Translations:BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung/12/en
In 2001, BSH founded a joint venture in the Kabin Buri district of Thailand together with the Japanese electronics corporation Hitachi.[1] BSH had a 60 percent majority holding in the company, which manufactured front-loader washing machines for the Southeast Asian market.[2] Apart from the thriving local economy in Thailand and the central location in Southeast Asia, a key factor in deciding to locate here was the excellent infrastructure of the business district.[3] The joint venture benefited from the technical know-how brought on board by BSH for the production of "Eurowasher" fully automatic front-loader washing machines, while Hitachi was able to offer its own know-how, knowledge of the Thai market as well as existing production facilities. Apart from Thailand, the "Eurowasher" front-loader was also distributed in other countries in Southeast Asia, New Zealand and Australia under the Bosch and Siemens brands.
- ↑ BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 114. The washing machine factory was closed again in 2013 because the Southeast Asian region was to be supplied from the new production locations in Chennai (India).
- ↑ BSH Corporate Archives, A05-0025, inform 2002/2, page 20.
- ↑ BSH Corporate Archives, F-BSH-001, 40 Jahre BSH – Eine Chronik, Munich 2007, page 114.