Balay S.A./en: Unterschied zwischen den Versionen

BSH<ref>BSH was founded in 1967 as Bosch-Siemens Hausgeräte GmbH - BSHG for short. In 1998, the name was changed to BSH Bosch und Siemens Hausgeräte GmbH, with the short form BSH. Since the sale of the Siemens shares in BSH to Robert Bosch GmbH the company’s name is now BSH Hausgeräte GmbH, but still BSH for short.</ref> CEO, Dr. Herbert Wörner, delivered the opening address at the BSH company conference in Munich in June 1989, where he outlined the strategy for [[BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung|the coming 1990s]]: "...to develop BSHG from a company with a heavy bias on the home market (...) to a true European white goods producer." The majority stake in Balay and Safel in December 1988 represented a significant step already toward achieving this objective. BSH thus acquired the 24 percent market share held by the two Spanish manufacturers in their home country. [[Special:MyLanguage/Die_Region_Europa|At a European level]], a market share of 12 percent was achieved, thus making BSH the second largest manufacturer of home appliances.<ref>BSH Corporate Archives, A05-0012, inform 02/1989, from page 2.</ref>

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