Translations:Die Region Afrika/6/en

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The Moroccan sales company BSH Electroménagers S. A. was founded in Casablanca in 2008. BSH Electroménagers S. A. distributes the Bosch and Siemens brands.[1] The establishment of the subsidiary is not the first time that the company has entered the Moroccan market, as Bosch household appliances had previously been imported by the North African kingdom. By establishing a separate sales company, BSH strengthened its presence in Morocco.[2]

  1. BSH Group Archive, A01-0026, Business Report 2008, page 57.
  2. BSH Group Archive, A05-0031, inform 4/2008, page 7.