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(Die Seite wurde neu angelegt: „==== BSH in Russia – from importer to manufacturer ====“) |
(Die Seite wurde neu angelegt: „BSH has enjoyed a presence in Russia since 1994.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref> The Bosch and Siemens brands are also very well known there and sell well. By 1995, BSH was already the largest Western European importer in Russia.<ref>BSH Corporate Archives, A01-0013, Annual Report 1995, p. 5.</ref> In 1997, the company then started looking into options for further involvement in Russia, including production partnerships.<…“) |
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==== BSH in Russia – from importer to manufacturer ==== | ==== BSH in Russia – from importer to manufacturer ==== | ||
BSH has enjoyed a presence in Russia since 1994.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref> The Bosch and Siemens brands are also very well known there and sell well. By 1995, BSH was already the largest Western European importer in Russia.<ref>BSH Corporate Archives, A01-0013, Annual Report 1995, p. 5.</ref> In 1997, the company then started looking into options for further involvement in Russia, including production partnerships.<ref>BSH Corporate Archives, A05-0020, inform 1997/2, p. 29; A01-0015, Annual Report 1997, p. 6.</ref> It ultimately opted to develop its own production facilities. In 1998, BSH opened an assembly plant for gas cookers in Chernogolovka, 60 kilometers east of Moscow, making it the first home appliance manufacturer from the West to have a plant in Russia.<ref>BSH Corporate Archives, A01-0016, Annual Report 1998, p. 10.</ref> BSH defied the economic crisis of 1998/1999. with the Gaggenau and Neff brands being launched on the Russian market between 1998 and 2005.<ref>BSH Corporate Archives, A05-0037, inform 2014/2, p. 11.</ref> | |||