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Die Seite wurde neu angelegt: „While other Western competitors had already invested in China before BSH – though without managing to secure a notable market presence even up to the present day – BSH's policies in this difficult market paid off. Much more so than in other markets, it was important in China to nurture the trust of consumers, customers and the administration on a personal and long-term basis, which is why BSH China was so successful since it had put a stable managemen…“
(Die Seite wurde neu angelegt: „The BSH organization in China was restructured in 2010 and BSH Home Appliances Holding (China) Co. Ltd. was established in Nanjing as a holding company, from where all of BSH's activities in China were managed.<ref>BSH Corporate Archives, A05-0034, inform 02/2011 Jg. 34, page 22.</ref>“) |
(Die Seite wurde neu angelegt: „While other Western competitors had already invested in China before BSH – though without managing to secure a notable market presence even up to the present day – BSH's policies in this difficult market paid off. Much more so than in other markets, it was important in China to nurture the trust of consumers, customers and the administration on a personal and long-term basis, which is why BSH China was so successful since it had put a stable managemen…“) |
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The BSH organization in China was restructured in 2010 and BSH Home Appliances Holding (China) Co. Ltd. was established in Nanjing as a holding company, from where all of BSH's activities in China were managed.<ref>BSH Corporate Archives, A05-0034, inform 02/2011 Jg. 34, page 22.</ref> | The BSH organization in China was restructured in 2010 and BSH Home Appliances Holding (China) Co. Ltd. was established in Nanjing as a holding company, from where all of BSH's activities in China were managed.<ref>BSH Corporate Archives, A05-0034, inform 02/2011 Jg. 34, page 22.</ref> | ||
While other Western competitors had already invested in China before BSH – though without managing to secure a notable market presence even up to the present day – BSH's policies in this difficult market paid off. Much more so than in other markets, it was important in China to nurture the trust of consumers, customers and the administration on a personal and long-term basis, which is why BSH China was so successful since it had put a stable management team in place for the long haul. | |||
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