Gaggenau/en: Unterschied zwischen den Versionen

[[File:1890 Gaggenau Ansicht BSH Konzernarchiv C03-F0147 ca 1890.jpg|thumb|400x400px|The Gaggenau site in 1890. (Source: BSH Corporate Archives)]]

Gaggenau Hausgeräte GmbH produces high-quality kitchen appliances with uncompromising standards of quality, authenticity and design. The range includes ovens, [[Special:MyLanguage/Gaggenau_Dampfbackofen|combi-steam ovens]], Vario special cooking appliances, glass ceramic, gas and [[Special:MyLanguage/BSH-Induktionskochfelder|induction]]-[[Special:MyLanguage/Vollflächen-Induktionskochfeld_CX_480_mit_TFT-Touch-Display|cooktops]], [[Muldenlüftung von Gaggenau|ventilation]], vacuuming and warming drawers, cooling appliances, wine climate cabinets, fully automatic espresso machines, dishwashers, microwaves, tumble dryers and washing machines. The Gaggenau brand presents itself today as a luxury brand and is represented by flagship showrooms in leading cities in more than 50 countries around the globe. The company can look back on a long history. It all began in 1683 when Margrave Ludwig Wilhelm of Baden founded an ironworks to make nails and other household goods. He wanted to boost the economy of the local region and open up new sources of income for its people in addition to agriculture.<ref>Preface by Michael Wessel, in Theodor Bergmann: Eisenwerke Gaggenau A.G, 1891, New edition, (ed. Michael Wessel) 2009 Rastatt. page 7; for a general chronology of the plant, see pages 79-84; Michael Wessel: Geschichte der Eisenwerke Gaggenau at http://www.murgtal-chronik.de, published 9.4.2012; Ein Blick in die Geschichte Gaggenaus, website of the town of Gaggenau http://www.gaggenau.de/stadtgeschichte.4357.htm; Aus Tradition einen Schritt voraus, Gaggenau website, http://www.gaggenau.com/de/die-welt-von-gaggenau/der-unterschied-heisst/tradition/aus-tradeition-einen-schritt-voraus (last downloaded on 7.12.2016).</ref>

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The smithy had a number of tenants in the intervening years of the 18th and 19th centuries. In 1873, the plant was purchased by the entrepreneur Michael Flürscheim from Frankfurt together with Franz Korwan and named "Korwan und Flürscheim Eisenwerke Gaggenau bei Rastatt". However, Korwan left the business again that same year for health reasons. The company was renamed "Michael Flürscheim Eisenwerke Gaggenau".<ref>Michael Wessel: Michael Flürscheim. Industrieller – Sozialökonom – Utopist, Buch & Bild Wessel GmbH, Gaggenau 2014, page 143.</ref> During his time as director, Flürscheim developed the plant to become the first major industrial undertaking in the region, producing a wide range of ironware such as agricultural equipment and tools. Flürscheim established social institutions in his company which were ahead of their time, including a health insurance fund for workers and their families and a consumer association that allowed employees to buy everyday goods cheaply.<ref>Helmut Böttcher: Ein Beitrag zur Stadtgeschichte: Michael Flürscheim - a great entrepreneur and social reformer, who died 85 years ago, 1997 in: Materialien zur Geschichte der Eisenwerke Gaggenau (C03- 0296), BSH Corporate Archives.</ref> The fate of Gaggenau was sealed when Michael Flürscheim came in contact with cooker manufacturer Theodor Bergmann at the Berlin Trade Fair in 1879. Flürscheim was so impressed by Bergmann's eloquence at the stand that he convinced him to come on board with him in Gaggenau.

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Bergmann joined the company in 1880. He became a partner in 1884 and the company was renamed "Eisenwerke Gaggenau, Flürscheim und Bergmann". The company's core activities at this stage were heavily focused on the iron foundry, smithy and enameling plant.<ref>Michael Wessel: Michael Flürscheim, page 144.</ref> Bergmann's friendship with the Cologne-based chocolate manufacturer Ludwig Stollwerck proved pivotal at this time. Gaggenau received an order from Stollwerck to produce chocolate and sweet vending machines. Always striving to produce all components internally if possible, the ironworks also produced the enamel signs for the machines. This gave rise to a completely new product sector. Not only did enamel signs for brands such as Stollwerck, Maggi and Odol become a trademark of Gaggenau, the experience with enamel also led to the development of a robust oven enamel.<ref>See Liz Falconer: Gaggenau Fact Sheet, Milton Keynes, 21.09.2012, http://www.gaggenau-press.com/uploads/media/Gaggenau_C_Company_profile_Fact_Sheet_2012_UK.pdf (last downloaded on 7.12.2016).</ref> The recipe for this special enamel formed the basis for the success of its coal and gas stoves.

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The company was reestablished in 1931<ref>The history of "Eisenwerke Gaggenau GmbH" in keywords (Gaggenau town archive), materials on the history of the Gaggenau ironworks, BSH Corporate Archives, C03- 0296.</ref> and taken over by Otto von Blanquet. In the following years, Gaggenau developed the first electric cooker, representing another important step on the path toward becoming a cooker and oven specialist. After a bomb attack destroyed large parts of the plant facilities on September 10, 1944, work began again initially on rebuilding the factory in the post-war years. It was onward and upward from there, with the company expanding and modernizing its product offering in the course of the currency reform in 1948 and the subsequent "economic miracle". Dr. von Blanquet continued to develop ovens – though of a different type. The revised design consumed less coal and gas ("coal and gas-saving stoves"), gaining the company the reputation of an economic alternative. With the growing popularity of the electric oven, the electric variants of the economical ovens as well as the electrical heating and ventilation systems also gained ground increasingly. Gaggenau appliances thus found their way into many new kitchens in the rebuilt Europe.

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The company began to expand internationally with the establishment of overseas subsidiaries in a bid to overcome the growing competition in Germany.<ref>History of "Eisenwerke Gaggenau GmbH" in keywords.</ref>

== Notes ==