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Owing to the high saturation rates in the traditional product areas, the home appliance business at the beginning of the 1990s was primarily characterized by the need for spare parts. Innovation was required to stand out from the competition. The know-how in induction technology offered by the Spaniards was therefore especially interesting for BSH. The region around Zaragoza was regarded as the Silicon Valley of induction technology from around 1980.<ref>BSH Corporate Archives, A01-0022, Business Report 2004, page 29.</ref> The University of Zaragoza and Balay entered into a cooperative partnership from 1981 to develop electromagnetic cooktops. This collaboration culminated in the presentation of the first commercially viable prototypes at the international Domotechnica trade fair in Cologne in 1987. BSH expanded Balay's development department in the years that followed into a competence center for induction technology. The first BSH induction cooktop developed by the engineers in Zaragoza went into series production in 1990.<ref>BSH Corporate Archives, A05-0034, inform 01/2011, Jg. 34, page 20.</ref> | Owing to the high saturation rates in the traditional product areas, the home appliance business at the beginning of the 1990s was primarily characterized by the need for spare parts. Innovation was required to stand out from the competition. The know-how in induction technology offered by the Spaniards was therefore especially interesting for BSH. The region around Zaragoza was regarded as the Silicon Valley of induction technology from around 1980.<ref>BSH Corporate Archives, A01-0022, Business Report 2004, page 29.</ref> The University of Zaragoza and Balay entered into a cooperative partnership from 1981 to develop electromagnetic cooktops. This collaboration culminated in the presentation of the first commercially viable prototypes at the international Domotechnica trade fair in Cologne in 1987. BSH expanded Balay's development department in the years that followed into a competence center for induction technology. The first BSH induction cooktop developed by the engineers in Zaragoza went into series production in 1990.<ref>BSH Corporate Archives, A05-0034, inform 01/2011, Jg. 34, page 20.</ref> | ||
Balay has been a full subsidiary of BSH since 1998. In the same year BSH also acquires the rights to the Spanish household appliance brand UFESA. As a Local Hero brand for the Spanish market, Balay is today an important pillar of the Spanish holding company, BSH Electrodomesticos Espana (BSH-E), alongside the BSH main brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]]. And BSH-E also looks set to defend its regional market leadership in the new millennium. The manufacturing network in Spain today includes seven locations with a total of 4,000 employees, producing products under the | Balay has been a full subsidiary of BSH since 1998. In the same year BSH also acquires the rights to the Spanish household appliance brand UFESA. As a Local Hero brand for the Spanish market, Balay is today an important pillar of the Spanish holding company, BSH Electrodomesticos Espana (BSH-E), alongside the BSH main brands [[Robert Bosch GmbH|Bosch]] and [[Siemens]]. And BSH-E also looks set to defend its regional market leadership in the new millennium. The manufacturing network in Spain today includes seven locations with a total of 4,000 employees, producing products under the Balay, Bosch, Siemens, [[Gaggenau]] and [[The Neff Brand and the BSH Site in Bretten|NEFF]] brands. | ||
In 2017, the Balay brand will celebrate its 70th anniversary. | In 2017, the Balay brand will celebrate its 70th anniversary. | ||
== Notes == | == Notes == | ||