The Company Headquarters in Munich

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The former BSH headquarters in Munich's Hochstrasse, 2000. (Source: BSH Corporate Archives)

In the first few years of BSH[1], its administration in Munich was spread out over several sites. Due to lack of space and the long distances between them, these were then brought together in 1978 at Hochstrasse 17 on the Munich Nockherberg, a part of the city steeped in tradition.[2]

Picture of the BSH headquarters in Neuperlach in the BSH wiki
Since 2003, the BSH headquarters are in Munich's Carl-Wery-Strasse 34. (source: Press fotos BSH Hausgeräte GmbH)

BSH moved into its modern headquarters to the Neuperlach district of Munich in 2003, from where the company's global business has been managed ever since. Today, around 2,220 employees work here. The new company headquarters at Carl-Wery-Strasse 34 was the first building complex in Europe to be designed in line with the concept of Feng Shui, with the glass-covered corridors uniting the sections of the building harmoniously. "We now have a headquarters that is worthy of the world's third-largest home appliance manufacturer," said Chairman of the Board of Management Dr. Kurt-Ludwig Gutberlet in the inauguration speech.[3] In addition to offices, the headquarters also includes a cafeteria and a canteen. Thanks to its economic structure, Munich offers ideal conditions for the further development of BSH.

The cornerstone, weighing 700 kilograms, was laid just 28 months before the opening ceremony on July 18, 2001. Alongside the Mayor of Munich Christian Ude, the architect and the Board of Management, this ceremony was also attended by the Feng Shui advisor to the project. He explained, among other things, the basic principles of Feng Shui, some of which are already known in the West, and promised that the headquarters would bring the future employees "harmony and vitality."[4]

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  1. BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.
  2. BSH Corporate Archives, A05-0001, inform 1/1978, page 1f.
  3. "Gemeinsam unter einem Dach: Eine neue Zentrale für die BSH," in: BSH Corporate Archives, A05-0026, inform, 2003/4, page 8.
  4. BSH Corporate Archives, A05-0024, inform 2001/3, page 14.