Translations:Die Region Asien/8/en

While other Western competitors had already invested in China before BSH – though without managing to secure a notable market presence even up to the present day – BSH's policies in this difficult market paid off. Much more so than in other markets, it was important in China to nurture the trust of consumers, customers and the administration on a personal and long-term basis, which is why BSH China was so successful since it had put a stable management team in place for the long haul.