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[[File:0275-03-12 Hoofddorp inspiratiehuis außen-9463 ISO BSH-Archiv.jpg|alt=House of Inspiration near Amsterdam, BSH wiki|thumb|House of Inspiration in Hoofddorp near Amsterdam, 2011: Four showrooms present the newest trends. (Source: Press fotos BSH Hausgeräte GmbH)]]
[[File:0275-03-12 Hoofddorp inspiratiehuis außen-9463 ISO BSH-Archiv.jpg|alt=House of Inspiration near Amsterdam, BSH wiki|thumb|House of Inspiration in Hoofddorp near Amsterdam, 2011: Four showrooms present the newest trends. (Source: Press fotos BSH Hausgeräte GmbH)]]
'''BSH Huishoudapparaten'''
'''BSH Huishoudapparaten'''


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The representative offices, which were also active in the home appliance sector, remained separate companies for an extended period of time.  The sale of Bosch home appliances ran successfully under Willem van Rijn for many years, with Neff also coming on board in 1982. The subsidiary Willem van Rijn Huishoud-elektro B.V. was founded for the sector in 1986.
The representative offices, which were also active in the home appliance sector, remained separate companies for an extended period of time.  The sale of Bosch home appliances ran successfully under Willem van Rijn for many years, with Neff also coming on board in 1982. The subsidiary Willem van Rijn Huishoud-elektro B.V. was founded for the sector in 1986.
The Siemens and Gaggenau brands were distributed by Siemens NV. The former Chairman of the Board of Management of Bosch, Dr. Kurt-Ludwig Gutberlet, wrote about the partnership with the Dutch representations in a letter of congratulations in 2003: "The success story (...) in the Netherlands could not have been written had we not always been able to count on you (...)."<ref>BSH Corporate Archives, Tochtermann Historie, Folder 5, 100 Jahre Bosch – Willem van Rijn, Amsterdam 2003, page 2.</ref>
The Siemens and Gaggenau brands were distributed by Siemens NV. The former Chairman of the Board of Management of Bosch, Dr. Kurt-Ludwig Gutberlet, wrote about the partnership with the Dutch representations in a letter of congratulations in 2003: "The success story (...) in the Netherlands could not have been written had we not always been able to count on you (...)."<ref>BSH Corporate Archives, Tochtermann Historie, Folder 5, 100 Jahre Bosch – Willem van Rijn, Amsterdam 2003, page 2.</ref>


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In a move to merge the representative offices abroad in one company, a joint venture between Willem van Rijn, BSH Huishoud-Elektro B.V. and the Consumer Products Department of Siemens Netherlands was concluded in January 2009.  From this time on, the Bosch, Siemens, Gaggenau, Neff and Constructa brands were distributed by the new Dutch BSH subsidiary, BSH-Huishoudapparaten, with sales overall in the Netherlands controlled directly by BSH. Preserving the continuity of the business relationships with retail customers and end consumers was the primary reason put forward for the merger.<ref>Inauguration of the new building in Hoofddorp, Netherlands. Speech by Dr. Kurt-Ludwig Gutberlet, Hoofddorp, 11.11.2011, from page 2.</ref>  
In a move to merge the representative offices abroad in one company, a joint venture between Willem van Rijn, BSH Huishoud-Elektro B.V. and the Consumer Products Department of Siemens Netherlands was concluded in January 2009.  From this time on, the Bosch, Siemens, Gaggenau, Neff and Constructa brands were distributed by the new Dutch BSH subsidiary, BSH-Huishoudapparaten, with sales overall in the Netherlands controlled directly by BSH. Preserving the continuity of the business relationships with retail customers and end consumers was the primary reason put forward for the merger.<ref>Inauguration of the new building in Hoofddorp, Netherlands. Speech by Dr. Kurt-Ludwig Gutberlet, Hoofddorp, 11.11.2011, from page 2.</ref>  


==== {Park 20|20} ====
==== {Park 20|20} ====
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BSH Huishoudapparaten B.V. acquired the new headquarters in the Park 20I20 office park in Hoofddorp near Amsterdam on November 11, 2011. As with the entire surrounding office park, the Cradle to Cradle®-inspired building was designed by American architect William McDonough and constructed from 100 percent recyclable materials. It used solar and wind energy, and had a water treatment plant as well as advanced cold and heat storage.<ref>BSH Corporate Archives, A05-0034, inform 04/2011 Jg. 34, page 13.</ref> In addition to the offices, every BSH brand was presented here in its own showroom – collectively creating the inspiratiehuis 20|20. The headquarters thus embodied the values of the Group to the benefit of employees and customers. The inspiratiehuis welcomed its 100,000th visitor on November 30, 2015.
BSH Huishoudapparaten B.V. acquired the new headquarters in the Park 20I20 office park in Hoofddorp near Amsterdam on November 11, 2011. As with the entire surrounding office park, the Cradle to Cradle®-inspired building was designed by American architect William McDonough and constructed from 100 percent recyclable materials. It used solar and wind energy, and had a water treatment plant as well as advanced cold and heat storage.<ref>BSH Corporate Archives, A05-0034, inform 04/2011 Jg. 34, page 13.</ref> In addition to the offices, every BSH brand was presented here in its own showroom – collectively creating the inspiratiehuis 20|20. The headquarters thus embodied the values of the Group to the benefit of employees and customers. The inspiratiehuis welcomed its 100,000th visitor on November 30, 2015.


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== Notes ==
== Notes ==
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