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Die Seite wurde neu angelegt: „thumb|Logo Pitsos. (Source: Press fotos BSH Hausgeräte GmbH) The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref>“
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(Die Seite wurde neu angelegt: „thumb|Logo Pitsos. (Source: Press fotos BSH Hausgeräte GmbH) The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref>“) |
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The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref> | The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref> | ||
[[File:Pitsos empistosuni.png|thumb|Logo Pitsos. (Source: Press fotos BSH Hausgeräte GmbH)]] | |||
[[ | The success story of the Local Hero brands outside of Germany started with the Greek company Pitsos A.E. BSH acquired a majority share in the market leader for cooling appliances in Greece in 1976.<ref>BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007 and BSH Corporate Archives, A01-000, Business Report 1976, pages 3-5.</ref> | ||
BSH expanded into the American continent in parallel in the 1990s. The Peruvian brand Coldex had been synonymous with quality and tradition for more than 50 years and was optimally positioned to meet the local needs of customers.<ref>BSH Corporate Archives, A01-00, Business Report 1996, page 8.</ref> The Thermador brand also embodied the values of U.S. culture and was synonymous with innovation, performance and timeless design from 1998.<ref>BSH Corporate Archives, A01-00, Business Report 1998, page 6.</ref> | BSH expanded into the American continent in parallel in the 1990s. The Peruvian brand Coldex had been synonymous with quality and tradition for more than 50 years and was optimally positioned to meet the local needs of customers.<ref>BSH Corporate Archives, A01-00, Business Report 1996, page 8.</ref> The Thermador brand also embodied the values of U.S. culture and was synonymous with innovation, performance and timeless design from 1998.<ref>BSH Corporate Archives, A01-00, Business Report 1998, page 6.</ref> | ||