Translations:Die Geschichte der Marke Constructa/7/en
While the washing machines developed by Pfenningsberg were innovative, production still resembled a small factory. Ten appliances per day were being assembled some three years following the market launch. Reining therefore provided Pfennigsberg with a commercial advisor in the persona of Ernst Böcker. Annoyed by this, Pfenningsberg left the company. Washing machine production was modernized by Ernst Böcker. A larger production hall with simple assembly line production was established. The challenge now lay in stimulating demand for such a new and unknown product.[1] The product was therefore actively advertised at exhibitions and washing machine demonstrations throughout the Federal Republic of Germany.[2] And with great success – some 4,000 appliances per month were soon being sold. With a market share of 80 percent, Constructa was the undisputed leader in Germany on the washing machine market.[3] The Düsseldorf plant had already become too small by 1958 and production moved to Lintorf on the outskirts of Ratingen.[4] The company was called Constructa Werke GmbH from 1961. Constructa decisively shaped Lintorf over the next decade with some 30 to 40 percent of its employees living in the locality.[5]
- ↑ See Constructa äußert sich zur Marktsituation, January 1960, Document collection folder (general) 1959-1965, Constructa company history, 60.11, page 2.
- ↑ See various material on organizing demonstrations in: Document collection folder (general) 1951-1958 Constructa, company history, BSH Corporate Archives and inform 82/4, page 15.
- ↑ 45 Jahre Constructa. Anniversary Brochure. Munich 1996, page 13.
- ↑ See inform 1984/2, BSH Corporate Archives, A05-0007, page 15.
- ↑ See Michael Lumer: Constructa, die Geschichte einer deutschen Waschmaschinen-Marke, Vor 40 Jahren verlegte Constructa seine Fertigung nach Lintorf, in: Die Quecke, Ratinger und Angerländer Heimatblätter, 68 (1998), page 179-185.