-0001 to 0007, Business Reports 1979–1987, page 4 in each case.</ref> BSHG launched its internal HR and social report in 1979, providing information on measures such as advanced education and training or occupational and health safety.<ref>BSH Corporate Archives, B07-0346, Personal-, Sozial- und Bildungswesen Bericht 1979; BSH Environmental Report 2001, page 27.</ref><br />
<br />
==== High-quality technology ====<br />
The BSHG brand products were presented at the time under the motto "Future-proof appliances that are a pleasure to use".<ref>BSH Corporate Archives, A05-0005, inform 1982/1, page 2.</ref> 1983 was also a year when BSHG celebrated an impressive anniversary: 50 years of electrical refrigerators from Bosch essentially equated to 50 years of experience and progressive development of the appliances. The BSHG washing machines were also becoming increasingly modern and efficient. Siemens launched the first fully automatic washing machine on the market with the SIWAMAT 870 Electronic.<br />
[[File:1982 Neff Logo und Slogan 1982 wohl noch vor BSH.jpg|thumb|Neff brand logo and slogan, presumably before 1982: 'Neff - at home in the best kitchens' (Source: BSH Corporate Archives)]]<br />
<br />
==== NEFF ====<br />
Competitor and market leader AEG went spectacularly bankrupt around the middle of 1982. The then Board of Management of AEG set about trying to restructure the company by selling off the lucrative parts.<ref>[http://www.spiegel.de/spiegel/print/d-14347087.html "Das Geschäft bricht weg", in: Der Spiegel 27/1982], page 69.</ref> This allowed BSHG to expand its portfolio with the addition of the familiar [[The_Neff_Brand_and_the_BSH_Site_in_Bretten|NEFF]] brand. Neff Werke GmbH, a subsidiary of AEG, had the reputation of being a manufacturer of high-quality home appliances.<ref>BSH Corporate Archives, F-Neff-005, Gabriele Kicherer: Geschichte und Bedeutung der Marke Neff, page 54. [http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> On November 15, 1982, BSHG acquired the NEFF trademark as well as a portion of the fixed and current assets including the sales subsidiaries in England, France and Austria and founded what is today NEFF GmbH in [[The_Company_Headquarters_in_Munich|Munich]]. Around 1,000 jobs were successfully retained at the Neff site in Bretten.<ref>BSH Corporate Archives, Historie Tochtermann Folder 5.</ref> New sales channels opened up for BSHG, with Great Britain being one of the most significant. NEFF also brought with it specialized technical knowledge and innovations in product development.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 39.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_Chronology_1979-1983:_National_Growth&diff=1348BSH Chronology 1979-1983: National Growth2022-01-14T12:12:08Z<p>Matthias.georgi: /* NEFF */</p>
<hr />
<div>The relatively short period between 1979 and 1983 was a phase of national growth for BSHG<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. The consolidation of BSHG in the 1970s bore fruit and the company managed to effectively maintain a foothold in the market despite the economic crisis and even expand its own position.<br />
<br />
==== Drop in revenue at BSHG – "The kitchen is full" ====<br />
An article appeared in the German magazine "Der Spiegel" in 1982, entitled: "Die Küche ist voll. Die Hausgeräte-Hersteller stecken in einer schweren Flaute," which roughly translates as "The kitchen is full. Home appliance manufacturers experiencing serious downturn."<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The negative effects of the second oil crisis from 1979/1980 were being clearly felt at the start of the 1980s.<ref>BSH Corporate Archives, A01-0001, Business Report 1980, page 4. Business Report 1981, page 4.</ref> 1982 in particular was a very difficult year for the German economy: High unemployment, rising energy prices and a decline in real income also impacted the home appliance industry.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61; Dieter Speermann: Deutschland – Die Dritte Industrielle Revolution, München 2010, page 80.</ref> High interest rates and the slow pace of housing construction were the final straw, the home appliance boom of the early years was definitely over.<ref>[http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> Refrigerators, washing machines and vacuum cleaners were already standard appliances in more than 90 percent of all Federal German households in 1982, leaving only the meager business with replacement units. Added to this, excess capacities existed in production: according to estimates, 15 to 20 percent more food processors were manufactured than sold in Europe at the beginning of the 1980s. <br />
[[File:1933 Kühlschrank St0 rbosch Nr.4066.jpg|thumb|288x288px|Bosch's first refrigerator from 1933. (Source: Robert Bosch GmbH - Corporate Archives, signature 6 001 04066)]]<br />
<br />
==== Concentration and efficiency ====<br />
BSHG managed to maintain its position despite the difficult times; and held a market share of 16 percent in Germany in 1982. This put the company in second place behind AEG.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The streamlining of production in the 1970s proved worthwhile. Unlike the competition, BSHG concentrated its production in four factories. Each of these sites meanwhile specialized in specific product groups. Revenue increases of between 3 and 11 percent were recorded annually between 1979 and 1983.<ref>BSH Corporate Archives, A01-0001 to 0007, Business Reports 1979–1987, page 4 in each case.</ref> BSHG launched its internal HR and social report in 1979, providing information on measures such as advanced education and training or occupational and health safety.<ref>BSH Corporate Archives, B07-0346, Personal-, Sozial- und Bildungswesen Bericht 1979; BSH Environmental Report 2001, page 27.</ref><br />
<br />
==== High-quality technology ====<br />
The BSHG brand products were presented at the time under the motto "Future-proof appliances that are a pleasure to use".<ref>BSH Corporate Archives, A05-0005, inform 1982/1, page 2.</ref> 1983 was also a year when BSHG celebrated an impressive anniversary: 50 years of electrical refrigerators from Bosch essentially equated to 50 years of experience and progressive development of the appliances. The BSHG washing machines were also becoming increasingly modern and efficient. Siemens launched the first fully automatic washing machine on the market with the SIWAMAT 870 Electronic.<br />
[[File:1982 Neff Logo und Slogan 1982 wohl noch vor BSH.jpg|thumb|Neff brand logo and slogan, presumably before 1982: 'Neff - at home in the best kitchens' (Source: BSH Corporate Archives)]]<br />
<br />
==== NEFF ====<br />
Competitor and market leader AEG went spectacularly bankrupt around the middle of 1982. The then Board of Management of AEG set about trying to restructure the company by selling off the lucrative parts.<ref>[http://www.spiegel.de/spiegel/print/d-14347087.html "Das Geschäft bricht weg", in: Der Spiegel 27/1982], page 69.</ref> This allowed BSHG to expand its portfolio with the addition of the familiar [[The_Neff_Brand_and_the_BSH_Site_in_Bretten|NEFF]] brand. Neff Werke GmbH, a subsidiary of AEG, had the reputation of being a manufacturer of high-quality home appliances.<ref>BSH Corporate Archives, F-Neff-005, Gabriele Kicherer: Geschichte und Bedeutung der Marke Neff, page 54. [http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> On November 15, 1982, BSHG acquired the NEFF trademark as well as a portion of the fixed and current assets including the sales subsidiaries in England, France and Austria and founded what is today NEFF GmbH in Munich. Around 1,000 jobs were successfully retained at the Neff site in Bretten.<ref>BSH Corporate Archives, Historie Tochtermann Folder 5.</ref> New sales channels opened up for BSHG, with Great Britain being one of the most significant. NEFF also brought with it specialized technical knowledge and innovations in product development.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 39.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=BSH_Chronology_1979-1983:_National_Growth&diff=1347BSH Chronology 1979-1983: National Growth2022-01-14T12:05:45Z<p>Matthias.georgi: /* Neff */</p>
<hr />
<div>The relatively short period between 1979 and 1983 was a phase of national growth for BSHG<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref>. The consolidation of BSHG in the 1970s bore fruit and the company managed to effectively maintain a foothold in the market despite the economic crisis and even expand its own position.<br />
<br />
==== Drop in revenue at BSHG – "The kitchen is full" ====<br />
An article appeared in the German magazine "Der Spiegel" in 1982, entitled: "Die Küche ist voll. Die Hausgeräte-Hersteller stecken in einer schweren Flaute," which roughly translates as "The kitchen is full. Home appliance manufacturers experiencing serious downturn."<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The negative effects of the second oil crisis from 1979/1980 were being clearly felt at the start of the 1980s.<ref>BSH Corporate Archives, A01-0001, Business Report 1980, page 4. Business Report 1981, page 4.</ref> 1982 in particular was a very difficult year for the German economy: High unemployment, rising energy prices and a decline in real income also impacted the home appliance industry.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61; Dieter Speermann: Deutschland – Die Dritte Industrielle Revolution, München 2010, page 80.</ref> High interest rates and the slow pace of housing construction were the final straw, the home appliance boom of the early years was definitely over.<ref>[http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> Refrigerators, washing machines and vacuum cleaners were already standard appliances in more than 90 percent of all Federal German households in 1982, leaving only the meager business with replacement units. Added to this, excess capacities existed in production: according to estimates, 15 to 20 percent more food processors were manufactured than sold in Europe at the beginning of the 1980s. <br />
[[File:1933 Kühlschrank St0 rbosch Nr.4066.jpg|thumb|288x288px|Bosch's first refrigerator from 1933. (Source: Robert Bosch GmbH - Corporate Archives, signature 6 001 04066)]]<br />
<br />
==== Concentration and efficiency ====<br />
BSHG managed to maintain its position despite the difficult times; and held a market share of 16 percent in Germany in 1982. This put the company in second place behind AEG.<ref>[http://www.spiegel.de/spiegel/print/d-14342884.html "Die Küche ist voll", in: Der Spiegel 31/1982], page 61.</ref> The streamlining of production in the 1970s proved worthwhile. Unlike the competition, BSHG concentrated its production in four factories. Each of these sites meanwhile specialized in specific product groups. Revenue increases of between 3 and 11 percent were recorded annually between 1979 and 1983.<ref>BSH Corporate Archives, A01-0001 to 0007, Business Reports 1979–1987, page 4 in each case.</ref> BSHG launched its internal HR and social report in 1979, providing information on measures such as advanced education and training or occupational and health safety.<ref>BSH Corporate Archives, B07-0346, Personal-, Sozial- und Bildungswesen Bericht 1979; BSH Environmental Report 2001, page 27.</ref><br />
<br />
==== High-quality technology ====<br />
The BSHG brand products were presented at the time under the motto "Future-proof appliances that are a pleasure to use".<ref>BSH Corporate Archives, A05-0005, inform 1982/1, page 2.</ref> 1983 was also a year when BSHG celebrated an impressive anniversary: 50 years of electrical refrigerators from Bosch essentially equated to 50 years of experience and progressive development of the appliances. The BSHG washing machines were also becoming increasingly modern and efficient. Siemens launched the first fully automatic washing machine on the market with the SIWAMAT 870 Electronic.<br />
[[File:1982 Neff Logo und Slogan 1982 wohl noch vor BSH.jpg|thumb|Neff brand logo and slogan, presumably before 1982: 'Neff - at home in the best kitchens' (Source: BSH Corporate Archives)]]<br />
<br />
==== NEFF ====<br />
Competitor and market leader AEG went spectacularly bankrupt around the middle of 1982. The then Board of Management of AEG set about trying to restructure the company by selling off the lucrative parts.<ref>[http://www.spiegel.de/spiegel/print/d-14347087.html "Das Geschäft bricht weg", in: Der Spiegel 27/1982], page 69.</ref> This allowed BSHG to expand its portfolio with the addition of the familiar NEFF brand. Neff Werke GmbH, a subsidiary of AEG, had the reputation of being a manufacturer of high-quality home appliances.<ref>BSH Corporate Archives, F-Neff-005, Gabriele Kicherer: Geschichte und Bedeutung der Marke Neff, page 54. [http://www.spiegel.de/spiegel/print/d-14347829.html "Ja, wenn wir ein Saftladen wären", in: Der Spiegel 34/1982], page 27.</ref> On November 15, 1982, BSHG acquired the NEFF trademark as well as a portion of the fixed and current assets including the sales subsidiaries in England, France and Austria and founded what is today NEFF GmbH in Munich. Around 1,000 jobs were successfully retained at the Neff site in Bretten.<ref>BSH Corporate Archives, Historie Tochtermann Folder 5.</ref> New sales channels opened up for BSHG, with Great Britain being one of the most significant. NEFF also brought with it specialized technical knowledge and innovations in product development.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 39.</ref><br />
<br />
== Notes ==</div>Matthias.georgihttps://wiki.bsh-group.com/en/mediawiki/index.php?title=Main_Page&diff=1346Main Page2022-01-14T12:04:09Z<p>Matthias.georgi: /* 1979-1983: National growth */</p>
<hr />
<div>[[File:BSH Zentrale Muenchen MCZK002102 architecture4 def Grenzner.jpg|alt=Picture of the BSH headquarters in the BSH wiki|thumb|601x601px|BSH headquarters in Munich's Carl-Wery-Strasse 34. (Source:Press fotos BSH Hausgeräte GmbH)]]<br />
'''50 years of BSH Hausgeräte GmbH'''<br />
<br />
Welcome to the BSH history wiki, the information pool spanning 50 years of BSH!<br />
<br />
The database contains texts on [[Milestones of Success|milestones]] in the company’s history and in product development. The history of BSH is brought to life through historical pictures and exciting facts. This wiki was created in close association with the BSH Group Archive.<br />
<br />
You will find the key facts and figures on how the company BSH Hausgeräte GmbH evolved from Bosch und Siemens Hausgeräte GmbH to become one of the world’s leading home appliance manufacturers.<br />
<br />
Read and discover the history and stories of BSH from the [[Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] to the [[Home Connect|Home Connect App]].<br />
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<br />
<br />
=== '''Chronological History of BSH''' ===<br />
===== 1967-1978: Establishment and national consolidation ===== <br />
The home appliance market was in crisis in the mid-1960s. To improve their competitiveness in this sector and overcome the challenges of the European market, [[Robert Bosch GmbH| Robert Bosch GmbH]] and [[Siemens|Siemens AG]] sealed their collaboration officially on January 13, 1967 to form Bosch and Siemens Hausgeräte GmbH (BSHG). The success of the joint undertaking bolstered confidence. The parent companies Bosch and Siemens began to take steps in 1972 to make BSHG an independent company. The move was completed by 1978. The opening of the central BSHG administration building in [[The Company Headquarters in Munich|Munich Hochstraße]] represented a clearly visible sign of the merger. [[BSH Chronology 1967-1978: Establishment and National Consolidation|More]]<br />
===== 1979-1983: National growth =====<br />
The consolidation of the previous years came just in the nick of time. The German economy and home appliance business was stagnant at the beginning of the 1980s. Despite this, BSHG not only managed to hold its own on the market, it even increased its market share still further. The situation was boosted by the sensational insolvency of the company’s largest competitor and sector leader AEG. BSHG expanded its portfolio with the addition of the well-known [[The Neff Brand and the BSH Site in Bretten|NEFF brand]], a former subsidiary of AEG. [[BSH Chronology 1979-1983: National Growth|More]]<br />
<br />
===== 1984-2002: Sustainability and internationalization =====<br />
The strong position on the domestic market allowed BSHG to press ahead with its goal of developing systematically into a global company. Sales subsidiaries were established and factories built in countries with growing home appliance markets. Strong regional brands were affiliated with BSHG through joint ventures or acquired. In addition to the European expansion, the company entered the [[The Americas Region|American]] and [[The Asia Region|Asian market]] in 1994. BSHG expanded its portfolio in Germany with the addition of tradition-steeped home appliance manufacturer [[Gaggenau|Gaggenau]] based in Baden. [[BSH Chronology 1984-2002: Sustainability and Internationalization|More]]<br />
===== 2003-2013: International consolidation =====<br />
At the turn of the new millennium, BSHG, now called BSH, embarked on a course of modernization. The corporate mission was revised, while business conduct guidelines and diversity management were introduced. Despite tension in the world economy, BSH was able to expand internationally and develop new forward-looking markets. Attention focused especially on growing business abroad in Eastern Europe and North America. BSH also began stepping up its involvement in the Arab world in 2010, thus developing a strong international network over the years that guaranteed financial security and economic success. [[BSH Chronology 2003-2013: International Consolidation|More]]<br />
===== 2014 – now Setting a new course =====<br />
With the slogan BSH/NextLevel, BSH embarked on a course of strategic realignment, one of the main objectives of which was to focus consistently on the consumer. Greater attention was to be paid in future to the different needs of consumers regionally in terms of development, sales and service. At the same time, efforts would also focus on promoting the digital transition. Digitalization meanwhile was playing an increasingly significant role for purchasing, usage and service. [[BSH Chronology 2014-today: Setting a new course|More]]<br />
<br />
<br />
=== ''' BSH brands and products''' ===<br />
==== History of the BSH brands ====<br />
The BSH brands convey passion and are among the strongest on the home appliance market. The core brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]] have been there right from the start in 1967. [[The Neff Brand and the BSH Site in Bretten|Neff]] became part of BSH in 1982, while [[Gaggenau]] was added to the portfolio in 1995. Backed by a long history in their own regions, [[Local Heroes]] such as [[Balay]] in Spain (1988), [[The Americas Region|Thermador]] in the USA (1998), but also [[History of the Constructa brand|Constructa]], known for [[The Constructa fully automatic washing machine|the first fully automatic washing machine]] in Germany, now additionally benefit from the expertise of the BSH technology centers. The brand portfolio allows BSH to offer a wide range of products for a variety of different customers and needs.<br />
===== Bosch =====<br />
The history of the company [[Robert Bosch GmbH|Bosch]] dates back further, to 1886, when Robert Bosch opened his “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. Now a global concern, the company started out as a small production, maintenance and repair business.<br />
===== Siemens =====<br />
[[Siemens|Siemens AG]] can trace its origins back to the “Telegraphen-Bauanstalt von Siemens & Halske” company, which was founded in Berlin on October 1, 1847. With the discovery of the dynamo-electric principle in 1866, Werner von Siemens was regarded as one of the founders of electrical engineering. <br />
===== Gaggenau =====<br />
[[Gaggenau|Gaggenau Hausgeräte GmbH]] can look back on a long history. In 1683, Margrave Ludwig Wilhelm of Baden founded an ironworks in Gaggenau to make nails and other household goods. By the end of the 19th century, an iron foundry and enameling plant had been established at the site in addition to the smithy, where a broad range of different products was manufactured. The company became part of BSH in 1995.<br />
===== Neff =====<br />
Master mechanic Carl Andreas Neff founded [[The Neff Brand and the BSH Site in Bretten|“Carl Neff Herd- und Ofenfabrik”]] (cooker and oven factory) in Bretten in Germany’s Baden region in 1877. At the end of the 1960s, the company was taken over by AEG and in 1982 became part of BSH. Neff still specializes to this day in the manufacture of cookers, ovens and extractor hoods.<br />
<br />
===== Local Brands =====<br />
The regional BSH brands embodied the successful concept of the company – cutting-edge technology developed for the needs of customers locally. These [[Local_Heroes|Local Heroes]] have been part of BSH’s history from the very beginning. [[History of the Constructa brand|Constructa]] and Junker are the local brands in Germany. Outside of Germany, Greek company Pitsos became the first regional BSH brand in 1976. It was followed by [[Balay]] in Spain, Profilo in Turkey, Coldex and Thermador in South and North America.<br />
<br />
==== Products and their history ====<br />
The [[Milestones of Success|BSH products]] offer reliability and outstanding quality. They are developed and produced on the basis of technological expertise and in-depth knowledge of customer needs. In this respect, BSH follows the tradition of its parent companies Bosch and Siemens: The [[The first Bosch refrigerator – a round affair|first Bosch refrigerator]] conquered the market in 1933, while the Siemens [[Dedusting pumps – the first mobile vacuum cleaners|dust suction pump]] has been freeing the atmosphere of dust since 1906. Constructa, Neff and Gaggenau also contribute their expert knowledge and products to BSH and are continuing to develop them further. An example of this is downdraft ventilation from Gaggenau.<br />
<br />
===== Innovations =====<br />
The history of BSH is a history of [[Continuous improvement mindset|inventions, innovations and progressive developments]]. The company has always aspired to exceed expectations and be the best. The corporate culture this engenders is continuously developed and optimized in the products and processes. For example, the product AquaStop has been guaranteeing reliable protection against water damage since 1985, while Zeolite drying technology allowed the then most energy-efficient dishwasher in the world to be manufactured in 2008. Some BSH products in recent decades were even [[Ahead of its time|ahead of their time]].<br />
<br />
===== Milestones in product development =====<br />
From the Siemens dust suction pump from 1906 and the Bosch Neuzeit I food processor from 1952, to the full-surface induction cooktop from 2011, the products from BSH make life easier for people. An impressive [[Milestones of Success|range of technically innovative products]] has emerged over a period of more than 100 years.<br />
<br />
<br />
=== '''BSH-sites und employees''' ===<br />
==== The sites and how they have developed ====<br />
BSH is represented today on all continents of the world. Using its sites in Germany as a springboard, for example, [[Bad Neustadt]], [[The Berlin Site|Berlin]], [[The Neff Brand and the BSH Site in Bretten|Bretten]], [[Factory and Technology Center in Dillingen|Dillingen]], [[The Giengen Factory|Giengen]], [[The Traunreut Factory|Traunreut]] and [[The Company Headquarters in Munich|Munich]], the company quickly expanded into many countries in Europe. [[BSH Chronology 1984-2002: Sustainability and Internationalization|Stepping onto the world stage]] was both swift and successful, with BSH appliances now also being produced and marketed in North and America, and in Asia.<br />
<br />
===== BSH Europe =====<br />
BSH has always regarded itself not only as a German but also a [[Region Europe|European company]]. Soon after it was established, BSH began to position itself on the European market. BSH’s European expansion began in Greece and Slovenia in the 1970s, followed by Spain in the 1980s and then Eastern Europe, especially Poland, in the 1990s with the fall of the Iron Curtain.<br />
Most of the production locations and sales organizations today are located in Europe. BSH is also the world’s leading home appliance manufacturer in Europe.<br />
<br />
====== BSH Germany ======<br />
The history of BSH begins in Germany. Today, in addition to the modern company headquarters in Munich, the company’s oldest sites, and the richest in tradition, are also found in Germany.<br />
<br />
* [[Bad Neustadt]]<br />
* [[The Berlin Site|Berlin]]<br />
* [[The Neff Brand and the BSH Site in Bretten|Neff in Bretten]]<br />
* [[Factory and Technology Center in Dillingen|Dillingen]]<br />
* [[The Giengen Factory|Giengen]]<br />
* [[The Company Headquarters in Munich|Munich]]<br />
* [[The Nauen Factory|Nauen]]<br />
* [[BSH Regensburg – Electronic Systems, Drives (PED)|Regensburg research and development site]] <br />
* [[The Traunreut Factory|Traunreut]]<br />
<br />
====== BSH Netherlands ======<br />
The [[Netherlands]] is home to the oldest representative offices of the parent companies of BSH, Bosch and Siemens outside of Germany. Siemens & Halske products were represented in The Hague by the company Wisse, Piccaluga & Co. as far back as 1879. The company Willem van Rijn then took over as sole representative of Bosch products in the Netherlands in 1903.<br />
<br />
====== BSH Spain ======<br />
BSH continued to expand its presence in Europe in the 1980s, acquiring a majority share in the Spanish home appliance manufacturer [[Balay|Balay]]-Safel. In 1998, BSH also acquired the remaining shares in Balay, which by then also included the Safel brand, thus making the company a wholly-owned subsidiary of BSH. Another [[Local Heroes|Local Hero]] of BSH.<br />
<br />
====== BSH Poland ======<br />
Home appliances from BSH have been available in Poland since 1990. A plant for assembling washing machines was opened close to the Polish city of Łódź in 1994. It was the first new plant to be built by BSH in Eastern Europe, The washing machines from Łódź were initially intended exclusively for the Eastern European markets but were also produced for EU countries from 1999. Today, alongside the assembly plant for front-loader washing machines, Łódź is also home to a logistics center, a dishwasher plant, a plant for washer-dryers, the new and the new development center for dryers, and the Regional Contact Center (RCC).<br />
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===== BSH America =====<br />
BSH was also active in the [[The Americas Region|America region]] in the 1990s. Apart from the existing sales companies servicing their core markets, BSH was also expanding into North America with the construction of a factory for dishwashers in New Bern and the acquisition of the US home appliance manufacturer Thermador. The development of the South American market began with the takeover of the leading Brazilian home appliance manufacturer Continental in 2001. BSH used the infrastructure acquired in the process to also distribute its Bosch and Siemens brands. The Peruvian cooling appliances manufacturer Coldex was acquired in 1996 to broaden the company’s base on the South American growth market.<br />
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===== BSH Asia and BSH Oceania =====<br />
BSH viewed the Asian home appliance market as offering enormous growth potential. At the same time, the [[The Asia Region|Asia and Oceania region]] had an extremely differentiated market structure. Apart from the heavily urbanized population centers, there were rural areas with a poorly developed infrastructure. Following successful entry into the Chinese market in November 1994, the company began to expand its market presence in the [[The Australia/Oceania Region|Pacific region]]. Sites, subsidiaries, representative offices and sales companies followed in Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Taiwan and Thailand.<br />
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===== BSH Africa and Middle East =====<br />
BSH is also represented in [[The Region Africa|Africa]] and the Middle East. It has subsidiaries in Morocco, South Africa, Israel and the United Arab Emirates, which are responsible for the local sales organizations.<br />
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==== People at BSH ====<br />
BSH employees are committed, professional and globally networked. They are the secret ingredient that drives the success of the company. Mutual respect, trusting collaboration and open dialog – these values not only characterize the corporate culture of BSH but are also firmly entrenched in its Corporate Principles. Other important factors include topics such as occupational safety, health management, diversity and work-life balance. When all of these values are taken to heart and lived out, BSH can produce key innovations and ensure its sustainable success.<br />
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* [[BSH Academy]]<br />
* [[BSH training & education|Training at BSH]]<br />
* [[The employee magazines|Employee magazines]]<br />
* [[The BSH football tournament]]<br />
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[https://wiki.bsh-group.com/de/wiki/Hauptseite Discover the BSH wiki in German / Möchten Sie im deutschsprachigen BSH-Wiki lesen, klicken Sie hier]</div>Matthias.georgi