Translations:Die Region Amerika/16/en

Triggered by the crisis in real-estate in the U.S., the North American market suffered a considerable setback in the years that followed. The investments in modern locations and the consumer trust gained through high-quality and environmentally-friendly products now paid off. Despite the unchanging situation on the financial market, BSH was able to increase its revenue in North America again in 2010 and even gain market share. From here on, BSH concentrated especially on its business in the premium and luxury segment in this region. The steadily rising demand in this segment translated to a growth in revenue of 26 percent in the North American region in 2015.