Translations:Die Region Asien/12/en

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BSH enjoyed a presence in India since 1997. At this time, a subsidiary company set about establishing a BSH sales and customer service network.[1] To this day, word-of-mouth recommendations are still the most important form of marketing in tech-savvy India, with its more than 150 million smartphone users (2014).[2] In the period between 2001 and 2009, the sales company was transferred to an Indian owner as RBS Home Appliances Ltd. due to political requirements. It primarily distributed Siemens products.<ref>Bosch, Siemens JV to unveil local fridge brand, target mass market, The Economic Times, 16.06.2004, http://articles.economictimes.indiatimes.com/2004-06-15/news/27394697_1_rbs-home-appliances-refrigerators-bosch-and-siemens

  1. ↑ BSH Corporate Archives, A01-0015, Business Report 1997, page 5 and BSH Corporate Archives, A01-0016, Business Report 1998, page 10.
  2. ↑ BSH Corporate Archives, A01-0033, Business Report 2014, page 24.
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