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==== From Europe to the entire world ==== | ==== From Europe to the entire world ==== | ||
[[File:Pitsos empistosuni.png|thumb | [[File:Pitsos empistosuni.png|thumb|Logo Pitsos. (Source: Press fotos BSH Hausgeräte GmbH)]] | ||
The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref> | The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref> | ||