Translations:BSH Chronologie 1984-2002: Nachhaltigkeit und Internationalisierung/18/en

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Turkey 1995: BSHG acquired a majority stake in PEG Profilo Elektrikli Gerecler Sanayii A.S., the second largest manufacturer of home appliances in Turkey.[1] BSHG was already working intensively at this time with a number of Turkish home appliance companies on the basis of license agreements.[2] The cooperation with PEG offered a strategic starting point for expansion to Southeastern and Eastern Europe, Russia, but also to the Turkic states of Kazakhstan, Kyrgyzstan, Uzbekistan and Turkmenistan.[3]

  1. ↑ BSH Corporate Archives, A01-0018, Business Report 1995, page 5.
  2. ↑ BSH Corporate Archives, Folder I, Presentation by CEO Dr. Wörner on December 3, 1991, page 5. But also with other companies around the globe, such as Matsushita in Japan, GE/Hotpoint in GB/USA, IFB in India and Delta in Egypt.
  3. ↑ BSH Corporate Archives, Folder I, Presentation by CEO Dr. Wörner on December 3, 1991, page 5. But also with other companies around the globe, such as Matsushita in Japan, GE/Hotpoint in GB/USA, IFB in India and Delta in Egypt.
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